Wednesday, March 27, 2013

Fab fashion and lifestyle billboards around L.A. in March...

Wow, what a busy month it's been for billboards. It feels like every advertiser is waking up for Spring and the skies are bursting with colour, especially in the fashion and lifestyle arena. Here are the best of what L.A. had to offer in March, veritable visions in vinyl.

Fashion and beauty billboards
Nicki Minaj Mac Cosmetics Viva Glam billboard
Never one to shy away from colour, Nicki Minaj looks wonderfully vibrant in her swimming pool for Mac Viva Glam billboard (although looking at this creative you wonder why they ever replaced RuPaul as spokesperson for Mac Cosmetics).
Banana Republic Spring 2013 billboard
Meanwhile this new Banana Republic creative is a vision in green and really does breath new life into Spring.
Marc Jacob Spring 2013 stripes billboard
On the other end of the spectrum, this edgy black and white striped billboard for Marc Jacobs is wonderfully fashion forward.
Guess Spring 2013 beach billboard
Guess is another fashion brand that wants to get you excited for warmer weather and sunnier climes with its latest beach billboard.
Tommy Hilfiger nautical Spring 2013 billboard
And Tommy Hilfiger has gone all nautical this month after launching its new Robertson Boulevard store with its Hilfigers Hollywood Sign ad campaign.
Giant Forever 21 Coachella capsule collection billboard
Forever 21 made a spectacle of itself with this super-sized billboard along Sunset Strip for the fashion brand's capsule collection for the Coachella Festival.
Burberry Romeo Beckham trenchcoat billboard
Young Romeo Beckham continued to bring his cheeky charm to the skies of Sunset Plaza, looking striking against this red background in Burberry's signature trenchcoat.
Matthew Terry Calvin Klein Concept underwear billboard
Whilst Matthew Terry brought the muscle in this hot underwear billboard for Calvin Klein concept. If you like this ad, you should also check out the ripped male model washed up on the rocks for Calvin Klein Jeans last year.
Prada Spring 2013 billboard
High fashion label Prada changed from its eyewear ad to this latest Spring collection billboard, which almost resembled a vintage oil painting pose on the left.
Stuart Weitzman shoes Kate Moss billboard
Meanwhile supermodel Kate Moss graced the skies of L.A. for Stuart Weitzman shoes in this leggy creative.
Hudson Jeans Abbey Road billboard
Hudson Jeans brought the London vibe to Los Angeles with this Instagram-inspired photo-story this month.
Jessica Simpson on the rocks billboard
Fashion Star's Jessica Simpson reclined on the rocks by the ocean to soak up some sun in her latest clothing line looks.
Dear America Joe Fresh JCP billboard
And the gay-friendly retailer JCP announced to America the arrival of design brand Joe Fresh in its stores.
Salvatore Ferragamo eyewear 2013 billboard
You never need an excuse to wear sunglasses in L.A., but let's face it, Salvatore Ferragamo does it with such style and panache.
Bulgari Spring 2013 eyewear billboard
And not to be outdone Bulgari wants to show off its new eyewear and jewelry collections for Spring.
Ippolita Spring 2013 jewelry billboard
Plus speaking of jewelry, Ippolita had this steamy and striking billboard turning heads high over Sunset Plaza in March.

Drinks billboards
Red Velvet Zing Vodka billboard
If you love Red Velvet Cake, then it looks like Zing Vodka has brought out the perfect new flavour for you and this indulgent creative certainly catches your eye.
Becks Sapphire billboard Hollywood
Whilst if beer is more your thing, then it looks like Beck's Sapphire is a new refreshing brew to keep you cool in the sunshine.
Becks Sapphire billboard
Plus Stella Artois wants to get your attention to inspire you to quench your thirst with this super-sized creative on the side of the Mondrian Hotel in West Hollywood.
Giant Stella Artois Mondrian Hotel billboard
Or maybe you like to share a bottle of whisky with friends, like Elijah Wood with his Bushmills.
Bushmills Elijah Woods billboard

Car billboards
Kia Optima NBA billboard
I don't usually feature many car ads, but a few have been catching my magpie eye recently, like this NBA endorsed billboard for the Kia Optima (although why they need cars on the basketball court is anyone's guess).
Chevrolet Sonic Find New Roads billboard
Plus I also spied another addition to Chevrolet's Find New Roads billboards which I think is a well designed and arresting ad campaign.

Finance billboards
Sit back deposit relax Wells Fargo billboard
Financial advertising, like auto ads, are seldom that interesting, but I do like how banks like Wells Fargo are embracing new technology with their advertising and the services they provide.
Sent $$ for your birthday Wells Fargo billboard
Mercury Insurance have popped up again this month with several new mini creatives, but be sure to check out their previous copy only billboards which are quite clever and witty (and often bash their competitors quite slyly).
better hands Mercury Insurance billboard
Discover it Less plastic more human billboard
Meanwhile in a clever play on words the new Discover credit card promises to be more human and less stiff and rigid.
MasterCard Priceless golfing billboard
And MasterCard proves that finance advertising doesn't have to be all about interest rates and low fees with its nice aspirational lifestyle ads.

Technology billboards
iPad husky billboard
This month a new wave of billboards for the iPad and iPad mini side-by-side arrived in the skies and this snowy creative stood out most of all in sunny L.A.
Giant WD absolutely billboard
Plus Western Digital spent a shed load of money trying to tell us about their little black box, which promises to be the answer to all your digital problems.

Sports billboards
LA Galaxy 2013 billboard
In sport it looks like it's soccer season, or as we call it in the U.K., football.

Health billboards
 got your back HIV billboard
And in the world of safe sex, the AIDS Healthcare Foundation rolled out a colourful, literal new campaign stating 'We've got your back'.

Travel billboards
Cultural Fusion Nobu Hotel Caesars Palace billboard
I'm not a huge fan of Las Vegas, but the new Nobu Hotel at Caesars Palace sounds like it may be my cup of tea (or is that sushi).
Giant Turkey tourism billboard
And Turkey tried to tempt Los Angelenos and visiting tourists alike to foreign locales with this giant-sized romantic billboard on the side of the Sofitel Hotel.

So, as you can see there was lots of billboard variety around the City of Angels this month. Stay tuned in the days to come for the latest TV, film, games and music creatives filling the skies in March...

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