Rejoice, it's that time again. A hot new Abercrombie & Fitch male model adorns the billboard hoardings on Sunset Boulevard in L.A., yay!
This classic black and white photography of the perfect male torso is enough to distract any passerby, let alone anyone driving their car down Sunset Blvd.
Obviously, if I wasn't familiar the brand, I wouldn't have a clue what they were selling.
But maybe not as amazing as the Abercrombie model billboard from back in March this year. What do you think?
You may think I'm slightly obsessed with the Abercrombie & Fitch billboards, but there are worse addictions to have and far worse ways to spend your time I think.
But maybe you're more a fan of the David Beckham Emporio Armani underwear billboards? Here's one I snapped on a recent visit to new York.
Enjoy the yummy billboards for now, I'm sure there'll be fresh new ones in the future to capture our imagination...