Saturday, January 28, 2017

New Year fashion, drinks and lifestyle billboards filling L.A.'s January 2017 skies...

The New Year is always a fairly quiet time for fashion in L.A.'s skies, so here's a collection of the latest clothing, beauty, drinks and other lifestyle billboards gracing the streets and skyline this January 2017.

Fashion and beauty billboards
Hailey Baldwin Guess motorbike Spring 2017 billboard
First up is this black and white motorbike ad creative for Guess Jeans along the Sunset Strip featuring Hailey Baldwin.
Alexa Chung AG Jeans Spring 2017 billboard
Alexa Chung is also back in denim as the face of AG Jeans for their latest Spring 2017 offering.
Tom Ford Eyewear Spring 2017 billboard
Next up are luxury fashion brands like Tom Ford and Prada showing off their latest eyewear and sunglasses.
Prada Eyewear Spring 2017 billboard
And from the looks of these stylish ad creatives it seems like feathers and fur are all the rage this New Year season.
Naked Princess Spring 2017 billboard
Naked Princess was back with a fresh new ad showing off their looks for the boudoir, and it's been a bit chilly of late this January so this billboard seems much more appropriate than the usual skimpy lingerie.
MeUndies Get your heart on billboard
Meanwhile online underwear supplier MeUndies is getting ready for the gift-giving Valentine's Day with its heart-themed billboards.
Kylie Jenner Lip kit makeup billboard
In the world of beauty, reality TV star and model Kylie Jenner was showing off her makeup collection for lips with these ad creatives which seem to be a twisted take on the Rocky Horror Picture Show.
Kylie Jenner Lips billboard
And this cool sculpting ad was taking advantage of everyone's desire to lose that extra holiday season weight, with this sexy male model billboard (who certainly doesn't need a diet or to freeze any fat) in the skies of West Hollywood.
Coolsculpting Freeze fat male model billboard

Health and fitness billboards
Youre fucking worth it Prep billboard
Meanwhile in the world of sexual health, the Los Angeles LGBT Center was encouraging people to have sex without fear with these fun billboards, by using PrEP drugs to help prevent the transmission of HIV.
Fuckk without fear Prep HIV billboard
Obviously you still need to use condoms to help prevent catching other STDs like gonorrhea, chlamydia and syphilis to name but a few.
Commit to Something Equinox virtual reality billboard
If you're not freezing away the fat this New Year, then you're probably at the gym trying to sweat off all those excess pounds and get back in shape for the upcoming pool party season in L.A. (that is if you ever stopped going over the Christmas period).
Commit to Something Equinox harp billboard
If you like these contemporary 'Commit to Something' ad creatives, be sure to also check out these similar Equinox gym billboards from last year to inspire you too.

Food and drinks billboards
Ciroc Mango Vodka billboard
Even if you're having a 'dry' start to the New Year, there were still a few alcohol billboards trying to be noticed, like this vibrant orange ad creative for Cîroc Vodka's new mango flavour.
Peroni Beer 2017 billboard
Plus Peroni was back in the city skyline and this year it has added a tall glass of chilled beer to go with its signature bottle.
Rosé Babe Free range Grass fed billboard
And Rosé Babe was having fun with this tongue-in-cheek ad along the Sunset Strip for its bubbles-in-a-can drink.
Red Bull miles doesnt take miracle billboard
Energy drink Red Bull was back in the January skies with special extension cut-out billboards to catch your eye and help keep you motivated at the start of the year, just in case you start flagging.
Tabanero hot sauce billboard
In in the world of condiments, Tabañero Hot Sauce was bringing some heat to spice up your life in 2017.

Travel and tourism billboards
inspired by desert scene Andaz Scottsdale billboard
If the rain and chilly weather was getting you down this month, then Scottsdale's Andaz Resort and Spa was trying to tempt Los Angelenos to get away to warmer parts and indulge yourself.
Disneyland Electrical Parade coming home billboard
Plus if you were looking for things to do with your time, Disneyland was trying to entice theme park fans with the return of its Main Street Electrical Parade.
Disneyland Main Street Electrical Parade 2017 billboard
This fun outdoor ad campaign featuring illuminated floats next to iconic L.A. landmarks is really inspired.

Technology billboards
Giant Snapchat Spectacles billboard Hollywood
In the world of technology, Snapchat was showing off its spectacles in a big way with this wallscape high above Hollywood & Vine at the start of the year.
Google Pixel phone game changer billboard
Plus Google was trying to convince passersby that its Pixel smartphone was a real game-changer with this billboard.

Cause-related billboards
Yes on S billboard
Meanwhile this month the 'Yes on S' campaign was trying to preserve L.A. from over-development by all those developers who voted for Trump and who are trying to destroy neighborhoods in the name of greed.

As you can see there's been a real assortment of outdoor advertising filling L.A.'s skyline this January, and you can also compare these ads with last year's fashion and lifestyle billboards, plus stick around for all the TV show billboards turning heads at the start of 2017 in the days to come.

Watch this space... 

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