I always look forward to the end of the month as that's when I do my round-ups of all the billboards that I've spotted over the last few weeks, and even though February is a short month, there's still plenty of visions in vinyl to fill the skies of L.A. this month. Here's a collection of the fashion, fragrance, food, drinks, technology and other lifestyle billboard ads that caught my eye recently.
Along the Strip in the fashion brand's usual ad location in February, Calvin Klein Collection brought some ethereal old Hollywood glamour, courtesy of Vanessa Axente.
billboards for Naked Juice, which wittily poked fun at the City of Angels traffic problems, tourists and famous landmarks.
With everyone trying to be healthy and drinking juice at the start of the year, there certainly were less alcohol brands visible this month.
second wave of ads for their colourful iPhone 5c, Apple updated their giant billboards on all four sides of Sunset Vine Tower in Hollywood this month to reflect the new designs.
In recent years not only has L.A.'s Metro paid homage to the image, but you can also see these other tributes in The Smurfs movie billboard and this Men at Work TV series launch billboard.
Be sure to check out this Incredible Hulk movie billboard for what the building and its unique ad sites used to look like. No doubt in the months (and years) to come the Strip will welcome some giant new developments and apparently a few new super-sized ad sites too.
As you can see it really has a been a jam-packed skyline this month and that's not even mentioning all the TV, movie and music billboards yet to come.
Watch this space...