September may have seen an onslaught of new and returning TV show billboards in L.A.'s sprawling skyline, but that doesn't mean there still weren't more billboards popping up this past month. This Fall season it seems rookie shows are surviving longer than previous years, maybe due to DVR ratings being taken into account or rumors of weak mid-season replacements, but some newbies are performing well and yet more more returning favourites are on the horizon too.
Jeff Daniels may be returning to the big screen in his Dumb and Dumber To sequel this November, but on the small screen his HBO journalism drama, The Newsroom is coming to an end with its final third season. It's a shame as I liked Aaron Sorkin's look at behind-the-scenes of a nightly news show with plot lines based on real-life events.
Alos returning for a third season is Elementary, with Johnny Lee Miller and Lucy Liu as a modern day 'Sherlock Holmes' and 'Dr. Watson'.
Back for a second season on the History channel is The Curse of Oak Island, which follows a brother team of modern day explorers searching for the legendary pirate treasure buried on the island off the coast of Nova Scotia, Canada.
That creative was replaced by this fourth season creative for TV Land's sitcom, The Exes. Now that the sun is lower in the sky and with the time change imminent this ad site won't be getting the same sunlight it got all Summer long for much longer.
Only time will tell which rookie shows will make the cut and whether returning series can keep viewers long enough to guarantee subsequent seasons.
Be sure to stick around to see even more TV show ad creatives in the round-up next month and if you can't wait, head over to my Daily Billboard blog for all the very latest outdoor ads catching my magpie eye.