The skies of Los Angeles have been filled to bursting this month with the latest fashions and lifestyle brands trying to get your attention, with new clothes, cars, cosmetics, drinks and more vying for your hard earned dollars.
Fashion and beauty billboards
One of the billboards I thought really cut through the clutter was the new convertible ad from UGG for Men, which had a nice easy, laid-back charm and really showcased the product well.
Speaking of shoes, I really like Aldo's vibrant new creatives this month which are just so fun and flirty.
Another footwear brand trying to stand out was Stuart Weitzman with this 60's style mono billboard.
Why is it that these expensive shoe brands often use naked models to draw attention to their products, like these Sam Edelman billboards.
Speaking of baring all, this hot male model billboard for Calvin Klein's new Bold men's underwear certainly got my attention along Sunset Boulevard.
One of the ad campaigns I've really enjoyed seeing around town in March is this new wave of billboards for Banana Republic's Mad Men Collection, inspired by the critically-acclaimed 60's based TV show.
Not to be left out, this Reverso watch billboard also appeared to capitalise on the return of the Mad Men's fifth season to our television screens.
As well as high street fashion, the luxury brands made sure to refresh their collections with new stylish billboards along L.A.'s Sunset Strip.
Prada brought a 1950's retro vibe, whilst Gucci went for some opulent glamour.
Louis Vuitton debuted a new sunglasses billboard, which mysteriously disappeared the next day (probably to reappear when the timing is right, no doubt).
I really liked this Armani Exchange mono billboard, which felt fresh and Summery.
Joe's Jeans brought some cool skater style to L.A.'s skyline.
And Chloé made a big fashion statement with this giant-sized billboard on the side of the Andaz Hotel in West Hollywood, which has real movement to it and really makes great use of the scale of the ad.
Although I'm sure 'Shining Lips' would be easier for most people to remember than a name like 'Levres Scintillantes'.
Hennessy debuted their new Wild Rabbit creatives in March, and I have to say I really like the new campaign for the luxury Cognac brand and prefer it to the traditional lifestyle ads that preceded it.
Ciroc Vodka continued their 'Perfectly Smooth' campaign this month with this extra-large billboard at Hollywood & Highland.
Vitamin Water spiced things up with this saucy XXX cyclist billboard, which really worked in mono with that splash of red. Plus I'm always a sucker for a good special extension billboard.
Health and fitness billboards
AIDS Healthcare Foundation wittily capitalised on the current vampire craze to help promote its health message about sexually transmitted diseases. 'STDs Suck', indeed.
Meanwhile I also spied this rather buff ad from GNC Live Well's 2012 campaign, be sure to check out more creatives at my Daily Billboard blog.
This L.A. Dodgers billboard was very timely when it appeared yesterday, following the news that Magic Johnson and his partners have bought the team to save them from bankruptcy.
Another Southern California sporting institution in the news, but for the wrong reasons, is Santa Anita Park, where HBO's new Luck TV series about horse racing was being filmed. The series has been cancelled after multiple horse deaths during production.
And after a training season filled with injury after switching to orthotics, I'm sticking to regular running shoes rather than these new skele-toes style shoes. Although I do see people wearing them more and more and it always looks as if they are walking barefoot in the strangest places.
Cause related billboards
In previous months I've showcased lots of female celebrities endorsing, or being chastised by PETA, so here's Kellan Lutz for a change, championing pet adoption. For more examples, be sure to check out these other PETA billboards.
Household products billboards
Tide refreshed their ads for their new Pods laundry product this month.
These billboards for the detergent brand are certainly bright and pop with colour.
This billboard for the new CR-V caught my eye this month, mainly because I drive an older model. Regardless of the lovely red finish, after seeing it in the showroom it's far too big for my liking.
And finally for this round-up of fashion and lifestyle billboards, this Edison energy ad was a real reminder for me of where I live in Southern California and the constant threat of an earthquake which may just shake down a few power lines.
For even more fantastic ads every day, be sure to check out my Daily Billboard blog and come back soon for a round-up of this month's best TV and movie billboards around L.A...