With almost a full week of non-stop rain it's been a difficult month to capture the billboards lining L.A.'s skyline in December. Luckily when the sun does break through and the skies are clear, those drinks, film, fashion, TV, music and other cool billboards really do get a chance to shine.
Let's kick off this festive season round-up with this saucy Skyy Vodka 'unzipped' billboard, whose colourful design looks stunning against that California blue sky along the Sunset Strip.
Next up are the new brand ads for Bacardi and I really like their new creative made up of their iconic bat logo.
Always having to showcase the recognisable bottle of alcohol in the creative could be a bit tedious, but Maker's Mark always finds a way to make you smile with their witty copy and innuendo.
The big news in music this month was The Beatles back catalogue finally being available on iTunes and the billboard to promote this momentous milestone didn't disappoint.
The billboard for the new big screen adaptation of cult 60's TV show The Green Hornet burst onto the scene this month along Sunset Boulevard with this action-packed creative.
I liked how they cleverly worked the Gulliver's Travels movie title onto Jack Black's soles on this Lilliput-inspired creative and his shoes peeking over the top of the billboard really helped convey the 3D aspect of the movie.
December also saw another childhood favourite cartoon character take to the big screen, but this time in a mix of CGI and live-action filming.
The creatives may help you realise he's smarter than the average bear, but I'm not sure they necessarily let you know this isn't just an animated adventure.
New Reese Witherspoon romantic comedy, How Do you Know, may have had real star power on its billboard, but it failed to light up the box office this month.
Finally for movies, the Coen Brothers remake of the John Wayne classic Western, True Grit, looked suitably foreboding around the streets of L.A.
Whilst lots of shows took a break for the holidays, other new and returning shows geared up for the new television season, like this heroic looking billboard for The Cape.
HBO aired Carrie Fisher's one woman stand-up show, Wishing Drinking, and promoted it with this fantastic drunken Princess Leia Star Wars parody. So clever and funny.
The sixth season billboard for Gene Simmons Family Jewels reality TV show, about the 'Demon' bassist from the iconic 70's rock band, Kiss, added some sparkle to the Sunset Strip this month.
Whilst Betty White proved she's having the time of her life as her new series, Hot in Cleveland, returns for a second season.
Showtime gives a Hollywood makeover to Channel 4's award-winning Shameless, which looks far more glamorous than the original British show.
For fashion, Emporio Armani continued to be suitably stylish along Sunset Boulevard.
Louis Vuitton debuted a summery new billboard just in time for the Holiday season, which was a relief as their previous creative had been there for months without changing.
Everyone loves a sailor, well at least that's why this billboard for Guess by Marciano caught my eye along Melrose Avenue.
Finally, Tiffany & Co provided the perfect luxury accessory for the woman who has everything, with this stylish billboard for yellow diamond rings.
Mickey Mouse received a bit of a makeover for his new Wii game and made quite a splash with this cool billboard.
And finally for this month, I love this quite literal 'cheeky' billboard for The Cosmopolitan Hotel in Las Vegas, although I'm not really sure they'd allow guests to go bottomless in their pool, no matter how pert their buttocks were.
That's it for 2010, be sure to come back next month for a round-up of the best billboards around L.A. in January and be sure to check out Daily Billboard every day for more cool creatives, or why not follow on Facebook.
Until next time...