This past month L.A.'s skies have exploded with billboards for new films and documentaries (on the big screen and via streaming services), plus there's also been a smattering of new music outdoor ads and as always at this time of year some video game billboards have graced the skyline in the run-up to the gift-giving holiday season.
It's refreshing that Marvel Studios is breaking new ground again with a relatively unknown character to mainstream audiences, like they did with Ant-Man and Guardians of the Galaxy, and exploring another magical facet of the cinematic comic book universe.
And speaking of magic, billboards are starting appear in the skies for the new Harry Potter prequel spinoff, Fantastic Beasts and Where to Find Them (although I can't help but feel Warner Bros. Studios increased the planned three wizarding films to five movies to further milk fans wallets and help increase Time Warner's sale value to AT&T).
And the trick or treating isn't even out of the way yet and some people are already moving on to Christmas (some shopping centres have already started erecting their festive trees and Santa Houses), like this new festive sweater-themed movie billboard for the family comedy, Almost Christmas.
Plus this month YouTube Red was also bringing Dan and Phil's The Amazing Tour is not on Fire stage show to life along the Sunset Strip in a big way.
And over on Lifetime, Michel'le was telling her side of the Straight Outta Compton story, about her marriages and domestic abuse with Surviving Compton, which used similar imagery to the blockbuster biopic about the infamous rapper group NWA.
And speaking of concerts and the U.K.'s long-running pop group, Pet Shop Boys, were back for their Super Tour.
Be sure to check out what cool film and music billboards could be seen this time last year, plus come back in the days to come for more outdoor advertising snapshots from the streets and skies of Los Angeles this October...