Aside from all the movie, TV and fashion outdoor ads trying to grab Los Angelenos attention this month, there were also an eclectic assortment of drinks, tech, travel and other lifestyle billboards trying to stand out these past few weeks.
Technology and business billboards
First up was this fun and fishy (never thought I'd write that in a sentence) giant billboard for Mail Chimp's email services along the Sunset Strip.Plus the bizarreness continued with this wacky and colourful illustrated wall mural ad along Melrose Avenue.
Meanwhile Google's Pixel smartphone was refreshing its ad creative with this foodie-themed billboard.
And the IMAX Experience Centre was offering the latest in Virtual Reality fun at its flagship L.A. venue.
Travel billboards
In the world of travel, Alaska Airlines recently bought Virgin America and had this combo-themed ad campaign in the skies to try and convince travelers that different can work together. Then the news broke this month that Alaska would retire the Virgin America brand by 2019, let's hope the fun spirit can rub off on the remaining brand.Speaking of fun, and My Austrian airlines was making a spectacle in the skies with this Vienna destination music-themed special extension cut-out billboard.
Food and drinks billboards
In the world of fast food Taco Bell had another baby meme-themed billboard to put a smile on passersby faces.Meanwhile Smartwater was refreshing the Sunset Strip skyline with this giant-sized billboard for its sparkling water offering.

And another Coca-Cola drinks brand that was back in the skies was Vitamin Water returning with new ad creatives this month.
And speaking of bottled water, and Mark Wahlberg and Sean Combs were featuring in this special extension billboard for enhanced water brand Aqua Hydrate this month.
In the world of alcohol, Skyy Vodka was back in the skies with an audacious new outdoor ad campaign, like this giant billboard making an impression in Hollywood.
Plus Maker's Mark Whisky continued to have fun in the city skyline with witty new ad creatives around town.
If you like these humorous ads, be sure to check out these other Maker's Mark Delicious is everything billboards.
In the world of beer, Coors Light had this crisp new ad creative continuing its latest Climb on outdoor ad campaign.
Plus Heineken Beer was trying to tap into Coachella Festival attendees with this collection of billboards.
Health and drugs billboards
In the world of health, the AIDS Healthcare Foundation was getting back to what it does best after wasting millions of dollars on the 'Yes on S' outdoor ad campaign.Yes, trust does matter when it comes to HIV/AIDS healthcare, so it's nice to see this charity refocus on what truly matters, helping people.
Meanwhile I feel like there's been an abundance of marijuana-themed ads filling L.A.'s skies after all the recent voting on local elections and propositions, and here's one of them.
Dating billboards
And finally, the dating app Bumble was making a big statement at the Hollywood & Highland Centre this month.Be sure to compare this smorgasbord collection of billboards with last year's lifestyle billboards and stick around for all the TV billboards gracing L.A.'s skies this March.
Stay tuned folks...
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