Tuesday, January 27, 2015

New Year drinks, health and lifestyle billboards around L.A. in January 2015...

A New Year always brings new resolutions, to eat healthier, to drink less alcohol and exercise more, but I wonder how many people really stick to their goals beyond January. Here are a selection of billboards trying to keep you on the right track, plus more health, technology and lifestyle billboards filling L.A.'s city skyline.

Drinks billboards
Juice Drink it off cleanse month billboard
How many people out there vowed to give up alcohol, or drink less of it, in 2015? And how many of you did a juice cleanse this month to help kickstart your healthy new lifestyle?
Erewhon Organic juice cleanse billboard
As you can see there were more than enough juice brands in L.A. encouraging you to get healthy and go organic for a better way of life.
138 Water Mary Grace Swim model billboard
Obviously drinking water is also the healthy option, and these billboards for 138 Water suggest that if you drink their bottled water brand, then you too can have a fabulous bikini beach body and be able to wear the skimpiest of swimsuits.
138 Water Ravish Sands swimwear billboard
And where one model isn't enough then there's the combo of Stefanie Knight and Playmate Khloe Terae to catch your eye, and get you drinking water supposedly.
138 Water Nikki Lund billboard
They really must have gotten some cheap ad rates this month as their tacky ads just kept popping up everywhere and i wonder if they are ever co-funded by the swimwear companies.
Los Angeles meet perfection Absolut Vodka billboard
On the other hand, how many of you saw these vodka brand billboards and instantly started craving your next cocktail? Absolut believes it has the perfect vodka for Los Angelenos, what do you think?
Step into circle Ciroc Vodka billboard
While CĂ®roc wants to keep the party spirit going by sharing the good times, and their vodka, with your circle of friends.

Dating billboards
Gaydar Daters gonna date billboard
Maybe your New Year resolution was to have more fun, or meet your significant other, so gay dating site Gaydar was putting their own spin on Taylor Swift's lyrics this month with these fun 'Daters gonna date' billboards in the targeted skies of West Hollywood.
Daters gonna date Gaydar billboard
I suppose hookup app Grindr's motto would be 'Grinders gotta grind'.
Zoosk First comes like billboard
And speaking of online dating sites, I managed to get a better shot of Zoosk's 'First comes like' quirky billboard along Hollywood Boulevard, which I think has a nice sentiment and isn't oversexualised.

Health billboards
Lest we forget Ebola deaths Africa billboard
Hopefully you all started 2015 feeling healthy and happy, but I'm glad that someone out there is reminding everyone of the thousands that have died, plus over 21,000 that have been infected, due to the Ebola virus in Western Africa

I feel the Western world largely turned a blind eye until the deadly condition reached their own shores and then there was wholesale panic, much like everyone refused to politically and medically acknowledge HIV/AIDS back in the 80's.
Syphilis Explosion volcano billboard
Obviously when everyone is going on those dates with multiple partners let's hope they are practicing safe sex, not just to reduce the risk of HIV transmission, but also minimise the likes of syphilis (which is on the rise), gonorrhea, chlamydia, herpes and more STDs besides.
Safe or Sorry condom billboard
Is it really that hard to wear a condom when you're sleeping with a complete stranger, and that applies to men and women, as nobody wants an unwanted pregnancy either.
LA County 24k HIV Not in care billboard
And by the sounds of things in L.A. County those with HIV getting help is just the tip of the iceberg, with 24,000 HIV positive people not in care.
Target Pharmacy refill billboard
Meanwhile in the world of over-the-counter medicine, Target has this fun outdoor ad campaign for their Pharmacy services, which also highlights their toy and homewares offerings at the same time. 
Target Pharmacy Darth Vader billboard
And let's face it, you can't go wrong with a Darth Vader advert to grab passerby attention.
Varicose vein treatment West Medical billboard
This month there really is a more eclectic selection of ads in more noticeable locations, I'm guessing certain locations are cheaper at this time of year, so in the land of the body beauty there's more than a few cosmetic surgery adverts to help keep those legs looking lovely for the beach and poolside.

Interiors billboards
Nadeau furniture Look inside billboard
You don't often see many interiors and furniture billboards in the skies of L.A., but this ad creative for Nadeau caught my eye with its special extension design.

Technology billboards
Giant Jaybird Power your passion billboard
In the world of technology, Jaybird was keeping things sporty for the New Year with this super-sized ad for their activity tracker bracelets and bluetooth sports headphones along the Sunset Strip.
Giant GoPro singer billboard Hollywood
And GoPro was continuing to find new ways to use its cameras beyond extreme sports, like this latest giant ad for a closeup of your next singing engagement.
Apple iPhone 6 2nd wave billboard
And finally, Apple ushered in a new wave of iPhone 6 billboard creatives about three or so months after the smartphone's launch.

As you can see there's been an eclectic mix of outdoor ads this month, not all of the same high quality, and they've also been competing for your eyeballs with all the new TV show billboards and other movie, music and fashion ads screaming for your attention.

If you like these ads, be sure to also check out what drinks and lifestyle billboards were filling L.A.'s skies last January.

Stay tuned for even more billboard roundups, including all the returning TV shows and those series saying farewell this season...

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