There's never a dull moment in the skies of L.A. and this August certainly hasn't been any different with an eclectic mix of drinks, travel, technology and other lifestyle billboards making the skyline more interesting.
First Jessica Alba was super-sized for Zico Coconut Water and now Jennifer Aniston has gone giant-sized for Smartwater and is towering over the Sunset Strip (which is no surprise as both beverage brands are owned by mega-corporation Coca-Cola).
Now that was one way to market bottled water and here's another from 138 Water. Instead of Hollywood celebrities they use scantily-clad bikini models to catch your attention and buy their over-priced water.
If you like these two examples, be sure to also check out these other 138 Water billboards from months past.
And whilst one drinks brand is objectifying the female form, this Juice brand is reminding everyone of the realties of life, with this 'muffin top' (for anyone who's seen Eat Pray Love). However not everyone has a model's body, it's natural for people to come in many shapes and sizes and only in L.A. do you have to feel the obligation to juice yourself to death.
If juice is not your thing then you can always keep cool this Summer with an ice-blended drink from The Coffee Bean & Tea Leaf - although I've found recently that not all franchises of this coffee shop chain are made equal.
In the world of alcohol, Coors Golden Beer was using wildland firefighters to project a rugged image for its beer brand.
bikini babe advertising.
Technology billboardscurved TV billboard installation, which is such a simple idea, but has great stand out.
As you can see there were lots of creative ads lining the city streets this month, but that's just for starters. Stay tuned in the days to come for August's best TV, movie, music and fashion billboards...