Thursday, April 30, 2015

Technology, travel, drinks and other lifestyle billboards around L.A. in April 2015...

Even though I've been away from L.A. for almost two weeks this month (in the U.K. to run the London Marathon), I still managed to capture a whole cornucopia of lifestyle billboards filling the sprawling city skyline. Here's an eclectic collection of technology, travel, drinks and more lifestyle billboard ads grabbing my attention in April.

Technology and telecommunications billboards
Snapchat logo billboard
In the world of social media, photo messaging app Snapchat has been raising its profile with these bright yellow billboards featuring the brand's iconic ghost logo. This ad was spied along Sunset Plaza and similar billboards have been spied in other U.S. cities like San Francisco and New York.
TMobile Americas fastest 4GLTE network billboard
Meanwhile T-Mobile was back along the Sunset Strip in a big way with this fun and vibrant motorbike creative highlighting its fast network speed. 
Giant Galaxy Note 4 billboard
These past few weeks Samsung was also showing off it's new smartphone tech like the Galaxy Note 4, which was replaced by another giant-sized billboard for the sleek Galaxy S6 Edge.
Giant Samsung Galaxy S6 Edge billboard
Speaking of massive billboards, Apple continued to dominate the city skyline with its Shot on iPhone 6 outdoor ad campaign.
Giant Shot on iPhone 6 sunflowers billboard
Two of my personal favourites so far are these striking sunflower and black and white corridor creatives.
Shot on iphone 6 Hattan A billboard

Drinks billboards
Absolut Spark up your night billboard
In the world of alcoholic beverages Absolut Vodka was putting the spark into the skies with this billboard for its new limited edition illuminated bottle.
Don Julio Tequila have passion everything billboard
Meanwhile Don Julio was getting very passionate about tequila along the Sunset Strip.
Corona Extra Same beach New can billboard
And life was still a beach for Corona Extra, but this time the refreshing beer (which goes ever so well with lime) was back in a new handy can rather than a frosty bottle.
805 Firestone brewing beer biker billboard
And also in the world of brewing, Firestone Walker had this easy rider motorbike creative for its 805 ale.

Auto billboards
Audi A6 Brute Intelligence billboard
Meanwhile Audi refreshed its Sunset Strip ad location with this striking billboard for its sleek new Audi A6.

Household billboards
More dancing less dust Homejoy billboard
And often when it comes to advertising you just have to keep it simple, like with these witty Homejoy cleaning services billboards. If you can afford it, do you really want to spend your spare time dusting, scrubbing and cleaning when you could be doing something funner.

Business and financial billboards
What's the next big thing? billboard
This month the Sunset Strip had this cryptic 'What's the next big thing?' billboard which cleverly references Steve Jobs to help draw you in, but even though they must have spent a fortune on this ad, the Wayne E. Miller consulting website that it references isn't that sophisticated or well designed.
HR Block Your refund is calling billboard
And as April was tax month it was no surprise to see a few ads like this fun creative for H&R Block, although not everyone was lucky enough to get a refund this tax year.

Education billboards
Green favorite color Oregon University billboard
In the world of academia the University of Oregon was advertising to attract new students.

Adult billboards
Stop vegetable abuse Shop Hustler billboard
Once in a while a quirky billboard pops up in the skies of L.A., just like this hilarious 'Stop vegetable abuse' billboard for adult store, Hustler Hollywood.

Arts billboards
Bizarre life Taschen Gallery art exhibit billboard
And that wasn't the only odd billboard turning heads this month, as this special feet extension billboard for Taschen Gallery's new fetish art exhibit for Elmer Batters and Eric Stanton also stood out.
Raleigh Studios Photo Contemporary exhibit billboard
Plus the Raleigh Studios Hollywood had this striking billboard for its latest contemporary photo exhibition.

Travel and tourism billboards
Giant Scottsdale tourism bilboard
This was also a big month for travel, tourism, things to do and places to see billboards, like this giant-sized ad creative to help portray Scottsdale, Arizona in a fresh new light on the side of the Mondrian Hotel.
Dallas Big things happen here dog frisbee billboard
Scottsdale wasn't the only U.S. destination marketing itself to Los Angelenos this month, as Dallas was also trying to attract visitors in a 'big' way with this cute frisbee-catching dog creative.
Getty Villa original chiseled abs billboard
Another tourist attraction trying to change perceptions his month is The Getty Villa in Malibu, with this witty 'chiseled abs' billboard.
Renaissance Pleasure Faire billboard 2015
And it's that time of year when the Renaissance Pleasure Faire is back for lovers of Medieval Times.
Great Horror Campout 2015 billboard
Plus for horror fans and those who want an experiential fun time the Great Horror Campout is back to terrify participants.
Disrupting Vegas cliche Delano Hotel billboard
As always there were plenty of billboards advertising the hotels, hotties and nightlife to be found in Las Vegas, like the Delano Hotel and the ultra pool party at the MGM Grand.
Dada Life Wet Republic MGM Grand Las Vegas billboard
Air France was just one of the international airlines trying to tempt passersby with shopping trips to Paris and 1,000's of other destinations.
AirFrance Royal shopping Paris billboard
AirFrance Rendez-vous in Paris billboard
Plus U.S. domestic operator Virgin America was highlighting its inflight entertainment on its LAX to Dallas route.
Virgin America Less lone more star billboard
And from flying to getting around locally, if you're not using Uber than Lyft is the other ride app to get you from A to B.
Lyft Love traffic jams billboard
Although is it me or has this on-demand ride sharing service dropped its giant pink moustache on the front of its cars?

Health and fitness billboards
Equinox gym woman buzz haircut billboard
Luxury gym Equinox continued to advertise in the city streets with daring creatives, although Equinox no longer makes me do anything as I relinquished my membership after they kept hiking my annual fee year-on-year.
Trust Him Free HIV test billboard
And speaking of destroying trust, the AIDS Healthcare Foundation was asking passersby if they trusted their sexual partner this month and encouraging them to take a free HIV test if not.

As you can see there's been lots of interesting ads trying to catch your eye this month, let's hope May is just as fruitful.

Visit my Daily Billboard blog every day for all the latest and greatest outdoor ad creatives, and come back soon for more end-of-the-month roundups.

See you soon...

Wednesday, April 29, 2015

April's fab fashion, footwear and eyewear billboards in the skies of L.A...

L.A.'s skies have been bursting with new season fashion in April (even though I've been away for almost two weeks in the U.K.) and here's a selection of the stylish ads that caught my magpie eye this month.

Fashion billboards
Giant Oakley One Obsession skateboarding billboard
First up is this dramatic skateboarding creative from apparel brand Oakley on the side of the Andaz Hotel in West Hollywood, it's just one of Oakley's One Obsession billboards filling L.A.'s skyline in recent weeks, be sure to check out the other sporty ads in the outdoor campaign.
Lane Bryant Cacique lingerie Im no angel billboard Sunset Strip
Next up is another super-sized billboard and this is certainly a head turner for Cacique lingerie from Lane Bryant.
Lane Bryant Cacique lingerie billboard
The big difference with this voluptuous ad creative is that it celebrates normal body shapes and sizes for women, rather than the super-skinny ideal that is perpetuated by the fashion industry and media, and is no less sexy.
Net A Porter Spring 2015 Fashion that delivers billboard
Another staple of the fashion industry it seems are black and white creatives, and this month shopping website Net-a-Porter had this cool creative in the skies of Sunset Plaza.
Farfetch Unfollow billboard
Speaking of online retailers and Farfetch.com continued its 'unfollow' ad campaign in the L.A. skies for those women who like to dress differently and uniquely.
We are now Boohoo online fashion billboard
For those shopping on a budget, boohoo.com had all the latest looks and this billboard along trendy Melrose Avenue.
Calvin Klein Jeans Spring 2015 Kendall Jenner billboard
Meanwhile Calvin Klein Jeans was delivering a relaxed, sweats look this month in their usual ad location along the Sunset Strip featuring Kendall Jenner.
Gucci Eyewear Spring 2015 billboard
In the world of eyewear several of the designer fashion labels were trying to catch your eye and get you spending your well earned dollars on their latest looks, like Gucci with their ad creative for their round sunglasses frames.
Prada Eyewear Spring 2015 billboard
And close by along the busy Strip, Prada was bringing the drama with this spectacular eyewear ad creative.
In addition Italian fashion label Emporio Armani was employing the charms, and good looks, of superstar DJ Calvin Harris to help sell their sunglasses offering
Burberry Spring 2015 billboard
British fashion house Burberry had a real presence in the skies of Los Angeles this month to help promote their latest Spring/Summer looks and they employed veteran supermodel Naomi Campbell and bright young thing Jourdan Dunn to help get their message across.

If you're a fan of the fashion line, be sure to also check out these other Burberry billboards gracing L.A.'s sprawling streets these past few months.
Quincy Jones Buscemi luxury sneakers billboard
Buscemi luxury sneakers billboards Sunset Strip
Buscemi feather billboard
In the world of designer shoes the cousin of Boardwalk Empire's Steve Buscemi, Jon Buscemi, used music industry legend Quincy Jones to be the face of his luxury footwear along the Sunset Strip this month, with this billboard duo that stretched across both sides of the Sunset Strip for maximum standout.
Stuart Weitzman shoes Giselle Bundchen S15 billboard
Plus even though she's left the fashion catwalks behind, Brazilian supermodel Gisele Bundchen still brought the glamour and sex appeal to these stylish black and white billboards for Stuart Weitzman's designer shoes.
Shoeniverse Sportie LA sneakers billboard
And Sportie LA sneakers brought a whole new Shoeniverse to the city skyline this April.

Beauty and fragrance billboards
Giant Halle Berry Revlon Love is on billboard
In the world of beauty, Hollywood actress Halle Berry was back in the skies looking stunning for Revlon cosmetics Love is on outdoor ad campaign. Be sure to click through to also check out her previous super-sized billboard and the one featuring the lovely Emma Stone earlier this year too.
Natalie Portman Miss Dior Blooming Bouquet fragrance billboard
And finally, Natalie Portman was another celebrity actress returning to the skyline as the face of Miss Dior and their Blooming Bouquet luxury fragrance this month.

As you can see it's been crowded in the world of out-of-home fashion advertising this month and these ads have also been competing against the latest movie billboards and TV billboards.

Stay tuned for even more lifestyle billboards demanding your attention (and cash) this month...

Tuesday, April 28, 2015

TV billboards turning heads in the skies of L.A. in April 2015...

This month there were a whole host of returning, specials and rookie TV shows trying to get your attention in the skies of L.A. Here's a selection of the cool TV billboards that caught my eye in April 2015.

TV billboards
Salem season 2 crow special installation billboard
The returning Salem witch trials drama had not one but two great creatives for its supernatural second season, including this cool fake crow lined billboard. If you're a fan of the show, be sure to also check out this other season two billboard for Salem.
A.D. The Bible Continues 3D billboard
NBC is always one to follow TV trends, so after the success of many Biblical and religious dramas and movies, their new offering is A.D. The Bible Continues, a mini-series chronicling the events after the death of Jesus. They may not be very original with their programming, but at least they had this cool 3D billboard to promote the new series.
Happyish series premiere billboard
Speaking of cool billboards and I loved this eye-catching atomic mushroom cloud special extension for Steve Coogan's new Showtime comedy drama, Happyish, about a middle-aged man with a family and successful career struggling to feel 100% fulfilled with his life.
Fifty Shades of Great Derek Special parody billboard
For the latest special episode of the Ricky Gervais comedy Derek, there was this fun parody of the Fifty Shades of Grey movie advertising campaign, Fifty Shades of Great, indeed.
Cucumber and Banana series premiere billboard
Another fun ad standing out this month was this creative for the new companion series, Cucumber & Banana, the two interconnected dramas chronicle modern day gay life in Manchester from older and younger perspectives.
Justin Bieber Comedy Central Roast billboard
Meanwhile, love him or hate him, this month Justin Bieber was getting roasting by friends and complete celebrity strangers alike over on Comedy Central, just like the billboard suggests, he had a target on his back.
China IL season 3 billboard
The animated series China, IL was back for a third series on Adult Swim and what better way to herald its return than riding atop a unicorn to draw attention.
Amy is Coming centaur teaser billboard
Speaking of mythical horse creatures, it looks like Amy Schumer was on her way back for the third season of her Comedy Central show with this fantastical centaur archer billboard.
Orphan Black season 3 billboard
And also in the realm of fantasy and sci-fi, the Clone Club was back for its third season as Tatiana Maslany returns to play her many cloned characters in Orphan Black.
Bloodline series premiere billboard
Netflix keeps pumping out new scripted dramas with some great accompanying ad campaigns, like these billboards for its new family thriller Bloodline.
The Last Ship season 2 teaser billboard
And speaking of boats, The Last Ship is heading back to TV screens in June and had this cool 'R U immune 2?' teaser billboard for the futuristic pandemic virus series.
Wayward Pines series premiere billboard
After years of flops on the big screen, M. Night Shyamalan is trying his hand at a TV series with Matt Dillon in a leading role, adapting Blake Crouch's novels in Wayward Pines.
Turn Washington's Spies season 2 billboard
American Revolutionary drama Turn is back for its sophomore season, this time with a clarifying subtitle, 'Washington's Spies', to help explain what the historical spy drama is all about.
Penny Dreadful season 2 billboard
Also back for a wicked second season is the supernatural gothic horror Penny Dreadful, packed with the usual monsters, witches and mayhem.
Sinatra All or Nothing at All HBO billboard
In the world of documentaries, this month saw the iconic entertainer Frank Sinatra return to the skies of L.A. for a two-part docu-series over the Easter weekend on HBO.
Hollywood Hillbillies season 2 billboard
Plus in the world of reality TV those Hollywood Hillbillies were back for a second season and 'gettin' hitched' on Reelz.
Giant Nick Jonas Kids Choice Awards 2015 billboard
And finally a giant billboard left-over from the end of March was this super-sized Nick Jonas billboard towering over the Sunset Strip for Nickelodeon's Kids' Choice Awards.

As you can see there were lots of clever ads, with many different creative approaches, trying to catch your eye in April and this is amongst all the other outdoor ads for movies, fashion and lifestyle brands.

Be sure to check out this month's movie billboard roundup, and stay tuned in the days to come for more eclectic ads filling the City of Angels sprawling skyline...

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