Saturday, July 1, 2017

An onslaught of Emmy consideration billboards filling L.A.'s June 2017 skyline...

OMG my brain almost exploded with the volume of Emmy consideration billboards filling L.A.'s sprawling skyline this June. I love this time of year from about mid-May through June as studios, networks, channels and streaming platforms all compete to be seen and garner votes for Emmy Award nominations for the past twelve months television shows which aired from June 1, 2016 to May 31, 2017. Over the years I've lived in L.A. I've become more attuned to the out-of-home campaigning and have also become obsessed with capturing as many examples of the billboards as I can.

Emmy consideration billboards
Legion season 1 Emmy FYC billboard
First up is this psychedelic offering for FX's Legion X-Men universe TV series, which adapts the show's series launch billboard for its Emmy campaign.
Mick season 1 Emmy FYC billboard
Next the debut season of Katilin Olson's Fox TV sitcom, The Mick, had this fun ad creative along the Sunset Strip.
Empire season 3 Emmy FYC billboard
Further along the road Fox was also showing its support for its ratings winner, the Hip-Hop music drama Empire, now in its third season.
Leftovers season 3 Emmy FYC Masterpiece billboard
HBO always has a huge presence in the city skyline for its quality programming of original series, comedy specials and telefilms, although this year the campaigns seemed to kick off later and seemed rushed at times, with billboards rotating ad locations at some speed.

The premium cable channel mostly used amended season key art for the shows billboards with evocative quotes taken from media sources, like with this 'Masterpiece' example for the third and final season of The Leftovers.
The Night Of Mesmerizing Emmy FYC billboard
Meanwhile the limited series thriller The Night Of had an original Emmy FYC ad creative featuring its 'Mesmerizing' stars Riz Ahmed and John Turturro.
Veep season 6 Hysterical Emmy billboard
The sixth season of political comedy Veep updated its flag-waving spoof of the U.S. Marine Corps War Memorial to fill the skies with this 'Hysterical' special extension cut-out billboard.
Girls season 6 Emmy FYC billboard
Plus HBO's Girls came to an end with its sixth season this year, so can the drama take home an Emmy for the 'Groundbreaking' series?

If you like these examples, make sure you also check out more of HBO's cohesive 2017 Emmy consideration billboard campaign from this May and June.
Stranger Things For your consideration neon Emmy billboard
Streaming platform Netflix may not have had a cohesive outdoor ad campaign for its many shows and specials, but what it lacked in uniformity, it certainly made up for in spectacle.

In addition to standard billboards for its 80s sci-fi horror homage, Stranger Things, it also had this fantastic neon sign installation along the busy Sunset Strip above the infamous Whisky A Go-Go club  to capture TV Academy voters imaginations.
The OA season 1 Emmy FYC billboard
Speaking of science fiction, I also glimpsed this Emmy FYC billboard for Netflix's The OA series featuring Brit Marling.
Black Mirror season 3 Emmy billboard
The third season of British anthology series Black Mirror, which explores the dark side of technology in our lives, cleverly also wanted passersby to be aware they'd know if they considered the show or not.
Grace Frankie season 3 Emmy billboard
Meanwhile Netflix's septuagenarian sitcom with Jane Fonda and Lily Tomlin, Grace and Frankie, further embraced its vibrator-themed season three key art with this witty 'For your considerrrrrrrraton' billboard.
One Day at a Time season 1 Emmy FYC billboard
Plus the TV remake of the One Day at a Time sitcom reinvented with a Cuban-American family, starring Justina Machado and Rita Moreno,  also received some Emmy support in the city skyline.
BoJack Horseman season 3 Emmy FYC billboard
Animated comedy BoJack Horseman was also flying high with this funny FYC billboard for the show's third season.
Tracy Morgan Staying Alive 2017 Emmy FYC billboard
And the subscription streaming service was also supporting its stand-up comedy offering, including Tracy Morgan's Staying Alive special.
Orange is New Black season 4 Emmy FYC billboard
Plus Orange is the New Black was heralding its fourth season of the women's prison dreamed as the best yet (with a helpful quote from Time magazine).
Handmaids Tale 2017 Emmy FYC billboard
Hulu was another streaming platform with a big presence in the skies of late with its Emmy FYC billboards for shows like the dystopian nightmare, The Handmaid's Tale, be sure to check them all out (including Harlots, Chance, The Path, Casual and Shut Eye).
Catastrophe 2017 Be real Emmy FYC billboard
Plus Amazon also had a lot of outdoor Emmy ad support for its comedies and dramas, including for the third season British comedy Catastrophe.
Man in the High Castle 2017 Emmy billboard
And for the sophomore season of its alternative Earth drama, The Man in the High Castle.

Be sure to check out all the billboards asking you to Consider an Amazon Original in the city skies these past few weeks, like I Love Dick, Transparent, Goliath, Fleabag and Sneaky Pete.
Underground season 2 Emmy FYC billboard
WGN America announced that it was canceling its scripted drama Underground just after I spotted these FYC billboards for the show's sophomore season, so let's see if that affects its Emmy nomination chances.
Pierce Brosnan The Son Emmy FYC billboard
Another U.S. historical drama hoping to garner some Emmy nominations this season was AMC's The Son starring Pierce Brosnan.
Leah Remini Scientology Aftermath Emmy billboard
A&E was shining a spotlight on Leah Remini and her Scientology and the Aftermath documentary series in which she exposed the dark secrets and hypocrisy of the celebrity religious cult.
UnREAL season 2 Emmy FYC billboard
Meanwhile Lifetime was asking passersby to consider the second season of its behind-the-scenes dating competition drama, UnREAL.
Six 2017 Emmy consideration billboard
And the History channel was hoping that voters would consider nominating the debut season of its special armed forces drama, Six.
Brockmire 2017 Emmy FYC billboard
Hank Azaria was poking fun at O.J. Simpson in this witty Emmy consideration billboard for his new IFC sportscasting comedy Brockmire.
Search Party season 1 Emmy billboard
And TBS was hopeful that the inaugural season of its comedy Search Party would garner some Emmy nominations with the help of this quote-filled ad creative.
FYC Full Frontal Samantha Bee 2017 Emmy billboard
Samantha Bee has been doing a stellar job on her late-night satirical talk show Full Frontal this past year covering the U.S. presidential election and our new Idiot-in-Chief, so it's no wonder TBS has filled the skies with Emmy consideration billboards for the clever, funny lady.
Trevor Noah 2017 Emmy FYC billboard
Trevor Noah is also another late-night observer who's also been questioning and laughing at the current administration on The Daily Show, so he was also looking for your Emmy consideration.
Drunk History Uncle Sam Emmy FYC billboard
Plus Comedy Central was also showing a little support for the fourth season of Drunk History with this tipsy Uncle Sam ad creative.
Mr Robot season 2 Emmy FYC billboard
Hacker drama Mr. Robot was still hoping that it was flavour of the months with voters for its sophomore season.
Good Place 2017 Emmy FYC billboard
Meanwhile Universal Television and NBC were uniting their shows with this Consider Moments of Emmy ad campaign, including for their new heavenly sitcom, The Good Place.
Hairspray Live 2017 Emmy FYC billboard
NBC's latest live musical spectacular, Hairspray Live!, was also making a song and dance in the skies to garner votes this June.
This Is Us 2017 Emmy FYC billboard
And NBC's new tearjerking time-spanning drama This Is Us was also highlighting its generational cast of characters this month.
Giant Tonight Show Jimmy Fallon 2017 Emmy billboard
His ratings may be foundering after his disastrous Donald Trump interview, but NBC was still giving some giant-sized Emmy support for The Tonight Show with Jimmy Fallon along West Hollywood's Sunset Strip.
James Corden 2017 Emmy FYC billboard
Plus CBS wanted you to consider James Corden for The Late Late Show and his viral sensations Carpool Karaoke and Crosswalk Theatre with this vibrant orange billboard.
Watch What Happens Live Emmy fyc billboard
And not to be left out, Bravo was also shining an Emmy spotlight on Andy Cohen and his popular Watch What Happens Live talk show.
American Gods season 1 Emmy FYC billboards
Premium cable channel Starz had a duo of billboards along West Hollywood's heavily trafficked Sunset Strip for its new critically-acclaimed adaptation of Neil Gaiman's American Gods.
Portlandia woman is trophy to you billboard
Plus I also spied this quirky and politically timely billboard for the seventh season of the sketch show Portlandia, which I believe is meant to be a fun Emmy consideration ad.
Gigi Gorgeous This is Everything Emmy billboard
And finally, even online channel YouTube Red was jumping on the Emmy awards bandwagon for its documentary about transgender web star Gigi Gorgeous, This is Everything.

As you can see, there's been a lot of money spent on outdoor advertising for Emmy campaigning  recently.

Make sure you also check out all the Emmy consideration billboards that graced L.A.'s skies in June 2016 and take a look at my Daily Billboard Blog for even more 2017 Emmy consideration billboards.

And let's wait and see which of these outdoor ads pay off when the nominations are announced on July 13, 2017...

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