This month there's been a real eclectic mix of billboards filling L.A.'s skyline, although the lack of fashion ads doesn't warrant its own roundup, so enjoy this collection of health, fashion, drinks and other lifestyle billboards turning heads at the start of 2016.
As well as getting your body in tip top shape, the New Year is always a time to think about getting your annual health check, so it's no surprise this Oscar healthcare insurance ad campaign has popped up all around L.A.
Burberry was back in the skies with new looks and letting everyone know their brand style is made in Britain.
This month Sunset Strip's newest billboard hoarding was host to its first ad for the new Minibar alcohol delivery service to your door.
As you can see the skyline of L.A. has been host to a variety of products and services this month, all vying for your attention as you start another year.
Stick around in the days to come for more snapshots of the skies of Los Angeles, including TV, film and music billboard roundups.
In the meantime I'll keep my eyes to the skies for all the latest visions in vinyl...