Friday, February 28, 2014

New season TV show billboards filling L.A.'s skies in February 2014...

Living in the U.K. for most of my life I'm still always amazed by the sheer volume of TV shows we never got to see, either because they only lasted a few episodes or one lone season. That's why I love the new television seasons in the U.S., when networks and cable channels pump out a whole glut of new series, remakes and reboots, along with their accompanying billboard campaigns. Here's a selection of fresh ad creatives for some returning favourites, plus billboards for new midseason replacement shows gracing L.A.'s skyline in February 2014.

TV billboards
Bates Motel season 2 billboard
First up is the season two billboard for A&E's Psycho-inspired thriller, Bates Motel, about the twisted relationship between 'Norman' and his mother 'Norma Bates'.
Hannibal season 2 billboard
Another series that debuted last season and was inspired by the movies based on Thomas Harris' fictional creations, like Red Dragon and The Silence of the Lambs, is Hannibal, back for a second killer series. Last season FBI profiler 'Will Graham' was framed for a series of gory murders committed by 'Dr. Hannibal Lecter', so I can't wait to see what happens next and I especially like this season two promo billboard with its updated spin on Hannibal Lecter's iconic mask.
The Americans season 2 billboard
Another show I enjoyed last season was The Americans, following the exploits of married KGB sleeper agents in 80's America. A little bleak at times, it was still a thrilling espionage adventure and this sophomore season billboard certainly puts the 'Red' in the Soviet spy drama.
Vikings season 2 billboard
History channel's first scripted drama Vikings is also back for a second season following the pillaging exploits of 8th century Nordic warrior 'Ragnar Lothbrok'.
Dallas season 3 billboard
The revival of legendary soap Dallas is back for its third season of back-stabbing, scheming and power-grabbing over on TNT, with lots of sexy shenanigans in the oil business now that Larry Hagman's iconic 'J.R. Ewing' is no longer with them on and off-screen.
House of Cards season 2 billboard
Speaking of scheming, NetFlix hit series House of Cards is back for a second season of binge-viewing. I've yet to watch either season of the political drama and am desperately trying to avoid the inevitable spoilers that surface from my friends and on social media.
Giant Real Time Bill Maher season 12 billboard
Speaking of politics and current affairs, Bill Maher is back to tell the truth with this giant billboard for the twelfth season of his HBO talk show of satire and comic observations.
Tonight Show Jimmy Fallon billboard
Jimmy Fallon took over The Tonight Show from Jay Leno and returned the late-night talk show to New York City this month to an impressive debut.
Late Night Seth Meyers billboard
However, there's a reason SNL's Seth Meyers is smiling in this billboard, as his ratings for his new Late Night show topped Jimmy Fallon's Tonight Show premiere audience.
Voice season 6 billboard
In the world of reality talent competitions, the U.S. version of The Voice is already back for its sixth season, with Usher and Shakira returning as guest judges (although with Cee Lo departing as a founding judge, there's now an empty red chair in the future).
American Idol season 13 billboard
Even though it doesn't seem to have helped, I still applaud American Idol for focusing on their singing contestants in the advertising campaign for the thirteenth season. Maybe it's time to accept defeat, that this show is a tired concept that has run its course, especially when there's rumblings American Idol is making less in advertising revenue than the cost of paying JLO and Ryan Seacrest to appear.
Under the Gunn series launch billboard
One of my favourite guilty pleasures at the moment is Tim Gunn's new Project Runway spin-off series, Under the Gunn. He takes what he does best, mentoring, and applies it to a new show about previous Runway contestants who now have to mentor a fresh batch of talented fashion designers.
RuPaul's Drag Race season 6 billboard
Another guilty pleasure returning for a sixth fabulous season, is RuPaul's Drag Race, which mashes up Project Runway outfit making, with America's Next Top Model catwalk and singing competition performances (even if it is lip-syncing). This new season cleverly split the premiere episodes in two, allowing us to get to know the fierce new girls in smaller groups, before they're all throw together to compete for the grand drag prize.

If you're a fan of the audacious reality contest, be sure to check out these previous season billboards for RuPaul's Drag Race.
Wahlburgers series launch billboard
In other reality news, Mark Wahlberg and his family are the latest celebrity clan to get their own fly-on-the-wall series in Wahlburgers, following the expansion of his brother's restaurant business.
Game of Arms series launch billboard
Meanwhile AMC debuts a new unscripted series based on the world of competitive American arm wrestling in Game of Arms.
Preachers Daughters season 2 billboard
And over on Lifetime, Preacher's Daughters is back for a second season of temptation for these angels - let the sex, drink, drugs and partying begin again. No wonder these girls are praying for their souls, although who is at fault here, the children or their parents for prostituting their lives for money and fame.
Cosmos series launch billboard
From the battle between heaven and hell to the exploration of the entire cosmos. This modern space-time odyssey is an updated version of the popular 80's PBS show and is now hosted by Astrophysicist Neil deGrasse Tyson.
Check it out season 3 billboard
From science to comedy and John C. Reilly stars as 'Dr. Steve Brule', a naive and socially awkward guy exploring different life experiences, or 'checking it out', to comic effect on Adult Swim for a third season.
Workaholics season 4 billboard
Those slacker telemarketers who are anything but Workaholics return for a fourth season on Comedy Central and had this special extension billboard along the Sunset Strip to grab attention for the new episodes.
About a Boy TV remake billboard
This season NBC was once again plundering their cinematic vaults by adapting Nick Hornby's About a Boy for the small screen, although whether this TV remake of the 2002 movie starring Hugh Grant and Nicholas Hoult has enough substance to last an entire season, or seasons, is yet to be seen.
Growing Up Fisher series launch billboard
NBC's other sitcom this season is Growing Up Fisher, where J. K. Simmons stars as a blind lawyer in a family going through a divorce (which is apparently ripe with comic situations).
Red Road giant billboard
For more serious fare this season Sundance TV has The Red Road, which stars Game of Thrones 'Khal Drogo' Jason Momoa in a lead role, where a small town sheriff is torn between two communities, the place he grew up and the neighbouring Native American mountain tribe. This giant-sized billboard on the side of the Andaz Hotel would have stood out much more this month if The Americans striking red season two billboards hadn't appeared everywhere before it did.
Crisis series launch billboard
By now you can can probably tell that NBC is a big out-of-home advertiser spender, with a whole raft  of billboards for its new series and returning hit shows. One of their gambles this season is Crisis, which sees a bus full of kids on a school trip kidnapped and held hostage, the twist being these children's parents are some of the most powerful people in Washington D.C. politics and business.
Believe series launch billboard
Another show debuting this season is Believe which is from Gravity's director Alfonso CuarĂ³n and produced by J. J. Abrams, who's no stranger to making hit TV shows (although we'll forgive him for Undercovers). Let's hope this tale about a 'gifted' young girl pursued by evil forces can bring something magic back to NBC.
Dodgers Network launch billboard
Closer to home and this month the L.A. Dodgers got their own TV network so fans can enjoy even more of their favourite baseball team. If you're a sports fan, be sure to check out more L.A. Dodgers billboards from past and present.
45th NAACP Image Awards billboard
And finally, whilst the Academy Awards may be just around the corner, the 45th NAACP Image Awards also took place this month, honouring the outstanding contribution of people of colour in television, film, music and literature.

As you can see it's been a busy month for TV in the skies of L.A. during February, and all these shows have also been fighting for attention with all the new movie billboards and fashion and lifestyle billboards around the packed city streets.

Be sure to visit my Daily Billboard blog every day for all the very latest film ad campaigns, plus come back next month for more great billboard round-ups.

Until then I've got some new season TV to watch...

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