Wednesday, November 16, 2016

New York City's movie, TV, fashion and lifestyle billboards in November 2016...

Even though it's only been a year since my last visit to New York City, the one thing I've really noticed around the Big Apple is how many digital billboards there are now taking over the city streets and skyline, especially around Times Square. Here's an eclectic collection of movie, TV, fashion, drinks and other lifestyle billboards that caught my eye wandering around the city that never sleeps.

Movie billboards
Fantastic Beasts movie billboards NYC
First up are these movie billboards for the new Harry Potter spin-off prequel starring Eddie Redmayne as 'Newt Scamander', and they were especially prevalent around the bustling tourist haven of Times Square.
Fantastic Beasts movie billboards NYC
Be sure to check out all these other cool Fantastic Beasts and Where to Find Them billboards from all over L.A. and NYC.
Almost Christmas movie billboards NYC
In L.A. the new holiday season comedy Almost Christmas didn't seem to get much ad support beyond a billboard along the Sunset Strip and a few street posters, but around Times Square the promotion for the festive movie was rather illuminating.
Amanda Knox documentary billboards NYC
Meanwhile Netflix's Amanda Knox documentary also had a similar Monster/Victim treatment that was on opposite sides of the Sunset Strip these past few weeks.

TV billboards
Grand Tour series billboard NYC
In the world of TV, Amazon was having some fun advertising their new motoring show, The Grand Tour, from the ex-Top Gear presenters.
Billy on the Street season 5 billboard NYC
And from a billy goats to Billy on the Street, with Billy Eichner causing havoc with his microphone and celebrity guests on New York's streets for a fifth season.
Good Girls Revolt billboard NYC
Even though we didn't break the ultimate glass ceiling for women this election, this Good Girls Revolt billboard for the Amazon drama set in the 60s workplace proves that positive change can happen when people stand up for their rights.
Good Behavior series premiere billboard
From good girls rebelling to a bad girl trying to behave (but not being very good at it), with Downton Abbey's Michelle Dockery starring in her new crime noir series, Good Behavior.
Search Party series premiere billboard NYC
Meanwhile down along West Houston Street this ad creative for Search Party: The Curious Case of the Lost Soul reminded me of the teenage sleuth 'Nancy Drew'.
Great Indoors billboard NYC
Joel McHale's new CBS sitcom The Great Indoors was also getting some support along Manhattan's Varick Street with this vertical ad.
Tracey Ullmans Show series premiere billboard NYC
And also in the world of hilarity, Tracey Ullman was proving she's still comedy royalty with this billboard in Times Square for her new HBO show.
Stephen Colbert Live Election Night billboards NYC
And after the horrific election result, I didn't know whether to laugh or cry at these ad creatives for Stephen Colbert's Live Election Night coverage (I'm still hoping that this is a nightmare I'll soon wake up from).

Gaming billboards
Tomb Raider special Jeep billboard installation
I always love when people go the extra mile to capture my attention, so this 3D Jeep billboard installation for the new Tomb Raider video game at Broadway and West 52nd Street really made me smile.

Theatre billboards
School of Rock musical billboard NYC
These days I find Times Square so claustrophobic with all the tourists and traffic so don't tend to spend much time there when I visit, unless I'm passing by on the way to a Broadway show. This School of Rock musical billboard certainly stood out with its energy on this occasion.
StubHub billboard NYC
Plus this StubHub ballerina ad creative provided some grace and poise in the bustling tourist destination.

Fashion billboards
Abercrombie Fitch think got us figured out billboard NYC
In the world of fashion Abercrombie & Fitch is certainly spending money trying to change its brand image at the moment. Sadly, although it's trying to be rebellious with ads like this high above Times Square, their message just seems a bit defensive and a tad aggressive.
Calvin Klein Henry Rollins Bella Hadid billboard NYC
Meanwhile in recent years Calvin Klein has given up its regular ad location along the Sunset Strip, but has seemed to have maintained its super-sized presence in Manhattan's SoHo.
Coach FW16 fashion billboard NYC
And in the skies above the High Line Park, Coach was showing off its latest Fall/Winter 2016 looks and designer handbags, with added dinosaurs.
Canada Goose FW16 billboard NYC
These Canada Goose billboards really stood out for me for two reasons. Firstly, the fact that the East Coast seems to embrace the colder weather with its fashion ad creative.
Canada Goose FW 2016 billboard NYC
And secondly the use of bold colours in its billboards, even though the predominant clothing shade people seem to favour in New York is black (grey if they're being risqué).
Montcler FW16 fashion billboard NYC
This billboard for the Montcler flagship store also acknowledges that 'winter is coming', in a stylish way of course.
Danielle Brooks Lane Bryant This Body billboard NYC
And it was also nice to see that Lane Bryant's 'This Body' ad campaign celebrating larger, more realistic body shapes, with models like Orange is the New Black's Danielle Brooks, were turning heads above Times Square.

Drinks billboards
Blue Moon beer billboard NYC
Just like on the West Coast of late, Blue Moon was trying to tempt passersby with its artfully brewed beer.
Woodford Reserve Bourbon Whiskey billboard NYC
Plus Woodford Reserve was using its award-winning credentials to tempt city dwellers with its Kentucky Straight Bourbon Whiskey.
Bacardi Careless Dancers billboard NYC
And Bacardi rum was having some fun with this 'careless dancers' ad creative in the skies of NoHo in time for the holiday party season.

Technology billboards
Apple iPhone 7 billboard NYC
In the Meatpacking District, Apple was still highlighting its new iPhone 7, although I do wonder what will be their big push for the Christmas gift-giving season.
Google Pixel Phone billboard NYC
And they had more competition in Manhattan was lots of billboards for Google's new Pixel smartphone.
Google Pixel Phone billboards NYC
Let's face it, now's the time to capitalise on all the problems Samsung is having with its exploding phones.
Giant Snapchat spectacles billboard NYC
Snapchat, or Snap Inc, was also showing off its new super-spectacles with this giant-sized ad creative.

Travel and tourism billboards
Indonesia tourism Komodo dragon billboard NYC
And in the world of travel, Indonesia was trying to tempt passersby (and lots of NYC tourists) with its exotic sights and creatures.

Motoring billboards
Ford Fusion 2017 billboard NYC
In the world of cars this Ford Fusion ad creative stood out for its bright colours high above 10th Avenue.

Cause-related billboards
Be inspired Boys Girls Club America billboards
And finally these 'Be inspired' billboards from the Boys & Girls Clubs of America featuring a young Denzel Washington helped restore my faith that there are people in this country that welcome diversity and want to encourage today's youth to do great things.

If you like this selection of billboards, make sure you also check out these fashion billboards and TV and movie billboards that were filling the skyline around this time last year.

Walking all over Manhattan I realised that just like in L.A., there's so much new construction work changing the streets and skies of New York, and that the landscape of outdoor advertising is constantly evolving.

I'm sure that in twelve months time things will have changed even more, so let's see what the future will hold...

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