Monday, January 5, 2009

I heard a rumour they were replacing the Energizer Bunny with a puppy...

What's this you say?  They are going to replace such an iconic advertising character as the Energizer Bunny with a yellow Labrador puppy?  

Obviously with my marketing background I'm always keen to keep up on all the latest industry gossip.  Apparently they've found a new animal which they think encompasses the Energizer brand.

The Energizer Puppy has boundless energy and keeps on going.  Just when you thought his batteries had run out, like this...
10 month sleepy bean bag pup
and this...
sleeping 10 month puppy on rug
This happens...
Bounding puppy with stick
and it takes a long, long time for his power cells to fade.
Bounding Cooper - The Energizer Puppy
He's still working on beating that drum though...

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