Wednesday, March 30, 2011

Cool TV, movie and lifestyle billboards around L.A. in March 2011...

There really have been an eclectic mix of billboards around L.A. this month for me to drive all over and photograph (dodging all the rain). Here's what March had to offer in terms of film, television, drinks, health and other billboards.

Sunset Boulevard billboards
Sunset Strip billboards
Bill Maher got some face time for his TV show on this prime location along Sunset Boulevard, whilst in the foreground you can also see the debut of the new Svedka Vodka campaign, featuring their oddly sexy robot.

Drinks billboards
Absolut Vodka Wild Tea billboards
Another alcohol billboard campaign that caught my eye was this trio of exotic beauties for Absolut Vodka's new Wild Tea variant, featuring the Yeah Yeah Yeahs singer Karen O.
Tropicana OJ billboard
On the other end of the spectrum, I found this orange juice billboard for Tropicana bright and eye-catching, but slightly lazy in execution. Really, is that all you can come up with? An orange juice bottle sitting atop an orange, emulating the sun. This is all about shifting product. Where's the fun, where's the whimsy Tropicana?

Movie billboards
Lincoln Lawyer movie billboard
The Summer movie-fest hasn't kicked off yet, but there's been a few good billboards to catch my attention. I really like this creative for The Lincoln Lawyer featuring Matthew McConaughey. I have to say I never pictured him as the titular character when I read Michael Connelly's book, but I've heard complimentary things from friends who've seen it.
Sucker Punch billboard
The sequel to Diary of a Wimpy Kid may have trashed Zack Snyder's latest film at the box office, but the billboards for Sucker Punch really captured my imagination this month and I enjoyed the movie.

Be sure to check out these original costumes and props from Sucker Punch on display.
Diary of a Wimpy Kid 2 movie billboard
These bright egg yolk billboards for alien comedy movie, Paul, also stood out this month.
Paul film billboard
Next is this intriguing billboard for a James Franco and Gus Van Sant collaboration, which took the poster site usually reserved for Gucci, which is no small surprise as they seem to have supported the film and exhibition at the Gagosian Gallery.
James Franco Unfinished billboard
Finally for film are these witty billboards for the entertainment industry trade publication, Variety, which is a play on the title of Irving Berlin's song from Annie Get Your Gun, which has have become synonymous with the movie business in pop culture.
Show Business Variety billboardVariety show business billboard
The simple creative comes in different colours, which is clever as they do say variety is the spice of life.

TV billboards
Mildred Pierce TV billboard
There seemed to be a lot of green creatives around this month, from Sucker Punch to shades in The Lincoln Lawyer, and also here for the small screen remake of Mildred Pierce, starring Kate Winslet. I'm a fan, as these green billboards really pop against the blue California sky.
Army Wives season 5 billboard
The fifth season billboard for Army Wives really stood out, instead of blending in, with their glamourous camouflage dresses and heads sticking out above the billboard dimensions.
All About Aubrey billboard
The former lead singer of Danity Kane got this colourful billboard along L.A.'s Sunset Strip this month to relaunch her career and new reality series, All About Aubrey.

Health and Fitness billboards
Live Ripped GNC billboard
There's nothing like a ripped male torso to catch your eye as you drive by, unfortunately the other creative for GNC vitamins and health supplements looks positively morose.
Live Radiantly GNC billboard
'Live Radiantly' seems to be a bit out of character for this billboard, unless I'm missing the point and this is a joke. Is the model supposed to look that miserable and have that awful 'trout pout'?
Mona Lisa HIV test billboard
This free HIV test billboard caught my eye with their use of the enigmatic Mona Lisa and their 'No Questions Asked' slogan.

Technology billboards
Verizon Thunderbolt billboard
Verizon's new Thunderbolt 4G phone appeared like a bolt from the blue (or should I say grey skies this month) to brighten up Sunset Boulevard.

Toy billboards
Barbie and Ken billboard
It's not often you see toy brand billboards, especially this far away from Christmas, but I love this new Barbie and Ken campaign with its witty straplines.

Music billboards
Marco Bosco guitar billboard
Finally for this month, here's a music billboard for Marco Bosco which really stood out for having a bit of drama, usually reserved for likes of Lady Gaga. Obviously it helps that his body is also easy on the eye.

If you missed them, be sure to check out all the fashion billboards for March and visit Daily Billboard every day for new and interesting creatives lining the city skyline.

Until next month's round-up keep your eyes to the skies...

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