Wednesday, February 21, 2018

Film, fashion, TV and more billboards filling the skyscraper skies of New York in February 2018...

Whenever I'm in New York I love to walk everywhere, taking in all the sights, the architecture and skyscrapers, and of course all the billboards the Big Apple has to offer. The thing I always notice on each visit to Manhattan, and Times Square especially, is how billboards are changing from traditional vinyl ads to digital and LED billboards. On my most recent visit this February the weather may not have been that amazing, or great for photography, but I did manage to capture this collection of movie, TV, fashion, travel, drinks, tech and more billboards filling the teeming city streets.

Movie billboards
Dear NY Love Simon movie billboard
First up is this fun locally-tailored billboard for new gay coming out comedy, Love, Simon, and I've also seen similar examples tailored for L.A.
Hostiles movie billboard NYC
Even though it was released in December, the Western Hostiles with Rosmund Pike, Christian Bale and Wes Studi was still standing out in a big way this month.
Pacific Rim Uprising movie billboards Times Square
Meanwhile Pacific Rim: Uprising was bringing the giant monster-fighting robotic Jaegers to the streets around Times Square.
Red Sparrow movie billboards NYC
And Jennifer Lawrence was doing her best Black Widow impression for her new Russian spy thriller, Red Sparrow.
Fear Us Women documentary billboard NYC
And speaking of deadly females, the documentary short Fear Us Women about battling ISIS in Syria was campaigning in the skies above the High Line.

TV billboards
American Idol ABC season 16 billboards
In the world of television, ABC was promoting its revival of American Idol, the singing competition's sixteenth season, in a big way near Times Square.
Good Doctor season 1 billboard
Plus Freddie Highmore's hit medical drama The Good Doctor was still in residence in Manhattan.
Our Cartoon President series premiere billboard
From talent contests to clueless businessmen, and Showtime was plugging its new Our Cartoon President series.
Homeland season 7 billboard
Plus Claire Danes was back to battle a deluded U.S. President in the seventh season of Homeland.
Final Space series premiere billboard
The new TBS animated comedy series, Final Space, was also getting some giant promotion along Broadway.
The Tick season 1 billboard
And Amazon Prime's reboot of superhero comedy, The Tick, was back for a second batch of all-new episodes from its first season.
Riverdale Dynasty CW billboards NYC
In Times Square The CW was advertising the sophomore season of Archie adaptation, Riverdale, and debut season of its Dynasty reboot.
Last Week Tonight John Oliver season 5 billboard
Nearby John Oliver was taking a moment from the absurdities of political life for the fifth season of Last Week Tonight.
Here and Now season 1 billboard
Plus HBO's new Alan Ball drama, Here and Now, also had this bubbly billboard in busy Times Square.
Step Up High Water YouTube Red billboard
And YouTube Red was promoting its new TV spin-off of dance movie franchise, Step Up, with this High Water ad in the skies above the High Line.

Broadway musical and theatre billboards
Harry Potter Cursed Child Broadway billboards
Times Square and Broadway are filled with all the latest musicals and stage play ads, but these billboards for Harry Potter and the Cursed Child really stood out the most.
Frozen Broadway musical billboard
Plus with the weather on the chilly side, this billboard for Disney's Frozen musical also made an impression high above Broadway.

Music billboards
Apple Music Best week playlist billboard
In the world of music, Apple was advertising its streaming service and playlists with these music note billboards near Penn Station.
Apple Music Todays hits playlist billboard
And even though the Grammys have been and gone these billboards for this year's biggest night of music were stallion place.
60th Grammys billboards
Be sure to also check out all the 60th Grammy Awards billboards around the streets of L.A. this year.
Kendrick Lamar Damn billboard
Grammy-winning rapper Kendrick Lamar was in the skies for his fourth acclaimed studio album DAMN.
Camila Cabello G-Eazy YouTube billboards
Plus YouTube was showing off its online music channels for artists like Camila Cabello and G-Eazy.

Fashion billboards
Nike Somethings in the air billboard NYC
There was definitely something in the air in New York, and not just for Nike's Air sneakers, as fashion advertising is much more prominent there than in L.A.
Off-White Jimmy Choo billboard NYC
For example Off-White was advertising their collaboration with designer shoe brand, Jimmy Choo.
Burberry teapot billboard NYC
Burberry and model Adwoa Aboah was serving high tea in a right royal fashion along Houston Street.
H&M Spring 2018 billboard Times Square
And H&M was making a big impression above its Times Square store with this super-sized black and white ad.
Calvin Klein underwear My Family Kardashians billboards Times Square
You also couldn't get away from the Kardashians and Jenners in New York as they were plastered on multiple giant billboards in Times Square for Calvin Klein's latest underwear and denim ad campaigns.
Calvin Klein denim Kardashians billboards Times Square
And speaking of Calvin Klein, the designer label was also super-sized in SoHo for new airy spring looks.
Calvin Klein Spring 2018 billboard Houston st NYC
Spring was also in the air for New York's own Ulla Johnson with this fashion ad high above Lafayette Street.
Ulla Johnson S18 billboard NYC
Plus Swedish clothing brand Fjall Raven was showing off its warm parkas to help keep New Yorkers protected from the harsh winter weather.
Fjall Raven Parka billboard NYC
We got a taste of the extreme weather on our visit experiencing the cold, rain, blue skies and then snow all in a matter of days and hours.
US Polo Assn S18 billboard
The official U.S. Polo Association was also advertising its all-American styles in Times Square with the help of players Pamela Flanagan and Jonny Lavine.
Gigi Tommy Hilfiger Spring 2018 billboard
Plus Gigi Hadid was showing off her latest capsule collection collaboration with Tommy Hilfiger for spring, this time inspired by racing driving.
Moncler new creative chapter billboard
And this February Moncler was unveiling a new creative chapter around the streets of Manhattan.
Moncler 2018 billboards Houston Street NYC
These 'Genius at work' hazard tape and ice sculpture ad creatives certainly caught my eye and passersby imagination no doubt.
Moncler ice sculpture billboard NYC
Obviously at is was also New York Fashion Week in February and being one of the style capitals of the world, there's no wonder there were lots of fashion ads lining the streets of the city.

Technology and telecommunications billboards
Selfies on iPhone X billboard NYC
In the world of high tech brands it really was a battle of the smartphone billboards around Manhattan.
Selfies on iPhone X billboard NYC
Apple was showing off the latest iteration of its Shot on iPhone ad campaign with these Selfies on iPhone X.
Portraits Through lens Google Pixel 2 billboard
Meanwhile the Google Pixel 2 was also focusing on Portraits in its latest outdoor ad campaign.
Portraits lens Google Pixel 2 billboard
Who do you think does it better, Apple or Google, iPhone or Pixel? I'm surprised I didn't see any Samsung Galaxy billboards on my travels.
Bumble love equally billboard
Meanwhile in the world of dating apps, female-friendly app Bumble was encouraging respect and equality this Valentine's Day, which I'm sure means more than just splitting the dinner bill.

Travel billboards
Fly United out of EWR billboard NYC
In the friendly skies of NYC United was also promoting its Newark airport hub with this fun EWR tailored ad creative.
JetBlue legroom need roommate billboards
Plus JetBlue was highlighting its legroom on flights, although living space means something different when you live in expensive New York I'm sure.

Drinks billboards
Diet Coke Because I can billboard NYC
In the world of sodas, Diet Coke was showing off all its new flavours on an ad wall near the Flatiron Building.
Riedel Love wine billboards NYC
Plus Riedel glassware was using this array of billboards to educate wine lovers about how they serve and decant their reds or whites.

As you can imagine after snapping all these billboards a few cocktails were in order at eateries like Buvette, Extra Virgin, SoHo House and Giorgio's of Gramercy, to name but a few new and favourite places to quench my thirst after a hard day's work.

Be sure to check out sunnier examples of New York billboards from my previous stays and let's hope it won't be so long until I'm in the city that never sleeps again.

If you enjoyed this snapshot of NYC's billboards, be sure to stay tuned for February's visions in vinyl around L.A...

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