So when is a red building, not a red building you ask, why when it's being built of course.
Following in the footsteps of the architecturally impressive 'Center Green' and 'Center Blue' buildings that already make up West Hollywood's Pacific Design Center, a third 'Center Red' building is under construction.
Announced in April 2006 the new structure is due to be completed some time in 2011 (how exciting), and I couldn't help but get some photos of the project before it's finished and clad in its red glass exterior.
Center Blue is also referred to as 'The Blue Whale'
The new building design looks pretty amazing to the casual observer and I'm sure it'll look spectacular in full colour upon completion.
Center Red under construction
I'm looking forward to seeing this new red marvel take to the skies of West Hollywood and the neighbourhood not being dominated by cranes, as they have the past few years.