February's been a big month for fashion brand advertising as they debut their new Spring collections, bringing lots of colour and celebrity endorsements to the L.A. skyline.
Sunset Strip billboards February 2012
In addition to all the stylish fashion ads there's also been an eclectic array of food, drink, health and other creative billboards to fill the skies.
First up David Beckham returns to model his own range of underwear for H&M. If you like this, why not compare it to his Armani underwear billboards from a few years ago.
Joe's Jeans helps bring the colour to fashion this season, fifty-five of them, with this cool railway station creative.
Calvin Klein also isn't shy when it comes to colour, with this vibrant billboard for their neon jeans.
Juicy Couture makes a real impact with this carefree, fun and fresh super-sized billboard along L.A.'s Sunset Strip.
It looks like Louis Vuitton must have been listening when I complained about them not changing their ads along Sunset Plaza often enough as they've certainly increased the frequency of their billboards and I do like this sweet, sundae bar creative.
James Franco is back looking sharp for Gucci's made-to-measure suits this month, just in time for the Oscars which he bombed at last year as co-host.
This ad has been around for a little while and even though it's not an entirely original creative, it is still very eye-catching for Hudson Jeans.
This month Kate Spade debuts their new designs utilising Florence Broadhurst's unique textile and wallpaper prints.
Meanwhile Jessica Simpson relaxes in a bathtub of diamonds for her new Zales jewelry collection.
Food and drink billboards
Here's another ad which has been around for the last few months and should do well in health conscious L.A., Gardein's meat-free products.
For alcohol ads, Stella Artois debuted a new witty billboard for its beer brand.
And Bushmills Whiskey continued its friendship themed 'Since way back' ads, which also feature Lord of the Rings Elijah Wood.
Health and fitness billboards
This month I smiled when this cool billboard for Barry's Bootcamp appeared above the gym where his workout classes are held along La Cienega Boulevard.
It was also refreshing to see the AIDS Healthcare Foundation get to the point when it comes to safe sex and HIV and AIDS prevention with this visually blunt condom ad.
Household products billboards
At first glance I thought this vibrant Tide billboard was actually a Pepsi ad, with its laundry detergent gel pack looking a lot like the cola brand's logo.
Towards the end of February Sony debuted its new PS Vita handheld console which should make gamers happy.
Personally I love the 'Never stop playing' tagline, even if the creative isn't particularly daring or original.
And finally here's another billboard from Mercury Insurance's copy only ad campaign, which all stand out so well with that yolky yellow colour against the lovely California blue sky.
As you can see there's lots of variety around the streets of Los Angeles this past month, be sure to stay tuned for a round-up of all the cool television, movie and music billboards around town in February.
Enjoy the Oscars today (I know I will, especially all the fabulous gowns on the Red Carpet before the awards ceremony)...