February really offered up a veritable cornucopia of billboards around Los Angeles, from new movies and television seasons, to music, fashion and lifestyle ads to fill the city skyline to bursting.
Sunset Strip billboards February 2011
Here's a selection of the best and brightest billboard creatives this month had to offer.
There doesn't seem like a more appropriate way to kick off the movie round-up this month than a billboard for the 83rd Annual Academy Awards. After a steady stream of industry awards, The Golden Globes, SAGs and BAFTAs, it's nice to see that the Oscar hasn't lost any of its iconic luster.
In the run up to the auspicious awards ceremony it's nice to see some tailored Oscar-nominee billboards boasting their credentials, like this creative for Inception, which has been mostly overshadowed by the strong movies that opened at the end of 2010 like The King's Speech and Black Swan. I do like how the spinning top is front and centre of this billboard, considering the whole ending and reality of the movie is based on whether Cobb's totem falls or continues spinning at the end of the mind-boggling film.
Next up the stakes are even higher than the battle for the golden statues, with Battle: Los Angeles, which really looks like it's going to be a breathtaking insight into what an alien invasion on Earth may actually feel like from the ground level. The idea of L.A. being obliterated when you're living here also makes me feel kind of weird, yet oddly excited too.
Next up, Liam Neeson battles to reclaim his life in this billboard for the thriller, Unknown.
On a lighter note, we got another cute teaser billboard for the forthcoming computer-animated and live-action movie, Hop, wishing us all a Happy Valentine's Day.
At Warner Bros. Studios in Burbank, another billboard really stood out, this time for the fantasy-action movie Sucker Punch. This movie looks like it's going to be a fun romp and why wouldn't it be when it boasts dragons, robot-machines, samurai sword wielding school girls and the like on its billboard.
Amanda Seyfried is the far from 'little' girl in these atmospheric Red Riding Hood movie billboards. I'm intrigued by this adaptation of the classic fairytale, especially as it's from the director of Twilight, who's no stranger to supernatural creatures.
Next up are two colourful billboards for DreamWorks new animated movie, Rio, which looks from the trailer and these creatives to be great fun.
Film studios must think alike as here's another animated offering, this time not a blue macaw, but a chameleon (voiced by Johnny Depp), also with a title starting with 'R', this time Rango.
Finally for movies, is this intriguing campaign for Matt Damon and Emily Blunt's new sci-fi thriller, The Adjustment Bureau. I know it may look a bit of an odd design to cover up your leading stars faces, but I have to say I like this approach and I think these grey billboards really stand out against the California blue sky.
It's always fun to see two powerhouses like Samuel L. Jackson and Tommy Lee Jones looming large over the Sunset Strip and this simple black and white billboard really stands out for The Sunset Limited.
The Vampire Diaries tries to be all provocative with its 'Catch VD' billboard, but unfortunately it could be misinterpreted as a campaign for sexually transmitted diseases.
The Chicago Code is the newest cop show on the block. You have to wonder how many more of these shows TV audiences can take. I suppose only time and ratings will tell.
Following in the same vein as The Biggest Loser, new reality weight loss show, Shedding for the Wedding has this fun billboard along Hollywood Boulevard.
Another hilarious reality TV billboard is this ad for One Born Every Minute, about the experiences of a maternity ward. The strapline 'Stop telling me to breathe!' is just priceless and made me laugh.
This dramatic mono billboard for the second season of Justified stands out along Sunset Plaza.
And to finish off this month's TV billboards is this fun Ellen show creative over at Warner Bros. Studios. You have to admire this lady for being a successful openly gay woman on network TV, especially after her sitcom was unceremoniously dumped by ABC years ago after she came out.
I love this vibrant billboard for Aldo Shoes, which is colourful and cheeky, but still manages to keep the shoes the stars of the billboard.
This Buffalo Jeans model goes topless, although in a tasteful way, to grab attention at the intersection of La Cienega and Beverly Boulevard.
Meanwhile I'm liking the new season campaign for Banana Republic which feels very fresh and springlike and has several creatives around L.A. at the moment.
Whilst I'm not a huge fan of small children, this billboard for Joe's Jeans Kidswear is a lot of fun.
Finally for fashion, here's a splash of colour from Emporio Armani to brighten Sunset Boulevard in West Hollywood.
Comic Book billboards
Who is Painman you ask? He's the new superhero on the block, not in print but online in the form of a motion comic book. It's unusual to see billboards for comics, unless they are for movies and there's a whole raft of those coming this Summer from Thor to Green Lantern, Captain America and X-Men: First Class.
Lady Gaga is back (did she ever go away), with a new song and a new billboard for her forthcoming album Born This Way. You can imagine the squeals of delight when this billboard went up in West Hollywood along Santa Monica Boulevard.
Ans speaking of Gaga, she made quite an entrance to this year's Grammy Awards, in an egg no less, and here are some of the billboards around town for the 53rd awards show and the nominee album.
Finally for music, here's a rather buff billboard for Marco Bosco. I'd never heard of him before seeing this and other billboards along Sunset Boulevard, but if his songs are as fantastic as his ripped body then I'm sure he's very talented.
Radio billboards usually look a bit cheap and tacky (at least here in L.A.), so it's great to see KFIAM-640, the talk radio station, trying something different, distinctive and witty to attract listeners.
Health and Fitness billboards
From Marco Bosco's perfectly toned body to this billboard for Updog yoga and cycling centre with another healthy specimen appealing to all those gym bunnies in the heart of West Hollywood.
I like this different take on coffee for Seattle's Best Coffee, but I'm surprised not one of these cups on the billboard is filled with any of the hot caffeinated drink.
Got milk? It's nice to know that 99% of California dairies are family owned.
Performing Arts billboards
From cows to horses, this billboard for the horse show Cavalia has been gracing the skies of L.A. for the last few months. I do wonder how many times Larry King has said its 'the greatest show' he's ever seen though.
I think this may be one of the only car billboards I've ever featured here, mainly because most creatives are very boring and just show a picture of the vehicle in question. At least this Fiat 500 knows not to take itself too seriously and have a bit of fun with its advertising.
These small cars seem to be having a bit of a resurgence at the moment, like the Mini Cooper a few years ago. Check out this fantastic Vroom Vroom sculpture featuring a classic Fiat 500 and a giant hand, from my recent travels in London.
And that's it for our round-up this month, be sure to check out more new billboards every day at Daily Billboard...