This Summer has been a tough time for the major studios, with lots of big budget movies bombing at the box office, along with a few surprises. Here's a round-up of the coolest movie billboards lining the skies of L.A. in July.
The movie itself is entertaining with a real James Bond/Bourne Identity feel to it, in no doubt helped by its Japanese setting which helped differentiate it from previous X-Men offerings. Plus the absence of unnecessary X-Men universe cameos made this feel like much more of a solo Wolverine movie outing. Although saying that, the thing that got the most cheers from the audience was the end credits sequence featuring Ian McKellen and Patrick Stewart reprising their roles as best frenemies, 'Magneto' and 'Professor X', and teasing Bryan Singer's X-Men: Days of Future Past in 2014.
Man of Steel movie billboards at my Daily Billboard blog, but when I spied this Superman symbol version over at Warner Bros. Studios this month I couldn't help but share it, especially as now we know the 'S' doesn't simply stand for Superman, but is his Kryptonian family's sigil and a symbol of hope.
Although am I the only one slightly concerned over the further darkening of the DC cinematic universe by the announcement of the Superman and Batman movie.
The Hong Kong setting makes for a novel change, one it will probably appeal to broader international market (especially the Japanese market with their fascination with their post-atomic Godzilla-like creatures), plus it's refreshing not to have America save the day in every Hollywood film you see. For me this global flavour was a welcome ingredient, the fantastic costume design and the sci-fi elements, like the mind-merging of two pilots to operate the gigantic robot 'Jaegers', also made this a winner for me.
Speaking of science fiction, after 2009's District 9, Neill Blomkamp's Elysium is the movie I'm most looking forward to next month. The writer/director's original aesthetic and approach, plus the political class war plot of the haves and the have-nots on and above a future Earth is really appealing.
For me there is no surprise this movie tanked, especially as it foolishly opened the weekend of San Diego Comic-Con, when a vast majority of comic geeks and aficionados were attending the event and being distracted by news of far more exciting projects. Long may this potential movie franchise rest in peace.
If you are a fan of the movie, be sure to check out these original costumes from The Lone Ranger on display.
Be sure to also check out the other billboard for We're The Millers, which was on the other side of the road from this one along Sunset Strip.
The Purge, this low budget movie based on the true cases of paranormal investigators The Warrens, has done surprisingly well in a time of year not well known for its horror movies.
Be sure to take a look at these creepy original props from The Conjuring on display at ArcLight Hollywood cinema.
And on a final note, here's a candy product comeback masquerading as a movie billboard. This advertisement for The Return of Mike and Ike may look like a real movie billboard and actually has its own movie trailer, but I believe it's just part of the marketing strategy behind the brand of fruit-flavoured candies (sweets to us Brits), first introduced in the 1940's. Let's face it, this billboard creative looks far too cheap to be a real movie ad.
And there you have it, a nice eclectic mix of superheroes, sci-fi, cowboys, comedy and horror, all in the space of a month.
Be sure to check out Daily Billboard Blog every day for more eye-catching ads around the streets of L.A., plus come back in the days to come for more round-ups of July's TV, fashion and lifestyle billboards...