One of the things I love about billboard advertising is that every month the city skyline is different and filled with loads of creative and innovative visuals to capture the imagination (which is probably the marketing geek in me speaking). Here's a collection of the best technology, drinks and lifestyle billboards gracing the skies of L.A. in June 2014.
If you like this striking billboard, be sure to check out the iPhone 5c launch billboards and iPhone 5c second wave ad campaign to see which of Apple's outdoor ads you prefer.
billboards for Yellow Pages, who are trying to reinvent themselves and stay relevant in today's fast-changing world, to make sure they don't go the way of brands like Kodak and Blockbuster. On the way out are the environmentally-unfriendly thick directory tomes in favor of instantly accessible smartphone and online technology and even a rebranding to YP.
If you like this super-sized wallscape be sure to also check out these other giant sporty GoPro billboards.
The Most Interesting Man in the World is back with another billboard from the witty Dos Equis beer ad campaign, so be sure to take a look at the other executions.
Sokieski Vodka billboards may tempt you to try Poland's finest.
Zico coconut water ad campaigns which were a bit quirkier and more humorous.
Stop Honkaholism billboards from 76 gas from this time last year.
Plus this striking billboard certainly does the job of enticing passersby to check out the Pompeii Exhibition at the California Science Center and the amazing thing is, that's no special effect visual.
As you can see it's been a crowded sky this month, and all these products, services and brands have also been competing for your attention with Summer movie blockbusters and new season TV shows, so stick around to see those billboards too.
Keep your eyes to the skies, as you'll never know what you'll see there...