Saturday, April 29, 2017

Fashion, beauty and fragrance billboards gracing L.A.'s April 2017 skyline...

This April even though the skies have been unpredictable and cloudy most days, fashion advertisers seem to be embracing springtime with new season billboards filling L.A.'s sprawling city skyline, with the majority of the ads gracing the busy Sunset Strip. Here's a collection of the stylish eyewear, timepiece, clothing, underwear, footwear, beauty and fragrance billboards turning heads these past few weeks.

Fashion billboards
Gucci Spring 2017 eyewear billboard
First up is this glamorous Gucci billboard showing off the Italian fashion house's new designer sunglasses, the essential accessory for Los Angelenos.
Jude Law Prada Eyewear Spring 2017 billboard
Not to be outdone, Prada recruited British actor Jude Law to be the face of their new eyewear looks with this stylish black and white ad creative.
Giant Net A Porter S17 fashion billboard Sunset Strip
Online fashion retailer Net-A-Porter was back in the skies for spring and making a big impression along the Sunset Strip on the side of the Mondrian Hotel.
Sam Edelman Spring 2017 billboard
Meanwhile Sam Edelman was debuting a bold brand refresh, featuring model Jenna Kelly, with not a designer shoe in sight.
Keep it lite Native Shoes Spring 2017 billboard
And speaking of footwear, Native Shoes was lightening the mood, and feet everywhere, with this fun ad creative.
J Crew Our clothes style S17 billboard
Meanwhile J. Crew was showing off their new spring looks, but the message is how you wear it is up to your own personal style.
Isabel Marant Spring 2017 fashion billboard
French fashion label Isabel Marant was a new addition to the Sunset Strip with this joyful ad this April.
Saint Laurent spring 2017 sunglasses billboard
Saint Laurent refreshed their regular Sunset Strip ad site to showcase some sunglasses for the sunny weather.
Guess Spring 2017 fashion billboard
And Guess was showing of some desert styles with the help of model Bregje Heinen just in time for Coachella and music festival season.
Buffalo Jeans Spring 2017 billboard
Bregje Heinen was also modeling for Buffalo by David Bitton denim wear, although sticky speaking she wasn't wearing much of the clothes.
Paige Spring 2017 fashion billboard
Plus Rosie Huntington-Whiteley was almost baring all to show off Paige's latest denim jeans.
Hale Bob Spring 2017 fashion billboard
Meanwhile Hale Bob were back with more springtime prints for lounging around the pool, sipping cocktails on a rooftop, or on some luxury yacht.
Fenty Puma Rihanna Spring 2017 billboard
Rihanna was back with another sporty streetwear collaboration for spring with her Fenty line for Puma.
Fila Spring 2017 billboard
Plus Fila was also showing off their youthful sporty looks around L.A.'s streets with billboards like this.
David Yurman Spring 2017 jewelry billboard
In the world of jewelry, luxury designer David Yurman was back in the skies just in time for the Mother's Day at the end of April.
Shinola Detroit watch billboard Sunset Strip
Plus Shinola Detroit was showing off their watches in a big way with this giant-sized billboard on the side of West Hollywood's Andaz Hotel.
TAG Heuer Connected watch billboard
And TAG Heuer was shining a spotlight on its customisable Modular 45 smartwatch with this sleek ad creative.
Burton raincoats Spring 2017 billboard
Burton was also very cleverly showing off its outdoor raincoats because we've had more rain than expected this year already, ending California's drought, but there still be more downpours in the forecast.
MeUndies Eddie Huang billboard
Online underwear seller MeUndies was having fun with its advertising this month, choosing to unconventionally collaborate with restauranteur, chef and foodie personality Eddie Huang.
Giant Calvin Klein Underwear Trevante Rhodes billboard
Whilst if you like your male underwear models to have more of a six-pack, Trevante Rhodes, the actor who plays the older 'Chiron', or 'Black', in the Oscar-winning Best Picture Moonlight, was happy to oblige in super-sized style for Calvin Klein.
Kylie Jenner Shop billboard
And Kylie Jenner was stripping down to her camouflage underwear to promote her limited edition merchandise at her online shop.

Beauty and fragrance billboards
Marc Jacobs Beauty Kaia Gerber billboard
Kaia Gerber was the fresh face of Marc Jacobs Beauty this April with this vibrant billboard atop his flagship Melrose Avenue store.
Mr Burberry S17 fragrance billboard
And actor Josh Whitehouse was back as the face of the Mr. Burberry fragrance with this nighttime ad creative.

Be sure to compare this April's outdoor ads with what last year's fashion billboards had to offer, plus stick around in the coming days for all the new TV show billboards trying to grab passersby attention in L.A.'s crowded skies.

Stay tuned...

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