I'm not sure whether it's the sign of a resurgent economy or business confidence, but the skies in L.A. are brimming with fabulous new advertising billboards for the hottest fashion and beauty brands this spring.
Fashion & beauty billboards
They certainly aren't pulling any punches to grab our attention in March, using the hottest models to catch our eye, like this buff Armani Exchange men's underwear model reclining on the beach to get us in the mood for sunny summer days.
Not to be outdone, Calvin Klein has it's own eye-catching male model to drool over as you drive by, in the form of Twilight's Kellan Lutz for their new X underwear range.
But it's not just admirers of the male form in for a treat this time of year, as Transformers star Megan Fox can be seen modeling on Emporio Armani's lingerie billboard along Sunset Boulevard.
Further west along the Sunset Strip and you can see an even more revealing female model ad, that leaves little to the imagination, for Sam Edelman's shoe brand. It's certainly impactful, but I'm not sure women's shoes are the first thing I think of when I see it.
Next is this very summery and colourful billboard for the Express fashion brand, a rippling male torso always helpful to make me look twice at an ad.
Speaking of buff male models, this mostly mono billboard for True Religion also stood out against the blue Californian sky along Sunset Boulevard.
This billboard for Tom Ford screams style and sophistication, whilst the next ad for Salvatore Ferragamo evokes that chic Italian Riviera feel of the Mediterranean.
Chanel's billboard for its cosmetics range 'Rouge Coco' is the height of simplicity itself. It's all about the lips darling.
Love must be in the air this spring as billboards abound for luxury brand Tiffany & Co.
The distinctive Tiffany blue colour really sets their ads apart from other jewelry brands and makes them instantly recognisable, even from a distance.
Finally we're encouraged to 'Fall in Love' with Wildfox Couture, which is an American vintage-inspired women's knitwear brand. Their billboard certainly stands out as you drive along Santa Monica Boulevard in West Hollywood.
For more fantastic fashion billboards visit Daily Billboard for a daily dose of eye-catching advertising visuals and come back tomorrow for more TV, movie and other cool billboards around L.A. in March...