Monday, March 30, 2015

Food, drinks and lifestyle billboards filling L.A.'s skyline in March 2015...

This month has not only seen L.A.'s skies filled with movie, music, TV and fashion outdoor ads, but it's also brought some spectacular lifestyle campaigns to make things more interesting when you pass by. Here's a cool collection of food, drinks, technology, travel and other lifestyle billboards turning heads this March.

Food and drinks billboards
Giant Oreo Wonderfilled billboard
The cream-filled sandwich cookie Oreo brought the fun to the skies this month with this 'Wonderfilled' ad campaign.
Discover with Oreo billboard
Artists were tasked with emotive words like 'discover', 'wonder' and 'dream' and asked to come up with illustrations, the only caveat being that they use an Oreo cookie as the head/face in the drawing.

If you like these cool ad creatives, be sure to also check out these other Oreo Wonderfilled billboards and wall murals around Los Angeles this past month.
cant eat em drink em Naked Juice billboard
Whilst those Oreos were having fun with imagery, Naked Juice was having fun with this play-on-words slogan, 'If you can't eat 'em, drink 'em', being a take on 'if you can't beat them, join them', for its vegetable juice variant.
Naked Natalia Barulich 138 Water billboard
Meanwhile in the world of over-priced bottled water, 138 Water was up to its old tricks again with female models wearing very little, or going completely naked to grab passersby attention.
138 Water Elizabeth Chevalier swimsuit billboard
Be sure to check out more 138 Water billboards and other bottled water ad campaigns to see more sophisticated ways of marketing H20.
Hettielly Beck 138 Water billboard
In the world of alcohol advertising, Absolut Elyx Vodka was back on the side of the Mondrian Hotel in West Hollywood with another super-sized wallscape.
Giant Absolut Elyx Vodka billboard
And further west along the Sunset Strip the premium vodka brand had another billboard featuring actress Chloe Sevigny.
Chloe Sevigny Absolut Elyx Vodka billboard
Over in Hollywood, Cîroc Vodka was making a big impact on the side of the W Hotel inviting those over the legal drinking age to join their circle of friends.
Ciroc vodka Step into the circle billboards
And if you're a beer lover, Californian blonde ale 805 from the Firestone Walker Brewing Company had this black and white ad creative to entice you.
Firestone Walker 805 beer billboard

Technology and telecommunications billboards
Shot on iPhone 6 forest billboard
In addition to Oreo filling the skies with an exciting range of ads, Apple also launched its fantastic new user-generated 'Shot on iPhone 6' ad campaign to brighten the city skyline.
Shot on iPhone 6 sunflowers billboard
This wide array of billboards featuring imagery captured using the iPhone and its photography apps is a real departure for the stylish tech giant, as it focuses more on the benefits of the device's camera and not on the shape or look of the product itself.
Shot on iPhone 6 Chinese boat billboard
I love this outdoor ad campaign, it really captures your imagination, has a great social media re-sharing quality and stands out even more because it's bringing beauty and not a hard sell to the city streets.

If you like these ad creatives, be sure to see even more of these cool Shot on iPhone 6 billboards.
T Mobile Los Angeles Data Strong Network billboard
Also in the world of technology and telecommunications, T-Mobile was reinforcing its local data strong network.
Lyft driving you happy billboard
And this billboard could also sit in the transport category, but as you need a smartphone to use the Lyft app, it sits just as comfortably in this technology section. Left may be 'driving you happy', but they still face stiff competition from Uber, not to mention traditional taxi services.

Financial billboards
Power bank walking Runyon Canyon Citi billboard
This Citi smartphone banking billboard has been around for a while, but I still like that it features my local dog-walking trail of Runyon Canyon.

Sports billboards
LA Galaxy Glory billboard
L.A. is quite a sporty place, but this month there were even more billboards for different kinds of spectator sports, like this ad for L.A. Galaxy soccer team.
MVP red or blue Angels Dodgers baseball billboard
Plus the Anaheim Angels and L.A. Dodgers were teaming up using their MVPs and this special extension billboard to encourage you to go to a baseball match this season.
not a competition University Oregon billboard
Meanwhile the University of Oregon was trying to tempt prospective college students with its premier sports business program.
Asics LA Marathon 2015 billboard
And for those who don't just like to watch ball games, running brand Asics had this fantastic billboard for the 30th L.A. Marathon, of which they are title sponsor.

I actually ran my 5th L.A. Marathon (and 10th overall), which was another race with record temperatures this month, so be sure to click through and take a look at how it went in photos.

Health billboards
Equinox paintball billboard
I may be running loads of marathons, but on the flip-side, I cancelled my membership to Equinox this month, which felt very liberating. The premium gym brand wanted me to pay an extra $8 a month, which is not how loyalty works people. I suspect this year's increase and last year's $5 increase was to help fun this fun outdoor ad campaign, but Equinox won't be making me do anything in the future.
Target Pharmacy Darth Vader billboard
Speaking of keeping healthy, and I spotted a larger version of Target Pharmacy's fun Darth Vader billboard this month.
Colon Cancer Love your butt billboard 2015
And it was also time to love your butt again, with this billboard highlighting the threat of colon cancer and the importance of preventative testing.

Household billboards
More me time less mess Homejoy billboard
If like most people you are needing more 'me time', then Homejoy has the solution with their website where you can find a cleaner for your house (if you have the spare cash).

Travel and tourism billboards
Feel the upgrade Virgin America billboard
And in the world of travel, Virgin America was feeling the joys of upgrades with his fun superstar creative. If you like this ad and the airline, be sure to check out these other recent Virgin America Radical departure billboards.
Love at first class American Airlines billboard
Also in the busy skies, American Airlines seems to be trying to emulate Virgin's fun attitude with its clever copy-led billboards, 'Love at First Class', indeed.
XOJet Take Command billboard
And if you want to travel in style and avoid the riffraff, then maybe you should charter a private XOJet. Sigh, sometimes you can tell you're living in Hollywood just by the ads lining the streets.

If you liked this eclectic mix of lifestyle billboards, be sure to also take a look at all the Spring fashion billboards and these cool film and music billboards gracing the city skyline this March.

Stay tuned for this month's roundup of all the new season TV show ads trying to get you to watch...

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