This March next only marked a busy time in the skies of L.A. for fashion, movies, music and lifestyle billboards, but there were more than their fair share of TV show billboards vying for your attention in the crowded skyline.
One new show with an interesting story this month was NBC's new thriller, which was originally named Odyssey and has recently had a makeover to be called American Odyssey. The series stars Anna Friel as a soldier stationed overseas who discovers an international conspiracy and must fight her way home when the rest of the world, including her family, thinks she's dead.
teaser billboards for American Odyssey you'll see how they differ in style from the new ad creative which has a much more patriotic soldier feel and borrows heavily from the American Sniper movie billboards, obviously hoping to capitalize on the stellar box office the film enjoyed.
fashion brand, TV show or U.K. tourism ad campaign.
Outlander mid first season billboards.
It's been a big month for new comedies and Netflix has a new original series called Unbreakable Kimmy Schmidt, which stars Bridesmaids Ellie Kemper as a woman rescued from an Indiana doomsday cult starting life over in New York City.
Whilst One Big Happy stars Elisha Cuthbert from Happy Endings, another cast member of that cancelled ABC sitcom can be found in Fox's Weird Loners, Zachary Knighton. He co-stars opposite Ugly Betty's Becki Newton as two of four relationship-phobic people thrust together in a Queens, NY townhouse (plus you can also catch Casey Wilson from Happy Endings in last Fall's Marry Me).
season promo billboards for Nurse Jackie too.
And secondly Veep's fourth season parody of the Mount Rushmore national monument is hilarious and totally on point now that Julia Louis-Dreyfus is the new POTUS in town.
In the world of reality competition shows, The Voice is back with these season eight billboards where every superstar mentor gets a chance to shine in the spotlight.
As you can see there's lots of comedy, drama and fantasy to look forward to in the coming weeks, but who will survive to return for another season and which show will only last one more season. Only time and viewers will tell.
If you're a television fan, be sure to check out my Daily Billboard blog for all the latest eye-catching TV show ad creatives.
Stay tuned until next time...