This month aside from an abundance of Emmy Consideration TV billboards, the skies have been filled with lots of special extensions, super-sized creatives and cool billboards for movie sequels. Here's a selection of the cool sights from the world of motion pictures capturing my attention in May.
Be sure to check out these other ad creatives in this campaign, including a giant-sized billboard for How to Train Your Dragon 2 along Wilshire Boulevard.
I'm torn over how I felt about the movie as this is one of my all-time favourite X-Men comic book storylines, it's a classic time-travel adventure. Although the movie is well down by the returning director Bryan Singer and old and new casts, the film franchise by 20th Century Fox continues to mix up the continuity of the X-Universe and give characters new powers, or in many cases nothing to do at all aside from a brief cameo. Compared to the official Marvel Studios movies I'm left feeling disappointed and emotionless, rather than excited and satisfied by films like this and The Amazing Spider-man 2.
If you're a fan of the actress and Disney films, be sure to take a look at these other captivating Maleficent movie billboards from around the streets of L.A.
Another giant-sized creative adorning the side of L.A.'s Sofitel Hotel this month is for Tom Cruise and Emily Blunt's new sci-fi flick, Edge of Tomorrow. At the moment the ad creatives look a look like video game billboards and I'm wondering whether this will be another Oblivion flop for Tom Cruise.
Two genres which are not amongst my favorites are Westerns and comedies, so imagine my delight at Seth MacFarlane's new Wild West comedy, A Million Ways to Die in the West. At least these special extension billboards are eye-catching, but not as good as these funny billboards for Ted, his last movie.
As you can see it's been a busy month, with lots of variety in the skies of L.A. I've also noticed they are building even more billboards along the Sunset Strip, so it's only going to get even more crowded and harder to get passerby attention in the future, so all those ad agencies and internal creative departments had better bring their A-game to stand out.
In the meantime, be sure to check out my Daily Billboard Blog (which keeps going from strength to strength), for all the latest movie, TV, fashion, drinks and lifestyle billboards gracing the city skyline...