Saturday, September 29, 2012

September's fragrance, fashion and lifestyle billboards around L.A...

Even though there has been an abundance of new TV shows filling L.A.'s skyline this month, there's still been plenty of room left for stylish advertising from luxury brands and high street stores alike, plus drinks and travel companies. Here's a round-up of the best of what September had to offer.

Fragrance billboards
Blake Lively Gucci Premiere fragrance billboard
Designer brands went head-to-head this month and rolled out the big guns in the form of Hollywood stars to endorse their new scents. For Gucci Premiere Blake Lively provided some timeless Hollywood glamour, with what looks like Tinseltown shimmering through the window in the background.
Alexander Skarsgard Calvin Klein Encounter fragrance billboard
Meanwhile literally across the street, True Blood's Alexander Skarsgard put away the vampire teeth to look all rugged for Calvin Klein's new Encounter men's fragrance.
Bleu de Chanel fragrance billboard
And French actor Gaspard Ulliel returned once more to the skies of Sunset Plaza as the face of Bleu de Chanel fragrance.
Burberry Body fragrance billboard
Also reappearing this month is this revealing billboard for Burberry Body perfume featuring Transformers 3 star and model Rosie Huntington-Whiteley.

For more great celebrity fragrance billboards past and present, be sure to also take a look at my Daily Billboard blog.

Fashion and beauty billboards
Giant Very Perry Ellis billboard
This month one of my favourite fashion ads gracing Sunset Boulevard was this super-sized billboard for Perry Ellis with its quirky over-sized bow tie really catching your eye.
2Xist Athletic mens underwear billboard
It's also important to have eye candy with a few less clothes on too, like this buff specimen for 2(X)ist's Athletic underwear range.
Amazon fashion Smart is beautiful billboard
Interestingly this month also saw the arrival of fashion ads for, which I think is due to the online retailer folding former standalone fashion site,, into its fashion offering.
Amazon fashion Smart is beautiful billboard
You have to wonder how long Amazon's other fashion website,, will last as a separate entity now.
Tom Ford Woman FW 2012 billboard
Tom Ford for Women once again added a striking dash of red to the Sunset Strip this month.
Prada FW 2012 eyewear billboard
And Prada continued its Fall/Winter campaign with this stylish new Prada Eyewear billboard.
Diane Von Furstenberg FW 2012 billboard
It's the first time I've seen Diane Von Furstenberg take to the skies of L.A., and this interesting handbag ad is like an optical illusion resembling a pair of lips (in my mind anyway).
Gap guitar billboard
Gap continues to 'Be Bright' with their Modern Icons ad campaign and this arresting guitar billboard featuring singer/songwriter Kaki King.
Joes Jeans Melrose Place store billboard
And Joe's Jeans modifies its recent Vintage Reserve ad to better highlight its Melrose Place store.
Hale Bob sun lounger billboard
Hale Bob changes creatives and proves there's still lots of time for lounging in the sun in L.A.
Hudson Jeans Georgia May Jagger billboard
Meanwhile Georgia May Jagger, the youngest daughter of Jerry Hall and Mick Jagger, looks twice as stylish for Hudson Jeans.
Stuart Weitzman boots billboard FW 2012
This month model Natalia Vodianova strikes a pose in some kinky boots for Stuart Weitzman along the Sunset Strip.
Aldo Shoes bathtub billboard
And Aldo Shoes had this wonderfully quirky bathtub billboard, which would stand out even more if the vinyl had been installed correctly and wasn't sagging so much on the left-hand side.
Giant UGG for Men billboard Hollywood
UGG Australia continued to advertise their offering for men with this giant billboard at Hollywood's busy Sunset & Vine.
Ippolita jewelry billboard FW 2012
And in the skies above Sunset Plaza luxury jewelry brands Ippolita and David Yurman battled it out for fashion accessory supremacy.
David Yurman jewelry horse billboard
Another beauty ad that caught my eye this month was this luscious creative for the Napoleon Perdis Makeup Academy, which really stands out from afar with those hot pink lips.
Napoleon Perdis Makeup Academy lips billboard

Drinks billboards
Giant Tsingtao beer party billboard
Meanwhile the Chinese invasion continues, as not only are they importing consumer electronics and cars these days, but also Tsingtao beer.
Tsingtao Chinese beer billboard
But the question remains, can the Chinese take on the Dutch and their Heineken and the Belgians with their Stella Artois imported beer. Here's the latest clever ad from Stella Artois making an impression along Sunset Strip.
Stella Artois largest microbrewery billboard
For a bit more daring beer you obviously have to taste Pacifico beer and then you'll be able to surf and dive with the best of them.
Pacifico Beer billboards
This billboard for Espolon Tequila made me smile this month with its Western feel with a nice contemporary twist to it.
Espolon Tequila Tonight we ride billboard
Stoli continued their irreverent new ad campaign with this disco ball duo of billboards on the side of the W Hotel in Hollywood. Be sure to check out the other quirky Stoli Vodka billboards from around L.A., New York and San Francisco in recent months.
Stoli Vodka glitterball billboards Hollywood
And Svedka's cheeky fembot was back to entice you to sample the best vodka of 2033.
Svedka Vodka billboard Hollywood
Those zingy colours truly do pop on these new neon ads.
Svedka Vodka billboard Sunset Strip
And finally for drinks, here's a soft beverage billboard for Coca-Cola's sponsorship of the 2012 London Olympics (although I still think it's questionable to have a calorific and unhealthy soda associated with such high-profile sports event, no matter how much I like the taste).
Coke Olympic swimmer billboard

Technology billboards
Verizon Share Everything billboard
This month Verizon encourages their customers to 'share everything' no matter how many devices you may have in your household.
Giant Samsung Galaxy SIII billboard Sunset Strip
Plus Samsung continues to push its Galaxy SIII smartphone in a big way to challenge Apple's iPhone.
Sonos billboard
And Sonos adds another lighthearted, yet not as arresting, ad after their recent Deadmau5 billboard creative.
Travel billboards
Virgin America Fly music billboard
Virgin America returned to the skies this month with another fun campaign highlighting their inflight technology and entertainment systems.
Virgin America Fly WiFi billboard
If you're a fan of the airline, be sure to check out their previous Virgin America Breath of fresh airline billboards.
Tahiti travel billboard
And what better way to end this round-up than with the perfect beach billboard to inspire you for the weekend, courtesy of Tahiti tourist board. Just 8 hours from L.A. you say?

Be sure to come back next month for another collection of the best fashion and lifestyle billboards around the City of Angels, and in the meantime be sure to follow Daily Billboard
every day for the latest looks and eye-catching ad creatives...

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