Thursday, June 30, 2016

Summer drinks and lifestyle billboards gracing L.A.'s skies in June 2016...

Even though the skies have been gloomy this June (I've tried my best to capture the best shots) and the temperatures have started to be unseasonably hot, there's been no shortage of drinks and lifestyle brand billboards crowding the Summer skies of L.A. this June 2016. Here's an eclectic collection of food, drinks, travel, car and other lifestyle ads that caught my eye traveling around the City of Angels this month.

Food and drinks billboards
Huberts Lemonade Stay cool this Summer billboard
Despite all the 'June gloom' this joyful Hubert's Lemonade ad creative was beaming out from the top of Wilshire Boulevard this month. I also spied more refreshing special extension Hubert's Lemonade billboards around the sprawling city after spotting this standard version, so be sure to check them out too.
Whats inside is everything Zico coconut water wall mural ad
From lemons to coconuts, and actress Jessica Alba was back as the face of Zico coconut water this month with this cool black and white wall mural along Melrose Avenue.
Vitamin Water zero womp womps billboard
Almost a year later and Vitamin Water was back in the skies of L.A. with a new execution of its Hydrate the Hustle ad campaign from last Fall, using a two colour background to refresh the ad design.
Sparkling Ice Most valuable flavor billboard
In the meantime bottled water brand Sparkling Ice was showing off its flavours in the heart of Hollywood this month.
Slurpee Snack Attack Shark Week billboard
And Slurpee was celebrating Shark Week with this unnaturally blue cool drink. I'm not sure what's more dangerous.
Giant Mountain Dew citrus charge billboard
Speaking of day glow and Mountain Dew was showing off its citrus flavors for Summer in a super-sized way along the Sunset Strip with this giant billboard on the side of the Andaz Hotel.
Avion Tequila Elevado a un arte billboard
From soft beverages to the the world of alcohol, Avion Tequila was 'Elevated to an art' just in time for Father's Day gift-giving in the middle of June along the Sunset Strip.
Effen Vodka where good taste takes you billboard
And at the end of the month Effen Vodka returned to the city skyline after a long absence with this tasteful advert.
Deep Eddy Lemon Vodka billboard
Speaking of vodka, American brand Deep Eddy was back with a real lemon burst of flavour for Summer with this refreshing retro ad creative.
White Girl Rosé Love Hate you Mean it billboard
From liquor to wine and 'White Girl' rosé doesn't sound like the most politically correct offering to be filling the skies these days.
Corona Extra We all find our beach billboard
Corona Extra was progressing their Find your beach ad campaign with their latest Summery ad creative this month. That shoreline hammock looks so inviting.
Modelo Gold standard since 1925 billboard
Another beer brand showing off its credentials in the skies of Hollywood was Mexican lager Modelo with this Gold Standard ad.
Bud Light New party look billboard
And Bud Light was rebranding its offering with a new look and this fun election-themed outdoor ad campaign.
new candidate Bud Light billboard
I'm not a beer drinker, but I'd rather drink Bud Light than vote for any Republican or bigot like Donald Trump any day.
Support Bud Light Party billboard
Support Bud Light Party billboard rainbow lights
This 'Support The Bud Light Party' billboard was even lit up at night in rainbow colours for the month of Pride celebrations, which makes the ad campaign even more endearing to me.
New Party New Look Bud Light Party billboard
let's hope that later this year we don't need to drown our sorrows when the wrong President is elected. I cast my vote for Hillary Clinton now. I'm definitely with her, the alternative is simply too scary for the fate of the world.
Blue Moon Creatively inspired Artfully brewed billboard
Blue Moon was another beer showing off its artful brew this month to try and quench your thirst.
Target Total grill-getters food billboard
Meanwhile Target was advertising in time for a Father's Day BBQ and all the July 4th celebrations with this foodie grill-getters billboard.
Haagen Dazs ice-cream 56 years making billboard
And Häagen-Dazs had an indulgent new collection of billboards trying to tempt passersby with their luxury ice-cream.

Health, charity and cause-related billboards
AHF America grow up Use a condom flag billboard
AIDS Healthcare Foundation was being direct with its latest patriotic ad creative and scolding people to use a condom when they have sex (to help prevent all the STDs that the new HIV prevention meds don't protect you from, like syphilis).
Stop Pharma greed $1,095 Harvoni pill billboard
Plus this billboard was shining a spotlight on big pharmaceutical greed for over-pricing essential medication.

Technology and telecommunications billboards
Giant T-Mobile billboard Sunset Strip
Meanwhile along the Sunset Strip T-Mobile had this great ad design utilising the Mondrian Hotel wallscape it inhabits to great effect, it's almost like you could see into the hotel's windows.

Financial billboards
CEA Earthquake insurance billboard
And in the world of finance, earthquake insurance was one thing you never had to worry about living in the U.K. (or wildfires).

Travel and transport billboards
Delta Airlines Dream Up LA billboard
With schools out and vacation season upon us the skies were filled with travel and airline ad campaigns, like these inspiring new locally-tailored Delta Air Lines billboards.
American Airlines nonstop LAX New Zealand billboard
Plus American Airlines continued to promote its nonstop flights to locations like New Zealand with this vibrant ad creative.
Virgin America First Class Haute billboard
Not wanting to miss out on all the premium travelers this Summer Virgin America was highlighting its First Class cabin options.
Day and night flights July 1st 2016 Emirates billboard
And even Emirates Airlines, not seen in the ad skies for a while were promoting their new day and night flights this Summer.
Knotts Berry Farm Ghost Town Everyone star billboard
If your'e not flying off to overseas destinations Knott's Berry Farm was also offering solutions for how to keep your kids busy this Summer holidays, with this Western-themed ad referencing Hollywood's infamous Walk of Fame stars.
Ventura County Selfie tourism billboard
Plus Ventura County was trying to tempt visitors to enjoy their outdoor sporty coastal lifestyle.
Lets build more rail LA Metro billboard
And from tourism to transport and L.A.'s Metro still has big plans to get people out of cars and traveling via rail.

Autos bilboards
Youve got baggage Chevy small cars wall mural ad
This tongue-in-cheek Chevrolet wall mural made me laugh this month, because I certainly have baggage too.
90210MG Infiniti Beverly Hills billboard
Whilst this clever '90210MG' zip code ad creative for Infiniti of Beverly Hills car showroom also made me chuckle. Let's have more of these inventive motoring industry ads please.

Dating billboards
Boy crush Grindr app billboard
Gay hookup app Grindr was switching up its ad creatives along the Sunset Strip this month with this 'Boy crush' billboard.
Grindr connected gay Syrian refugees safe houses billboard
Plus this second billboard could equally sit in the cause-related section, as it shows how technology can help the LGBT community, on this occasion to help displaced Syrian refugees find safe places to stay, a different kind of hookup. Kudos to Grindr.

Misc. billboards
Giant VW Moon Astronaut 1969 billboard
Finally, this giant-sized ad on the side of the Sofitel Hotel along L.A.'s Beverly Boulevard may be a filler ad, but as I'm a huge sci-fi fan the idea of a VW minivan and an astronaut on the moon at the same time made me smile.

Be sure to investigate what eclectic assortment of lifestyle billboards were filling L.A.'s skies last year and come back soon for another roundup of 2016 Emmy consideration billboards taking over the city skyline this June.

Don't blink, there's too much to see...

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