Friday, July 25, 2014

Summer movie billboards gracing the skies of L.A. in July 2014...

This month the L.A. skies have been filled with movie billboards from all genres, from sci-fi superhero flicks, to disaster movies, biopics, comedies and post-apocalyptic offerings. Here's a pick of the box office bunch.

Movie billboards
Giant Guardians of the Galaxy movie billboard Sunset Strip
First up is this giant-sized billboard for Marvel's Guardians of the Galaxy, which certainly channels a Star Wars Episode IV: A New Hope vibe. This past Monday I was lucky enough to attend the world premiere in Hollywood and loved what I saw.

More of an origin story, and relying less on connections and cameos with the rest of the Marvel Cinematic Universe, it's a whole lot of fun and folks are going to love 'Rocket Racoon' and 'Groot' (and I was surprised how much I liked them considering they were CGI creations, but the voices of Bradley Cooper and Vin Diesel respectively, really imbue them with such personality). Go see it.
Giant Hercules movie billboard
Another super-sized ad creative towering over the Sunset Strip this month was for the new Hercules movie, which stars Dwayne 'The Rock' Johnson in the titular role.
Lucy movie billboard
Going head-to-head with Hercules this weekend at the box office is Scarlett Johansson in Lucy, who's no stranger to playing strong women (a solo Black Widow film can't come quickly enough if you ask me). I loved the ad campaign for the sci-fi movie, but I have to say I watched this today and thought Scarlett was great, but Luc Bessson's new movie left me feeling a little empty with its rent-a-thug villains and cosmic ending.
Dawn of the Planet of the Apes movie billboard
Another film that disappointed after a great billboard ad campaign was Dawn of the Planet of the Apes. Yes, Andy Serkis is great as the motion-captured genetically-evolved chimp, but the humans in the movie lack any character beside being good or bad, or overly hammy in Gary Oldman's case. Such a shame as I loved the first installment in the rebooted movie franchise.
Teenage Mutant Ninja Turtles remake movie billboard
Meanwhile another movie franchise getting a reboot this Summer are those heroes in a half shell, the Teenage Mutant Ninja Turtles.
Innocence movie billboard
If some of those films above were a tad disappointing to watch, these billboards for Innocence really make me not want to watch this new gothic fantasy film. The creatives look really dated and the actors look wooden, suggesting this is another young adult book adaptation failure.
The Purge Anarchy reminder billboard
One film I did enjoy this month was The Purge sequel, which switched from a home invasion concept to murder sprees on the streets of L.A. The premise of people walking around with guns and weapons for a twelve hour period killing anyone and committing any crimes they want isn't that hard to imagine with all the gun crime in America.

If you like this patriotic creative, be sure to also check out these other billboards for The Purge: Anarchy.
Giant Get On Up movie billboard
Another giant-sized billboard gracing the city skyline this months as for Get On Up, the new James Brown biopic, with Chadwick Boseman playing the legendary 'Godfather of Soul'.
Step Up All In movie billboard
From music to dance and the Step Up movie franchise gets another sequel, Step Up All In, and it looks like the dancers are headed for Las Vegas.
This Is Where I leave You movie billboard
Meanwhile one movie coming soon may be the perfect antidote to this Summer's big action blockbusters. This Is Where I Leave You features an all-star cast, including Jason Bateman, Tina Fey and Corey Stoll, in a dramedy about a family coming together at the funeral of their father.
Sex Tape film billboard
Another movie which lighten the mood this Summer is Sex Tape, which sees Cameron Diaz and Jason Segel accidentally upload their homemade video to the cloud for all to see.
Into the Storm movie billboard
Meanwhile Hollywoodland continues to show its lack of originality with movies like Into the Storm, which is modern day Twister, but with more tornadoes.
Disney Planes Fire and Rescue billboard
And speaking of natural disasters, Disney has a new installment in its Planes animated franchise which sees the plucky aircraft coming to the rescue against wildfires.

Music billboards
Robin Thicke Paula album billboard
In the world of music Robin Thicke tries to woo his estranged wife back with his new album dedicated in her name, Paula. Even if it doesn't do the trick it's a good marketing ploy.

If you liked this collection of film outdoor ads, stay tuned in the days to come for a round-up of this month's TV show billboards and be sure to check out Daily Billboard every day for the newest ad creatives filling the skies of L.A.

Watch this space...

No comments:

Related Posts with Thumbnails