Friday, June 27, 2014

Technology, drinks and lifestyle billboards around L.A. in June 2014...

One of the things I love about billboard advertising is that every month the city skyline is different and filled with loads of creative and innovative visuals to capture the imagination (which is probably the marketing geek in me speaking). Here's a collection of the best technology, drinks and lifestyle billboards gracing the skies of L.A. in June 2014.

Technology billboards
iPhone 5c colour fan effect on white background billboard
First up is one of my favourite campaign refreshes of the year as the Apple iPhone 5c welcomes its third wave ad campaign by using a fan effect of its different colour smartphones on it's signature white background.

If you like this striking billboard, be sure to check out the iPhone 5c launch billboards and iPhone 5c second wave ad campaign to see which of Apple's outdoor ads you prefer.
Organize share businesses you love Yellow Pages billboard
New to the skies of L.A. this month are these billboards for Yellow Pages, who are trying to reinvent themselves and stay relevant in today's fast-changing world, to make sure they don't go the way of brands like Kodak and Blockbuster. On the way out are the environmentally-unfriendly thick directory tomes in favor of instantly accessible smartphone and online technology and even a rebranding to YP.
Nest everyone talking thermostats billboard
Speaking of the technology of the future and Google-owned Nest has been shouting about its thermostats, although the big news is that the company has released a toolkit for other companies to make products compatible with Nest's smart home devices, so before long you really can do everything at home with the flick of a switch (or touch of a button).
Giant GoPro guitar billboard
And another company branching out this month is GoPro, highlighting with the giant new creative that its video cameras are not only for extreme sports like surfer, skiing and snowboarding, but are also cool accessories when you're playing a guitar at your latest gig.

If you like this super-sized wallscape be sure to also check out these other giant sporty GoPro billboards.

Drinks billboards
Dos Equis beard diplomatic immunity billboard
From the world of technology to the world of beverages, both alcoholic and soft drinks, and it's been a busy month. All the breweries and distilleries are keen to grab your attention as Summer holiday season arrives.

The Most Interesting Man in the World is back with another billboard from the witty Dos Equis beer ad campaign, so be sure to take a look at the other executions.
Peroni Beer sailor hat billboard
Plus after quite an absence, Peroni Nastro Azzurro is back in the skies of L.A. with this nautical themed creative.
Corona Beer Fill your summer billboard
Meanwhile Corona is all set for Summer, now all you need to do is find your beach to enjoy the refreshing brew.
Two ways to pick different Redd's Apple Ale billboard
And if you're looking for a different kind of ale this season to enjoy in the sunshine, then there's always Redd's Apple Ale, which apparently is brewed, not made from fermented apples like cider is.
Sobieski Vodka data mining billboard
If it's hard liquor you're looking for this Summer, then these topical and witty Sokieski Vodka billboards may tempt you to try Poland's finest.
Grey Goose Le Melon vodka billboard
Whilst if you like your vodka with a bit of flavour, then Grey Goose has the answer with its new Le Melon variant to chill out with.
BlackMask Spiced Pacific Rum billboard
And if you're looking for something a bit more tropical, then maybe BlackMask Spiced Pacific Rum will get you in the party mood.
Starbucks Iced Coffee billboard
For those of you who can't get enough coffee at your local Starbucks (and their millions of franchises on almost every street corner), then there's a new way to get their Iced Coffee at your local supermarket chiller cabinet.
Giant Jessica Alba Zico coconut water billboard Sunset Strip
And if you're looking for a healthier alternative to keep you refreshed and hydrated in the Summer heat, then Zico wants to tempt you to try their coconut water with their new ad campaign featuring Jessica Alba. Personally I preferred the previous Zico coconut water ad campaigns which were a bit quirkier and more humorous.
Giant Pepsi Real Big Summer billboard
Another brand trying to change perceptions is Pepsi, who along with the likes of Coca-Cola have been peddling calorie free and diet alternatives made with all kinds of sweeteners and chemicals these past decades, now want you to embrace their cola made with 'real sugar'. I'd laugh if it wasn't so tragic.

Auto billboards
Giant Cadillac 2014 ELR coupe billboard
In the world of cars, Cadillac made a big impact on the side of the Mondrian Hotel this month for its 2014 ELR Coupe.
Singing in the car is greater than in shower 76 gas billboard
Plus 76 gas stations continued their campaign featuring clever copy to help make motorists smile as they face their daily L.A. rush hour hellish commute.
Relax billboard is too high be hiding speed trap 76 gas billboard
If you like these ads, be sure to also check out these equally fun Stop Honkaholism billboards from 76 gas from this time last year.

Health and charity billboards
Why Worry Use a condom AHF billboard
They say a picture is worth a thousand words, and this 'Why worry?' safe sex condom billboard certainly makes for a simple and striking visual.
Smoking deaths this year and counting billboard
Meanwhile over in West L.A. along the busy Santa Monica Boulevard this anti-smoking billboard which uses a counter gimmick to get its 'smoking kills' message across finally got a refresh after years of it staying the same colour, helping it to stand out again after becoming almost like wallpaper on a daily commute the last few years. Be sure to compare it to the black anti-smoking billboard version from a few years ago to see how much more it stands out now.
Los Angeles LGBT Center Inspirational billboard
To celebrate LGBT Pride month the Los Angeles LGBT Center launched a vibrant new campaign to communicate their core brand values and new logo.

Sports billboards
Live Breathe Blue LA Dodgers baseball billboard
In the world of sports the L.A. Dodgers were still trying to get bums on seats for their baseball games.

Performing arts and exhibition billboards
2014 Hollywood Bowl billboard
Plus the Hollywood Bowl kicked off another season this month and I was lucky enough to enjoy Janelle Monáe perform at the magnificent outdoor amphitheatre last Sunday.
Wine Jazz Hollywood Highland billboard
In the same neighbourhood the Hollywood & Highland Center is getting ready for another swinging season of wine and jazz to entertain tourists and locals alike.
Pompeii Exhibition California billboard
Plus this striking billboard certainly does the job of enticing passersby to check out the Pompeii Exhibition at the California Science Center and the amazing thing is, that's no special effect visual.

As you can see it's been a crowded sky this month, and all these products, services and brands have also been competing for your attention with Summer movie blockbusters and new season TV shows, so stick around to see those billboards too.

Keep your eyes to the skies, as you'll never know what you'll see there...

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