Saturday, June 30, 2012

Eye-catching fashion, drinks and lifestyle billboards around L.A. in June...

Sometimes I wonder what I would do with all my time if there weren't as many billboards to take photographs of around L.A. 

Sunset Strip billboards June 2012
Sunset Strip June 2012 billboards
No need to worry this month though, as the skies were filled with a real eclectic mix of ads to enjoy. Be sure to check out all June's new TV billboards and movie billboards, then take a gander at these fashion and lifestyle ads from around the streets of Los Angeles.

Fashion billboards
Hudson Jeans Union Jack 2012 billboard
Being a Brit, I'm loving this clever new Union Jack creative from Hudson Jeans in West Hollywood.
Jessica Simpson hat billboard
Right beside it is this billboard for Jessica Simpson's own fashion line and I think this is the best ad to date from the campaign.
Burberry Eyewear 2012 billboard
British brand Burberry continues to have presence along Sunset Plaza with this latest mono Eyewear billboard.
Armani Exchange Summer 2012 billboard
And Armani Exchange continues its black and white campaign with this billboard featuring some bright young things.
Buffalo David Bitton 2012 billboard
Buffalo by David Bitton are another fashion brand keeping away from colour ads this season.
Giant Havaianas flip flops billboards
However, bringing more than a splash of colour to Sunset Strip were these giant billboards for Havaianas flip-flops.
Fragrance billboards
Penguin Fragrance billboard
This fragrance billboard for Penguin has been around for a while now along Sunset Boulevard, but I do like their clothes, so thought it was worth a mention.

Travel billboards
Giant Emirates Airlines Hello Tomorrow billboard
Meanwhile Emirates are making a big impact for their airline flights this month, with this super-sized billboard along Wilshire Boulevard.

Food and drinks billboards
Ashton Kutcher Popchips hippie billboard
This month has been quite a busy one for food and drinks brands. Everywhere I look I seem to have seen different characters played by Ashton Kutcher for Popchips ad campaign, from hippies to bikers and divas.
Eat Mor Chikin ChickFilA billboard
And even though I'm not a fan of any homophobic fast food chain (especially those that donate to anti-gay causes), this 'Eat Mor Chikin' Freeway billboard installation for Chick-Fil-A, featuring two cows trying to save their own skin is pretty fun.
Avocado Morro Bay billboard
I'm also liking these Avocado billboards around L.A., which have a nice California postcard font feel to them (and I've even stayed in Morro Bay a few years ago).
Giant Odwalla billboards
At times L.A. seems all about health, health, health and so Odwalla has these giant billboards along Sunset Strip and other landscape versions around town at the moment to try and stand out amongst the cluttered shelves and get you interested in their protein bars, juices and smoothies. 
Eat Well Odwalla billboard
Another drinks ad which really stood out this month was this one for Sierra Mist, with its effervescent white billboard it really catches the sunlight and looks really refreshing.
Sierra Mist billboard
Then just squeezing in at the end of June, this skateboarding Sprite ad is a fun, eye-catching creative and even integrates the logo which is a marketers dream.
Sprite Skateboarder billboard
Another green billboard which stood out was this new one for Heineken, which emphasizes its quality and imported credentials.
Heineken imported beer billboard
Whilst Corona Extra continues its more emotional and aspirational 'Find your beach' campaign, wherever you are - at a bar, poolside or in the city at night.
Corona Find your beach billboards

Cause-related billboards
AIDS LifeCycle Thank you Heroes billboard
A lot of my marathon training friends took part in this year's AIDS LifeCycle, so it was wonderful to see their fundraising and physical efforts acknowledged in the heart of West Hollywood with this billboard when they completed their 545 mile ride from San Francisco.
Labrador No Kill LA billboard
Meanwhile these two puppy dog billboards appeared in May and stayed around for a while to pull at your heart strings and encourage Los Angelenos to make this city a no kill zone for animals in shelters. 
No Kill LA dog billboard
On the flip-side, these ads along Sunset Boulevard used a cute puppy face to attack PETA's record at saving animals in the shelters run by them.
PETA kills animals billboard

Health billboards
Smoking deaths counter billboard
This anti-smoking billboard with its deaths counter along Santa Monica Boulevard near Westwood Boulevard has been a fixture for as long as I've been in L.A. so it's worth a mention, although when a gimmick like this has been around for a while I wonder how much it becomes part of the scenery and therefore less effective.
Lifesaver condom billboard
The AIDS Healthcare Foundation once again uses humour to raise awareness on a very serious subject of safe sex. This multi-coloured condom with its homage to the lifesaver candy made me laugh when it appeared in the skies around L.A.
GNC Live Charged billboard
And for a healthy and active lifestyle, here's another ad for GNC Live Well's nutritional supplements and vitamins.

Financial billboards
Allstate Give your rates a facelift billboard
Finally here are two insurance billboards both using humor to sell their wares. Allstate's 'facelift' creative is quite fun and so appropriate for L.A.'s penchant for cosmetic surgery, plus the stretched canvas design looks almost real.
Mercury Insurance caveman billboard
Meanwhile, Mercury Insurance continues with its copy-only campaign and I've finally managed to track down this 'Caveman' creative which pokes fun at rival Geico's old Caveman ad campaign.

If like me you loved this eclectic mix of billboards from the month of June, be sure to check out my Daily Billboard blog every day for even more.

Remember, keep your eyes to the skies...

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