This month the skies have been crammed with a real eclectic mix of lifestyle billboards doing their best to grab passerby attention, and I'd say they've been doing a great job of it. Check out this collection of drinks, food, travel, tourist attraction, property lettings and more lifestyle brand outdoor ads filling L.A.'s sprawling skyline this July 2016.
Most Interesting Man in the World ad campaign.
Frankly this looks like every other generic beer brand ad, so hopefully this is just a place holder to cleanse the palate before they launch something more interesting.
Hubert's Lemonade billboards.
I especially like that one of their ads featured a same-sex couple embarking on their first two bedroom apartment together.
As you can see there was a real mix of interesting and engaging ad creatives vying for attention this month, and that's not even counting all the TV, movie, music and fashion billboards also gracing the Summer skyline.
Come back soon for another snapshot of this month's outdoor advertising on Los Anegeles...