Tuesday, August 29, 2017

August 2017's refreshing drinks and lifestyle billboards around L.A...

If there's one time of year when there's a real eclectic mix of lifestyle billboards filling La La Land's skies, it's the summer, and it's especially a time when drinks brands try and encourage passersby to enjoy a soda, brew or shot. Enjoy this cornucopia of drinks, food, travel, tourism, technology and more outdoor ads trying to grab Los Angelenos attention this August 2017.

Food and drinks billboards
Grey Goose Weeknd Starboy Tour billboard
This month French vodka brand, Grey Goose, was making a big splash partnering with The Weeknd and his 2017 Starboy World Tour.
Weeknd Grey Goose vodka billboard
Music and alcohol have always mixed well, just check out these Usher Belvedere Vodka billboards and this Robin Thicke Remy Martin billboard.
Smirnoff smoother grumpy woman billboard
Another vodka brand back in the skies this summer was Smirnoff with a fun, smooth new outdoor ad campaign.
Smirnoff smooth parking tickets billboard
These witty billboards about parking tickets and auditions certainly tap into Hollywood's mindset.
Giant Jägermmeister Drink it ice kühl billboard
German herbal liqueur Jägermeister was also making a big impression in Downtown L.A. this month, and a cocktail over ice always goes down well at summertime.
Fly frenzy Aviation Gin billboard
Interestingly you don't see many gin billboards in the skies, aside from the Tanqueray Gin billboards in recent years, so it is refreshing to see this retro ad create for Aviation American Gin flying high in L.A. There's nothing like a gin and tonic on a hot summer's night to get the party started.
Blue Moon shines brighter billboard
The summertime is also when all the beer brands spend big in L.A.'s skies to try and get consumers to enjoy a cold brew at their BBQs, pool parties and holiday weekends, and Blue Moon was one of those trying to tempt beer lovers with their taste credentials this August.
success every night Dos Equis beer billboard
And after bemoaning the retirement of the World's Most Interesting Man aka Jonathan Goldsmith, it looks like Dos Equis has just de-aged their icon in favour of a younger model, Augustin Legrand. Time and millions of marketing dollars will no doubt tell if Mexican beer drinkers think he's that interesting compared to his predecessor.
Heineken great taste 70s billboard
Meanwhile over in the heart Hollywood, Dutch beer Heineken had a star near the Walk of Fame to reinforce its taste heritage.
Corona Beaches all shapes sizes billboard
Plus Corona Extra was continuing to help passersby to sind their beach with their lime-adorned offering.
beach also comes in can Corona billboard
In addition it was also filling the streets with Corona Beach on Every Can billboards to make it easier to transport drinkers to their favourite tropical vacation spot.
Pacifico Embrace spirit Baja billboard
America may not want immigrants from Mexico, but they certainly don't mind importing Mexican beer, as Pacifico Cerveza Clara is also trying to tempt people to 'embrace the spirit of Baja'.
Golden Road Brewing Hop forward kick back billboard
Golden Road Brewing was also hoping to tempt those enjoying the summer sun to kick back and enjoy their Wolf Pup Session IPA with this vibrant ad creative.
Mickeys Malt Liquor Welcome back glass billboard
Mickey's Malt Liquor was also prominent in the summer skyline this month with these billboards in multiple shapes and sizes welcoming back glass.
Mickeys Welcome back glass billboard
From beer to wine and glassware brand Riedel was advertising its premium wine glass offering for Cabernet.
Riedel Cabernet wine glass billboard
As well as all the alcoholic brands trying to tempt passersby, there were also lots of soft beverage brands advertising out-of-home around the City of Angels this month.
Diet Coke fizzy place billboard
With temperatures soaring, Diet Coke was hoping to get cola fans to indulge in a fizzy, tasty soda to quench their thirst.
Diet Coke Change your state of mouth billboard
Energy drink Red Bull was also in the skies to let people know about their fun, experiential Soapbox Race in Elysian Park.
Red Bull Soapbox Race LA 2017 billboard
Plus Peet's Coffee & Tea was offering a different kind of chilled brew, Baridi Black, to keep people cool and awake this summer.
Peets Cold Brew bilboard
And Bai and their antioxidant infusions were still having fun with their social media-inspired ad creatives.
Bai Hashtag relation-sip goals billboard
In the world of sparkling water, French mineral water brand Perrier was showing off its canned strawberry flavoured drinks with this fun ad creative featuring art by AKACORLEONE.
Perrier Strawberry billboard
Also in the realm of premium bottle water, Smartwater was standing out along Hollywood Boulevard with billboards featuring Jennifer Aniston.
Jennifer Aniston Smartwater Power couple billboard
And 138 Water which normally uses buxom models in its outdoor advertising was partnering with rapper Tyga, former boyfriend of Kylie Jenner, this month.
Tyga 138 Water billboard
Meanwhile in the world of food advertising, Tabanero Hot Sauce was proving some zesty new ad creatives in L.A.'s skies.
Foodgasms Tabanero hot sauce billboard
It was nice to see the condiment brand was having a little saucy fun with its outdoor advertising.
pleasure pain Tabanero hot sauce billboard
Plus fast-food chain Chipotle was trying to satisfy consumer demand for queso on its menu this month with clever ads like this.
Chipotle Queso billboard
As you can see from all the ads above, there certainly were a lot of food and drinks billboards competing for attention this month.

Technology billboards
Into More Grindr billboard
Meanwhile in the world of social media apps and technology, Grindr was trying to expand beyond its gay hookup app origins with these Into More billboards.
Into Being Visible Grindr billboard
The app has certainly been visible championing LGBT rights and refugees in the skies of L.A. in recent months with these other Grindr billboards.
iGoLive app billboard
These days it seems everyone just wants to be famous for being famous, so these iGoLive billboards definitely fit into L.A.'s fame-hungry skies.
Live Me Get silly billboard
Meanwhile another live video streaming app Live.me seems to be offering similar services but aiming at a different and younger target audience.
Mobile car wash app billboard
Speaking of apps, if you needed you a car washed anywhere in L.A. it looks like MobileWash had the convenient service you were looking for.
ReachMe TV billboard
And if you wanted to reach a new audience this brand new billboard for ReachMe.TV was trying to turn heads above the Sunset Strip's Rainbow Bar and Grill this August. How many billboards can they possibly cram into this stretch of West Hollywood? It seems excessive to me.
Shot on iPhone John W billboard
After promoting some of its new Apple Music original content on its prime Sunset Strip billboard site, Apple was refreshing its Shot on iPhone user-generated outdoor ad campaign.

Health, fitness and sports billboards
Only condoms prevent STDs billboard
In the world of health, AIDS Healthcare Foundation was trying to promote condoms and safe sex to help prevent STDs.
Peleton is moving in billboard
Meanwhile Peloton was bringing its in-home indoor exercise bike to the skies to try and tempt health-conscious residents to workout in the convenience of their own home.
Peleton indoor exercise bike billboard
The spin bike allows you to share cycling classes via streaming without going to a gym.
UCLA Bruins 2017 tickets billboard
From exercising to watching sport and it was time to start encouraging people to buy their tickets for a new season of American Football, like UCLA's Bruins team.

Furnishings billboards
Orange Sofa Mania billboard
In the world of interiors Sofamania had a vibrant outdoor ad campaign trying to get consumers to buy furnishings online.

Charity and cause-related billboards
Stand Against Hate AHF billboard
After all the white supremacist and neo-Nazi rallies, organisations like AIDS Healthcare Foundation were standing against hate and racism, because compassion and equality are necessary to  make this country stronger, solve problems and remove the stigmas surrounding issues like HIV/AIDS.
National Geographic Photoark Pandas billboard
Meanwhile National Geographic was trying to encourage people to help save wildlife around the world like pandas.

Travel and tourism billboards
Delta Mexico Monkey mural ad
From pandas to monkey murals and Delta Air Lines was showing off some of the art at destinations around the world to inspire your next holiday.
Hardcore Leisure Reno Tahoe billboard
Whilst Reno Tahoe was highlighting it was a tourist destination for people who love enjoying the great outdoors.
right amount of wrong Cosmopolitan Vegas billboard
This August The Cosmopolitan hotel resort and casino in Las Vegas was also continuing its irreverent long-running Just the right amount of wrong ad campaign in Hollywood.
Six Flags Justice League extension billboard
Plus as schools were still out this summer, multiple billboards like these for Six Flags amusement park and their new Justice League: Battle for Metropolis attraction were filling the skies.
Six flags Justice League ride billboard
And San Diego Zoo had a flightline safari to help keep families entertained this summer surrounded by nature.
San Diego Zoo Safari Park flightline billboard
And not to be outdone, Los Angeles Zoo had this vibrant toucan ad creative to help turn heads and encourage visitors this month.
LA Zoo Toucan billboard
Yes, it's been a busy skyline this August, jam-packed with drinks and other lifestyle billboards. Make sure you compare this summer with last August's lifestyle billboards and stick around in the days to come for the onslaught of TV show billboards invading L.A.'s skies.

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