There really have been an eclectic mix of billboards around L.A. this month for me to drive all over and photograph (dodging all the rain). Here's what March had to offer in terms of film, television, drinks, health and other billboards.
Sunset Boulevard billboards
Bill Maher got some face time for his TV show on this prime location along Sunset Boulevard, whilst in the foreground you can also see the debut of the new Svedka Vodka campaign, featuring their oddly sexy robot.
Another alcohol billboard campaign that caught my eye was this trio of exotic beauties for Absolut Vodka's new Wild Tea variant, featuring the Yeah Yeah Yeahs singer Karen O.
On the other end of the spectrum, I found this orange juice billboard for Tropicana bright and eye-catching, but slightly lazy in execution. Really, is that all you can come up with? An orange juice bottle sitting atop an orange, emulating the sun. This is all about shifting product. Where's the fun, where's the whimsy Tropicana?
The Summer movie-fest hasn't kicked off yet, but there's been a few good billboards to catch my attention. I really like this creative for The Lincoln Lawyer featuring Matthew McConaughey. I have to say I never pictured him as the titular character when I read Michael Connelly's book, but I've heard complimentary things from friends who've seen it.
The sequel to Diary of a Wimpy Kid may have trashed Zack Snyder's latest film at the box office, but the billboards for Sucker Punch really captured my imagination this month and I enjoyed the movie.
Be sure to check out these original costumes and props from Sucker Punch on display.
These bright egg yolk billboards for alien comedy movie, Paul, also stood out this month.
Next is this intriguing billboard for a James Franco and Gus Van Sant collaboration, which took the poster site usually reserved for Gucci, which is no small surprise as they seem to have supported the film and exhibition at the Gagosian Gallery.
Finally for film are these witty billboards for the entertainment industry trade publication, Variety, which is a play on the title of Irving Berlin's song from Annie Get Your Gun, which has have become synonymous with the movie business in pop culture.
The simple creative comes in different colours, which is clever as they do say variety is the spice of life.
There seemed to be a lot of green creatives around this month, from Sucker Punch to shades in The Lincoln Lawyer, and also here for the small screen remake of Mildred Pierce, starring Kate Winslet. I'm a fan, as these green billboards really pop against the blue California sky.
The fifth season billboard for Army Wives really stood out, instead of blending in, with their glamourous camouflage dresses and heads sticking out above the billboard dimensions.
The former lead singer of Danity Kane got this colourful billboard along L.A.'s Sunset Strip this month to relaunch her career and new reality series, All About Aubrey.
Health and Fitness billboards
There's nothing like a ripped male torso to catch your eye as you drive by, unfortunately the other creative for GNC vitamins and health supplements looks positively morose.
'Live Radiantly' seems to be a bit out of character for this billboard, unless I'm missing the point and this is a joke. Is the model supposed to look that miserable and have that awful 'trout pout'?
This free HIV test billboard caught my eye with their use of the enigmatic Mona Lisa and their 'No Questions Asked' slogan.
Verizon's new Thunderbolt 4G phone appeared like a bolt from the blue (or should I say grey skies this month) to brighten up Sunset Boulevard.
It's not often you see toy brand billboards, especially this far away from Christmas, but I love this new Barbie and Ken campaign with its witty straplines.
Finally for this month, here's a music billboard for Marco Bosco which really stood out for having a bit of drama, usually reserved for likes of Lady Gaga. Obviously it helps that his body is also easy on the eye.
If you missed them, be sure to check out all the fashion billboards for March and visit Daily Billboard every day for new and interesting creatives lining the city skyline.
Until next month's round-up keep your eyes to the skies...