These days it's becoming harder and harder to keep up with all the TV shows filling our screens and the skies of L.A. That means that studios are also having to make more effort to grab your attention with cool ad creatives and eye-catching gimmicks. Here's a collection of all the new series and returning favourites gracing the city skyline in March 2016.
Speaking of cool gimmicks, and the second season of Outlander had these ornate wrap-around picture frame cut-out extensions to help catch your eye to the 'Frasers' new Parisian adventures.
If you're a fan of Starz adaptation of Diana Gabaldon's time-travel novels, be sure to check out these giant-sized billboards for Outlander too.
Meanwhile, WGN America's new series Underground isn't about a woman being held in bunker by a psycho killer, but a historical drama about the Underground Railroad helping black slaves escape from plantation farms in the South in the U.S. in 1857.
ad campaign for Of Kings and Prophets was quite bold and striking around the streets of L.A.
This month Netflix was also bringing us a slice of British humour with a standup special from Jimmy Carr, appropriately called Funny Business.
YouTube Red movie and TV billboards at my Daily Billboard Blog.
I hope you can appreciate just how many new shows are popping up and demanding our attention these days, it's almost overwhelming. Who has the time to watch this much content? It'll be interesting to see if television sees an implosion in the future, or whether even more content providers will come along to try and capture your precious TV viewing time.
If you like all these outdoor ads, be sure to also check out what TV show billboards were filling the skies of L.A. last Spring.
The longer I spend in this business called 'billboard land', okay maybe that's just what I call it, the crazier it seems.
Who knows what surprises next month will bring...