Tuesday, July 29, 2014

Drinks and lifestyle billboards making the skies of L.A. more interesting in July 2014...

So far this month you've seen the fashion, film and TV billboards filling the skies of L.A. this July, and now it's the turn of the rest of the outdoor ads making the city skyline far more interesting than the mostly uninspiring architecture. Here's a selection of cool drinks, technology and other consumer lifestyle billboards brightening the city skyline this past month.

Campaign and activist billboards
Peanut Gallery billboard
First up is one of the clever visual ads used by the outdoor advertising company Van Wagner when they have unsold ad inventory to highlight the attention-grabbing benefits of using their billboard portfolio.
WTF? Where's the funding Humane Watch cat billboard
Meanwhile there's nothing like a grumpy cat meme to catch your eye (and I'm not especially a cat lover either, so thanks to a friend for notifying me of this billboard). This one is questioning where all of U.S. Humane Society's money is going to if only 1% goes to local animal shelters. WTF, indeed.
Miley Cyrus twerked off California minimum wage billboard
If a cute animal doesn't turn heads, then you can always resort to a notorious twerking celebrity like Miley Cyrus to champion your cause. To protest the increase in the minimum wage in California, the Employment Policies Institute (no doubt funded by conservative Washington D.C. lobbyists) are using the young pop singer in the fear-mongering billboard that claims teenage jobs will be lost. But at the end of the day if the minimum wage is raised doesn't that mean that teens, and other low income workers, will be paid more? Sounds like it's time for the rich fat cats to give the other 99% a fair wage.
Your GED diploma billboard
Speaking of famous faces, actor and former pro-American Football player Terry Crews, The Sopranos actress Jamie Lynn Sigler and pro-wrestler The Miz, all feature on this billboard targeting the Hispanic and Latino communities to complete their high school education with a General Education Development test.

Drinks billboards
Blue Moon Artfully crafted 100% California oranges billboard
In the world of alcohol advertising there've been lots of drinks offering liquid refreshment this hot and humid Summer in L.A. First up is Blue Moon beer with this artful ad trying to sway Californians with its use of local oranges in the brewing process.
Coors Light Feel the rush of refreshment billboard
Next Coors Light continues to offer that cool rush of refreshment with this icy Rockies mountain range ad creative.

And if you like this design, you must check out this 3D Coors Light mountain climber billboard installation which has been causing a real spectacle all Summer.
Happy hour is 23 hours too short Kona Brewing billboard
I may not be a beer drinker, but I really can appreciate this sentiment behind this Kona Brewing billboard, as I also think 'happy hour is 23 hours too short' and really fits with their laid-back Hawaiian philosophy.
Don Julio Some play the game others change it billboard
Another clever ad this month was from Don Julio Tequila, making the most of the Football (Soccer) World Cup with its game-playing play on words.
Patron perfection on ice Congratulations LA billboard
Whilst also with a sporting theme, Patron Tequila used its regular billboard location to congratulate the L.A. Kings ice-hockey team for winning the Stanley Cup this year. Perfection on ice, indeed.
Sunset Swings Tanqueray Gin billboard
Tanqueray Gin helped keep the Sunset Strip swinging with this new billboard (and I have to say sometimes, there's nothing quite like a refreshing gin and tonic, he says typing this as he sips one).
Starbucks Fizzio Soda billboard
Meanwhile in the realm of soft beverages, Starbucks is trying to satisfy your cravings for something bubbly and refreshing this Summer with its new handmade Fizzio sodas (which sound s a lot like a SodaStream to me, so I think I'll pass).
Coffee Bean Tea Leaf Keep cool Summer on billboard
And The Coffee Bean & Tea Leaf has amped up its advertising this months to make sure that Starbucks isn't the only coffee chain with something to cool customers this Summer.
Giant Sparkling Ice water billboard
And if expensive sodas and ice-blended drinks don't do it for you, then there's always a designer water drink like Sparkling Ice water, which now comes in a vibrant orange and mango variant.
Zico Coconut Water Jessica Alba billboard
And speaking of water, this time from coconuts, and Zico continues to offer a healthier alternative to sodas to beat dehydration withe the help of Jessica Alba, just don't forget about the calories when you're gulping it down though.
Red Bull Choose your wings Choose your music billboard
If health isn't really a concern to you and it's more about instant energy, then Red Bull has three new variants to keep you going when you party at the clubs or music concerts.

Technology billboards
Microsoft Surface Pro 3 tablet billboard
In the world of gadgets, apps and phones, it looks like Microsoft have finally got their billboard advertising right for their Surface Pro 3 tablet (and about time too). The new ads look stylish and desirable compared to the ad campaigns for the first two generation Surface tablets.
Yellow Pages book a table special extension billboard
Meanwhile this month more billboards from Yellow Pages new ad campaign were popping up along the Sunset Strip, trying to position themselves as an online and smartphone app presence and distance themselves from the old massive phonebook mentality.
From now on thermostat Nest billboard
And Nest is using its outdoor ads to help redefine what a thermostat is (it certainly looks more stylish than ours).
Giant T-Mobile Contract Freedom billboard
T-Mobile went super-sized in Koreatown this month to proclaim its new contract freedom offering, meaning customers won't be tied to an annual mobile phone service provider amongst other great benefits like no data-roaming charges in many countries.

Health and charity billboards
Friends with benefits HIV test billboard
AIDS Healthcare Foundation proved they were friends with benefits this month continuing to offer free HIV tests to those in need.
1 in 3 black gay men are infected with HIV billboard
Plus educating the black community about some of the realities of HIV/AIDS and encouraging parents to get involved.
California flag bear Syphilis AHF billboard
The health organisation also regularly uses humour to get its safe sex message across like this shamed grizzly bear in this California state flag parody. If you like these ads, then be sure to also check out these other fun AHF safe sex billboards.

Autos billboards
Porsche Panamera backseat drivers speechless billboard
Porsche was speeding back into the skies with this sporty billboard for The Panamera.
Deja New MINI billboard
Whilst on a more affordable scale, this 'Deja new' billboard heralded the return of the new MINI ad campaign to the skies of L.A.

Travel and tourism billboards
Winging it Butterfly Pavilion NHM billboard
With the kids off school and Summer vacations looming for many people there were more than a few travel and tourism billboards filling the skies in July, including this vibrant butterfly creative for the new butterfly pavilion at the Natural History Museum.
Blue Man Group best decision you'll make in Vegas billboard
If you're looking to enjoy a different kind of wild life, then the Blue Man Group was enticing you to take in their Las Vegas show (in between all the drinking and gambling).
Kobe Bryant Turkish Airlines billboard
And if you were looking to travel further afield, Turkish Airlines was back in the city skies with their brand ambassador Kobe Bryant.

Video game billboards
Batman Arkham Knight video game billboard
I don't often venture downtown much unless I have to these days, but when I did I found this smattering of video game billboards across from L.A. Live, including this Batman: Arkham Night ad and another for Mortal Kombat X.
Mortal Kombat X video game billboard
As you can see it's been a crowded skyline these past few weeks and if you missed them, be sure to check out July's movie billboards, TV show billboards and stylish fashion billboards.

Come back next month to see how the ever-changing outdoor ad landscape has changed and until then, keep your eyes to the skies...

Monday, July 28, 2014

New and returning TV show billboards around L.A. in July 2014...

Even over the quieter Summer months the skies of L.A. are still crammed with lots of fantastic ad creatives for the latest television shows and returning series, and for me this ever-changing tapestry makes for exciting times every month. Here's the latest visions in vinyl capturing my imagination from the world of TV this July.

TV billboards
The Knick giant billboard Sunset Strip
First up is this super-sized billboard for Clive Owen's new period medical drama, The Knick, exploring the birth of surgery at the turn of the 20th century in New York City.
Manhattan atomic bomb billboard
Next up is another historical drama, this one surrounding the secret creation of the deadly Atomic bomb. if you like this fun special extension creative, be sure to check out these other billboard creatives for Manhattan at my Daily Billboard blog.
Hell on Wheels season 4 billboard
Over on AMC the tracks of the Transcontinental railway keeping rolling onwards and Hell on Wheels returns for a fourth season of wild adventures in the Old West.
Drunk History season 2 billboard
Speaking of history, this one of the more intoxicated kind, I love this blurry billboard for the second season of Drunk History which features an out of focus George Washington, the first President of the United States.

For the show's launch last year, Comedy Central also had an inspired billboard parody of President Richard Nixon for the first season of Drunk History, so be sure to take a look if you want a laugh.
Nathan For You season 2 billboard
Talking of laughs and Canadian comedian Nathan Fielder was back in the skies above the Sunset Strip for the sophomore season of Nathan for You, where he dispenses his own unique brand of advice to small business owners.
Finding Carter milk carton MTV billboard
MTV's ad creative for its new child abduction drama Finding Carter was one of my favourites this month as it immediately sold the concept of the show with the missing child connotations on the side of the milk carton.
Legends series premiere billboard
Meanwhile Sean Bean returns to TV this Fall with a new spy series called Legends based on the book by Robert Littell, which is about a talented undercover CIA agent with many faces who begins to doubt  who he is.
The Divide series premiere billboard
Also it wouldn't be a new TV season without a new legal crime drama, which We TV provides with its first original scripted series, The Divide.
Rush series premiere billboard
Along with Clive Owen and Sean Bean, another British actor getting his own show this season is Tom Ellis in the new drama Rush, where he plays a doctor for hire by the rich and famous of the L.A. elite.
Satisfaction series premiere billboard
Another show debuting on the USA Network is Satisfaction about a married couple feeling the strain of their relationship, especially when the husband discovers his wife is using the services of a male escort, so he decides to try his hand at the same profession.
The Lottery Lifetime series premiere billboard
Over on Lifetime the future has become The Lottery, where infertility is a global problem until researchers find a way to fertilise 100 embryos and the U.S. President is advised to let the population try their luck at winning one of these coveted prizes.
Hemlock Grove season 2 billboard
Netflix's supernatural horror series returns for a second season with these spooky ad creatives, so if you're a fan of the show, be sure to check out all these Hemlock Grove season two billboards.
Conan O'Brien Sharktopus vs Pteracuda billboard
And speaking of the horror genre, here's a mock Emmy/Oscar/BAFTA consideration billboard for talk show host Conan O'Brien's part in the Syfy movie Sharktopus vs Pteracuda, which for those of you not in the know, is a real film.
Pawnography series premiere billboard
And finally, another outdoor ad making me smile this month was the billboard for the series debut of the new game show Pawnography, where sex isn't involved, but contestants try to 'get their hands on their junk' (which are rare prized possessions).

As you can see there's lots to be entertained and amused by in the city skyline this month from the world of TV.

Make sure you also check out July's Summer movie billboards and stylish fashion billboards, and come back soon for the round-up of this month's drinks, technology and lifestyle ads gracing the skies of L.A.

Stay tuned...

Friday, July 25, 2014

Summer movie billboards gracing the skies of L.A. in July 2014...

This month the L.A. skies have been filled with movie billboards from all genres, from sci-fi superhero flicks, to disaster movies, biopics, comedies and post-apocalyptic offerings. Here's a pick of the box office bunch.

Movie billboards
Giant Guardians of the Galaxy movie billboard Sunset Strip
First up is this giant-sized billboard for Marvel's Guardians of the Galaxy, which certainly channels a Star Wars Episode IV: A New Hope vibe. This past Monday I was lucky enough to attend the world premiere in Hollywood and loved what I saw.

More of an origin story, and relying less on connections and cameos with the rest of the Marvel Cinematic Universe, it's a whole lot of fun and folks are going to love 'Rocket Raccoon' and 'Groot' (and I was surprised how much I liked them considering they were CGI creations, but the voices of Bradley Cooper and Vin Diesel respectively, really imbue them with such personality). Go see it.
Giant Hercules movie billboard
Another super-sized ad creative towering over the Sunset Strip this month was for the new Hercules movie, which stars Dwayne 'The Rock' Johnson in the titular role.
Lucy movie billboard
Going head-to-head with Hercules this weekend at the box office is Scarlett Johansson in Lucy, who's no stranger to playing strong women (a solo Black Widow film can't come quickly enough if you ask me). I loved the ad campaign for the sci-fi movie, but I have to say I watched this today and thought Scarlett was great, but Luc Bessson's new movie left me feeling a little empty with its rent-a-thug villains and cosmic ending.
Dawn of the Planet of the Apes movie billboard
Another film that disappointed after a great billboard ad campaign was Dawn of the Planet of the Apes. Yes, Andy Serkis is great as the motion-captured genetically-evolved chimp, but the humans in the movie lack any character beside being good or bad, or overly hammy in Gary Oldman's case. Such a shame as I loved the first installment in the rebooted movie franchise.
Teenage Mutant Ninja Turtles remake movie billboard
Meanwhile another movie franchise getting a reboot this Summer are those heroes in a half shell, the Teenage Mutant Ninja Turtles.
Innocence movie billboard
If some of those films above were a tad disappointing to watch, these billboards for Innocence really make me not want to watch this new gothic fantasy film. The creatives look really dated and the actors look wooden, suggesting this is another young adult book adaptation failure.
The Purge Anarchy reminder billboard
One film I did enjoy this month was The Purge sequel, which switched from a home invasion concept to murder sprees on the streets of L.A. The premise of people walking around with guns and weapons for a twelve hour period killing anyone and committing any crimes they want isn't that hard to imagine with all the gun crime in America.

If you like this patriotic creative, be sure to also check out these other billboards for The Purge: Anarchy.
Giant Get On Up movie billboard
Another giant-sized billboard gracing the city skyline this months as for Get On Up, the new James Brown biopic, with Chadwick Boseman playing the legendary 'Godfather of Soul'.
Step Up All In movie billboard
From music to dance and the Step Up movie franchise gets another sequel, Step Up All In, and it looks like the dancers are headed for Las Vegas.
This Is Where I leave You movie billboard
Meanwhile one movie coming soon may be the perfect antidote to this Summer's big action blockbusters. This Is Where I Leave You features an all-star cast, including Jason Bateman, Tina Fey and Corey Stoll, in a dramedy about a family coming together at the funeral of their father.
Sex Tape film billboard
Another movie which lighten the mood this Summer is Sex Tape, which sees Cameron Diaz and Jason Segel accidentally upload their homemade video to the cloud for all to see.
Into the Storm movie billboard
Meanwhile Hollywoodland continues to show its lack of originality with movies like Into the Storm, which is modern day Twister, but with more tornadoes.
Disney Planes Fire and Rescue billboard
And speaking of natural disasters, Disney has a new installment in its Planes animated franchise which sees the plucky aircraft coming to the rescue against wildfires.

Music billboards
Robin Thicke Paula album billboard
In the world of music Robin Thicke tries to woo his estranged wife back with his new album dedicated in her name, Paula. Even if it doesn't do the trick it's a good marketing ploy.

If you liked this collection of film outdoor ads, stay tuned in the days to come for a round-up of this month's TV show billboards and be sure to check out Daily Billboard every day for the newest ad creatives filling the skies of L.A.

Watch this space...