Summer is here and there's plenty of time to lounge on the beach, by the pool, or in your garden with your favourite drink. That's what all these alcohol and soft beverage brands are counting on anyway as they vie for your attention (and your hard earned cash) in the skies of L.A.
new Jack Daniel's billboards.
Following the Russian government's treatment of their LGTB community, many notable gay activists have called for a boycott of all Russian vodka and other products (plus a delay in the Sochi 2014 Winter Olympic Games), until President Putin stops his anti-gay crusade of persecution and bigotry.
The funny thing is, even though Smirnoff has Russian origins, it's actually manufactured by British drinks giant Diageo, and this ad creative for their new Smirnoff Sorbet Light is pretty cool and eye-catching.
Regardless I'll be sticking to my French Grey Goose vodka and certainly refusing any Russian vodka brands if offered it at bars. Some people only respect money and power, so if we have to put a dent in big companies profits and a country's exports to get them to be more pro-equality, then so be it.
If you're looking for some refreshment this summer, aside from jumping into a cool swimming pool, then VeeV has a new range of ready-to-drink açaí berry cocktails called Vita Frute to enjoy over ice.
I get what they were trying to achieve with the refreshment angle, but this looks more like a college art project than a professional ad from a big global brand like Starbucks (who probably paid an advertising agency millions for this campaign).