Saturday, May 31, 2014

May's new movie billboards lining the skies of L.A...

This month aside from an abundance of Emmy Consideration TV billboards, the skies have been filled with lots of special extensions, super-sized creatives and cool billboards for movie sequels. Here's a selection of the cool sights from the world of motion pictures capturing my attention in May.

Movie billboards
How to Train Your Dragon 2 movie billboard
First up is this fantastic winged special extension for the sequel to DreamWorks How to Train Your Dragon, featuring a more grown up 'Hiccup' the Viking and his Night Fury dragon, 'Toothless'. I was pleasantly surprised by the story and emotion of the first film, so I hope this installment can deliver again.

Be sure to check out these other ad creatives in this campaign, including a giant-sized billboard for How to Train Your Dragon 2 along Wilshire Boulevard.
X-Men Days of Future Past movie billboard
Another movie billboard which looked great as a special extension was this one for X-Men: Days of Future Past.

I'm torn over how I felt about the movie as this is one of my all-time favourite X-Men comic book storylines, it's a classic time-travel adventure. Although the movie is well down by the returning director Bryan Singer and old and new casts, the film franchise by 20th Century Fox continues to mix up the continuity of the X-Universe and give characters new powers, or in many cases nothing to do at all aside from a brief cameo. Compared to the official Marvel Studios movies I'm left feeling disappointed and emotionless, rather than excited and satisfied by films like this and The Amazing Spider-man 2.
Transformers Age of Extinction movie billboard
Now where do I start about the fourth installment of the Transformers franchise? They are not my favourite films, they tend to be juvenile and favour big explosions over storyline or character development. Let's hope the addition of Mark Wahlberg to replace Shia LaBeouf and the Dinobots can improve things, although I'm not convinced they will.
Giant Angelina Jolie Maleficent movie billboard
Meanwhile, here's another excellent super-sized billboard for Disney's live-action Maleficent origin story. Angelina Jolie looks simply stunning and visually striking towering over L.A.'s Sunset Plaza and I can't help but think this iconic look will be one of the number one Halloween costumes this year.

If you're a fan of the actress and Disney films, be sure to take a look at these other captivating Maleficent movie billboards from around the streets of L.A.
Giant Edge of Tomorrow movie billboard
Another giant-sized creative adorning the side of L.A.'s Sofitel Hotel this month is for Tom Cruise and Emily Blunt's new sci-fi flick, Edge of Tomorrow. At the moment the ad creatives look a look like video game billboards and I'm wondering whether this will be another Oblivion flop for Tom Cruise.
The Purge Anarchy giant movie billboard
Another sequel arriving this Summer is for the horror franchise The Purge. The first movie was a classic home invasion tale in an America where all crime is legal for twelve hours, including murder, where the emergency services shut down. This time the mayhem and slaughter takes to the streets of L.A. in The Purge: Anarchy.
A Million Ways to Die in the West movie billboard
Two genres which are not amongst my favorites are Westerns and comedies, so imagine my delight at Seth MacFarlane's new Wild West comedy, A Million Ways to Die in the West. At least these special extension billboards are eye-catching, but not as good as these funny billboards for Ted, his last movie.
Blended movie billboard
After The Wedding Singer and 50 First Dates, Adam Sandler and Drew Barrymore teamed up for a third time in their new romantic comedy, Blended, and it was a box office flop, so hopefully there won't be a fourth film.
22 Jump Street movie billboard
On the other hand the comedy stylings of Jonah Hill and Channing Tatum had a somewhat unexpected chemistry and success in the movie remake of 21 Jump Street, so let's hope they can recapture the magic for the sequel, 22 Jump Street, where the police partners go undercover in University.
Think Like a Man Too movie billboard
In the sequel to 2012's Think Like a Man, the cast reunite in the Tim Story movie for a wedding in Vegas. Now amongst all that drinking, gambling and partying, what could possibly go wrong.
Friended to Death movie billboard
One movie ad creative which really caught my eye because I thought it captured the spirit of our social media generation, was this Friended to Death billboard, about a guy who fakes his own death to see how his friends would react.
Petals on the Wind Lifetime movie billboard
Another movie sequel appearing on TV this time was for Lifetime's follow up to their Flowers in the Attic remake. Petals on the Wind is the next installment in V. C. Andrews book series and this is the first time the story has been adapted as a TV movie.
Tired of the scene Moviefone billboard
Meanwhile this month Moviefone's new ad campaign confused me, as it made it look like this was more a dating or partying app than anything to do with watching movies or TV shows.
Girls night in? Moviefone billboard
Is it for a streaming service or a ticket buying service, frankly I'm confused.

Video game billboards
Wolfenstein video game billboard
In the world of video games Wolfenstein: The New Order brought the battle to the skies of L.A.

Music billboards
David Bowie Google Play your heart out billboard
And in the world of music and technology, Google Play swapped its movie-themed ads for new music billboards along the Sunset strip, including this billboard featuring a classic David Bowie.

As you can see it's been a busy month, with lots of variety in the skies of L.A. I've also noticed they are building even more billboards along the Sunset Strip, so it's only going to get even more crowded and harder to get passerby attention in the future, so all those ad agencies and internal creative departments had better bring their A-game to stand out.

In the meantime, be sure to check out my Daily Billboard Blog (which keeps going from strength to strength), for all the latest movie, TV, fashion, drinks and lifestyle billboards gracing the city skyline...

No comments:

Related Posts with Thumbnails