Saturday, August 26, 2017

August 2017's fashion, footwear and fragrance billboards gracing the L.A. skyline...

Even though you couldn't tell by the weather in L.A., there's a new fall fashion season on the horizon, combine this with more ad inventory and it being a more affordable time for first time brands with small budgets to advertise in the skies and this August has seen a whole new catwalk of clothing, eyewear, footwear and designer fragrance billboards filling the city skyline (plus all is right with the world again as Project Runway has returned to TV).

Fashion billboards
Prada FW 2017 billboard
First up though it's the return of designer Italian label Prada, bringing a burst of rich colour and drama to the Sunset Strip.
Gucci cows UFO Summer 2017 billboard
Next up is Italian fashion house Gucci bringing the quirkiness with flying saucers and cows grazing in fields, and obviously some out-of-this-world looks. This blue border design follows similar yellow and orange ads, so be sure to check out these other vibrant Gucci billboards.
RayBan sunglasses billboard
Meanwhile designer sunglasses brand Ray-Ban was making a big impression above Hollywood and Vine this month.
Scheyden eyewear Mile-High Club billboard
Plus Scheyden were showing off their precision eyewear, albeit in a smaller way, which apparently are liked by pilots.
Saint Laurent YSL11 billboard
I love this Saint Laurent billboard and those sequin shoulder pads, would love it even more if the French designer label got a less obscured billboard site along the Sunset Strip to showcase their daring fashions each month.
Camila Cabello Guess Summer 2017 fashion billboard
Guess was certainly wanting to stand out in the summer skies this month with a whole new wave of ads featuring Camila Cabello.
Guess Camila Cabello Aug17 billboard
They obviously wanted to get their money's worth out of using the ex-Fifth Harmony Cuban-American singer in their latest ad campaign.
Guess Camila Cabello Summer 2017 billboard
In addition Guess were still showing off their denim looks over at the highly travelled Hollywood & Highland.
Guess denim Summer 2017 billboard
Meanwhile this new chilled out ad creative was trying to encourage passersby to shop S.Y.L.K.
SYLK Amber Farr Summer 2017 billboard
British model and actress Rosie Huntington-Whiteley was back as the face of Paige, giving a glimpse at some fall fashion.
Paige Summer 2017 fashion billboard
Plus DL1961 returned to the August skies to show off their new denim looks for fall with the help of actress and model Emily Ratajkowski.
DL1961 FW 2017 billboard
Hudson Jeans was back in its usual West Hollywood billboard location with Kaia Gerber as their new youthful face.
Hudson Jeans Kaia Gerber billboard
J Brand was bringing a splash of style and colour to the Sunset Strip on the side of The Roxy nightclub.
J Brand Summer 2017 fashion billboard
Frankies bikinis was making the most of the California sunshine and heat to show off its swimwear collection this summer.
Frankies Bikinis Summer 2017 billboard
And UNTUCKit, those shirts designed to be worn untucked were snapping up all that billboard space to show off their looks.
UNTUCKit shirts Summer 2017 billboard
Originally targeting men, these new outdoor ads were also letting people they also make shirt for women too.
UNTUCKit shirts Aug17 billboard
Personally an untucked shirt is always my choice when it comes to style and comfort.

Footwear billboards
Nike Cortez since day one billboard
In the world of footwear, Nike was showing off their iconic and classic Cortez shoes with this streetwise wall mural ad.
New Balance 574 sport sneakers billboard
And speaking of classic sneaker style, New Balance was also adding some extra sportiness to their 574 shoes.
New Republic Mark McNairy shoe billboard
Plus designer Mark McNairy was showing off his New Republic Houston Chelsea Boots to tempt fashionistas.

Fragrance billboards
My Burberry Blush fragrance billboard
And finally, in the world of designer fragrance, British actress Lily James was back in the skies as the face of My Burberry's latest Blush scent.

Be sure to compare this collection of outdoor ads to last August's fashion billboards and stay tuned in the days to come for even more visions in vinyl filling L.A.'s sprawling streets and skies this month.

Watch this space...

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