This February it's been exciting times in the skies of L.A., with a healthy mix of different ad creatives and lifestyle categories vying for our attention alongside all the TV, movie, music and new season fashion billboards. Here's a fab collection of food, drinks, travel, technology, arts, fitness and more lifestyle outdoor ads that caught my eye this past month.
billboards for its Kale Blazer offering this month, which included highly topical awards season and political election themes to make them more relevant and make kale seem more fun, than just a worthy leafy veggie.
Virgin America A Radical Departure billboards from recent times. It's nice to see an airline having fun with its advertising, as these days when you fly it's all about safety and security rather than comfort and in-flight service.
Not to be left out, 24 Fitness was also encouraging you to 'spiff up your bumper' this month with billboards like this one. I recently joined their West Hollywood location and I have to say they need to work on cleanliness before they spend money on advertising, getting chewing gum on my iPhone from their spin bikes was not what I expect from a well kept gym.
In the past, Solar America has also used Uncle Sam to promote its solar panels.
Shot on iPhone 6s ad campaign featured faces and self portraits of the smartphone users and their muses.
If you like this 'Riding is the new driving' approach, be sure to also take a look Lyft's previous Driving you Happy billboards.
As you can see it's been rather busy in the skies of L.A. this month and I can only imagine that as we enter Spring it'll become even busier in the city skyline.
Take a look at the lifestyle billboard ads filling last year's skies and stay tuned in the days to come for roundups of the new season TV shows, film and music billboards also competing for your eyeballs this month.
Don't be a stranger...