Looking at my most popular posts I've noticed there's quite a lot of interest in hot male models, especially in various states of undress, hence I thought it was long overdue for another billboard round-up to showcase all those perfect pecs and rock hard six-packs.
Earlier this year, the model also impressed us in another revealing ad to launch Calvin Klein's Bold and colourful men's underwear.
Next up is Danny Beauchamp in white trunks, sharing the spotlight with Lily Donaldson for Calvin Klein's 2012 Spring/Summer swimwear collection.
Calvin Klein's CK One Box ad campaign.
So I'm grateful to live in West Hollywood with its proud gay community and high disposable income, where I get to see billboards featuring Andre Ziehe for 2(x)ist's Neon and Resort underwear lines in 2011.
Another favourite West Hollywood billboard site is that occupied by Australia's very own AussieBum brand.
For a time back in the Summer of 2010, Parke & Ronen also tried to cash in on massive gay community in West Hollywood with a series of small swimwear billboards.
If you really want to promote a men's cologne though, you really need to strip off and oil yourself up like Marc Jacobs did for his own 'Bang' fragrance.
Plus you can always count on Marc Jacobs to have a cute swimwear model over his flagship store along Melrose Avenue come Summertime.
This carousel creative was snapped last May, whilst the new boat creative was spotted this May.
Be sure to check out more of these mono GNC billboards from 2011 at my Daily Billboard blog.
Usually it's the female actresses like Jennifer Love Hewitt posing in lingerie in her recent billboards for The Client List, but playing a male gigolo Thomas Jane must have known the publicity for his show Hung would require him to strip off, like in this giant-sized ad towering over Sunset Boulevard for the third season.
Or another example would be Liam McIntyre sporting a leather loincloth for his role in Spartacus: Vengeance.
Marco Bosco wasn't shy about flashing his pecs and abs in these billboards to promote his music last year.
Enjoy these billboards and have a fun-filled weekend. Personally a billboard for the new male stripper movie Magic Mike would make my day...