Friday, July 28, 2017

Summer fashion and beauty billboards gracing L.A.'s July 2017 skies...

With summer seemingly ticking away faster each day (can you believe it's almost August?), here's a snapshot of the fashion and beauty billboards turning heads in L.A.'s July 2017 skyline.

Fashion billboards
Giant NetAPorter summer 2017 fashion billboard
First up, online retailer Net-A-Porter was bringing the summer style with this super-sized ad creative on the side of the Sunset Strip's Mondrian Hotel.
Gucci Summer 2017 eyewear billboard
And as the sun shines almost all year long in Southern California sunglasses are always in vogue, but here's the latest colourful Italian designer frames from Gucci.
Prada Eyewear Summer 2017 billboard
And not to be outdone, just across the street Italian fashion house Prada was showing off their latest eyewear for passersby along the Sunset Strip.
Paige Transcend denim billboard
Clothing brand Paige was showing off the versatility of their performance-driven denim in this very SoCal ad creative with the sun shining through palm trees.
AG Jeans Summer 2017 billboard
Also in the world of denim, Alexa Chung was chilling out in AG Jeans latest summer ad creative.
SYLK leather Summer 2017 billboard
Meanwhile womenswear brand S.Y.L.K. was stripping off on the beach to promote its leather trousers (and it's amazing how many female models lose their tops when modeling).
J Brand Summer 2017 billboards
This month J Brand was taking over the sides of The Roxy club along the Sunset Strip to show off its latest denim and ready to wear summer looks.
J Brand denim love tattoo billboard
Luxury department store Nordstrom was advertising its anniversary sale with some outdoor advertising.
Hana Mae Lee Nordstrom anniversary sale billboard
The retailer was enlisting the likes of Pitch Perfect star Hana Mae Lee and supermodel Ashley Graham to draw your attention to its one of a kind sale.
Ashley Graham Nordstrom anniversary sale billboard
On the other end of the spectrum, YouTube personality Jake Paul had this garish billboard to turn heads and try to get his fans to buy his merchandise.
Fanjoy Jake Paul merch billboard
And street apparel brand Undefeated had this funny 'coming soon' coffin ad creative above its La Brea Avenue store.
Coming soon coffin Undefeated billboard
As you can see there was a real mixed bag of fashion in L.A.'s skies this month, from high end to edgier streetwear.

Beauty billboards
Marc Jacobs Beauty Summer 2017 billboard
Meanwhile in the world of beauty, Kaia Gerber was the fresh face of Marc Jacobs designer cosmetics.
BeautyCon Festival Los Angeles billboard
And if you're a fan of beauty expos, the BeautyCon Festival is coming to the L.A. Convention Center in August.

Make sure you compare this collection with last July's fashion billboards and 2015's summer fashion billboards.

Come back next month for another fashion billboard roundup, plus come back soon to check out this month's new TV billboards filling the summer skies...

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