With the weather hotter than Hell in L.A. at the moment, the job of billboards selling refreshing beverages is made that much easier, but that's not to say these drinks billboards are not eye-catching in their own right. Here's a selection of the attention-grabbing drinks and other lifestyle ad creatives that caught my magpie eye all this month.
Day of the Dead skeleton ad campaign.
If you like these vibrant examples, be sure to also enjoy all these other colourful Vitamin Water Hydrate the Hustle billboards I've managed to capture on my travels this month.
California drought awareness billboards around the streets of L.A. obviously can help with water conservation, before people start getting fined for overuse, but recently when I was up high looking out over the houses of Beverly Hills all I saw were perfect, lush manicured lawns, so the message isn't really getting through to everyone yet.
If you like this, be sure to check out more examples of the Foundation for a better life ad campaign from recent years.
Shot on iPhone 6 billboards featuring stunning user generated images, like this Greek Isle themed creative.
black and white Apple Music billboards from around the skies of L.A.
two-part pet paws billboard along the Sunset Strip, to promote their new home security and monitoring system.
L.A. Natural History Museum's new ad campaign, trying to attract visitors over the Summer months.
As you can see it's been a crowded, ever-changing skyline this month once again and I'm sure next month will continue to offer many new billboards trying to catch our attention.
Stay tuned for a roundup of all the new TV show billboards filling L.A.'s skies in August, plus be sure to also check out this month's fashion billboards, movie and music billboards and Emmy nomination billboards that have kept me busy these past few weeks.
Come back soon...