Saturday, April 28, 2018

Spring fashion, fragrance and beauty billboards in L.A.'s April 2018 skies...

This April the skies of L.A. have been literally bursting with new fashion, beauty and fragrance billboards, it's been a veritable new season catwalk of looks. Take a look at all the eyewear, footwear, cosmetics, perfumes, underwear, swimwear, designer and affordable clothing filling the city skyline this past month.

Fashion billboards
Gucci Spring 2018 ice cream billboard
First up is Gucci celebrating festival season with some new shades and ice-cream to help keep these bright young things looking cool.
Prada eyewear Spring 2018 billboard
Another Italian fashion label showing off their latest eyewear this April was Prada soaking up the sun with this new ad creative.
Ermenegildo Zegna sunglasses S18 billboard
Spanish actor Javier Bardem was helping Italian designer Ermenegildo Zegna show off his new sunglasses this month, and he's no stranger to product endorsements as recently he was the brand ambassador of Chivas Regal Scotch.
Burberry eyewear S18 billboard
In demand British model Adwoa Aboah was helping Burberry show off their eyewear along the Sunset Strip this April.
Sam Edelman shoes Carolyn Murphy S18 billboard
And in the world of designer shoes, actress and model Carolyn Murphy was showcasing Sam Edelman's latest luxury footwear, on a road trip with man's best friend or by the pool.
Sam Edelman Carolyn Murphy S18 billboard
If you're a fan of the shoe designer, make sure to check out these more risqué Sam Edelman footwear billboards from 2010 which left little to the imagination.
Saint Laurent S18 Anja Rubik billboard
Another high end brand this month with multiple ad creatives was French fashion house Saint Laurent.
Saint Laurent Vincent Gallo butterfly jacket billboard
Anja Rubik and Vincent Gallo were modeling the latest looks in black and white in the label's regular Sunset Strip ad location.
Ulla Johnson Spring 2018 billboard
Meanwhile New York's Ulla Johnson was showing off her latest fresh spring styles further along east Sunset Boulevard opposite the infamous Chateau Marmont hotel.
Guess Jeans Farmers Market Cinco de Mayo billboard
Sean Wotherspoon's timely collaboration with Guess Jeans Farmers Market was inspired by the fresh summer colours of Cinco de Mayo.
Paige lifestyle SS18 billboard
Near Melrose Place these models were ready to enjoy the great outdoors in Paige's latest women's and menswear billboard.
Pretty Little Thing S18 billboard
In other news, Umar and Adam Kamani's online youth retail brand, Pretty Little Thing, is getting a new flagship store opening soon along L.A.'s Melrose Avenue.
7 for all mankind Spring 2018 billboard
In the world of denim, L.A. born 7 For All Mankind was showing off their latest premium denim looks.
Hudson Amelia Gray Hamlin S18 billboard
Whilst Hudson Jeans had this 'Bad and beautiful' long-legged ad creative featuring Amelia Gray Hamlin.
Céline Spring 2018 fashion billboard
And French fashion label Céline was showing off their latest ready-to-wear and leather luxury goods.
Bebe Sport swimwear Arianny Celeste billboard
Bebe Sport was shining a poolside spotlight on their summer swimwear with the help of Instagram favourite Arianny Celeste.
Everlane Love your underwear S18 billboard
Meanwhile in the world of knickers, Everlane was showing off their no frills underwear for all body types.
cancel Netflix subscription before MeUndies billboard
And online underwear retailer MeUndies had this clever social media status update ad comparing their service to a Netflix subscription.
Birkenstock Box Rick Owens billboard
Also in the world of footwear, Birkenstock was highlighting their special pop-up collaboration with Rick Owens.
Patrick Dempsey Tag Heuer watch billboard
And in the land of luxury timepieces, former Grey's Anatomy actor Patrick Dempsey was the face of Tag Heuer above West Hollywood's Sunset Plaza.
Cartier Watch billboard
Whilst Cartier had this bold, red ad creative to help its designer watches stand out in time for Mother's Day gift-giving.

Beauty and fragrance billboards
Kourt X Kylie Cosmetics billboard
In the world of beauty and fragrances, sisters Kourtney Kardashian and Kylie Jenner were collaborating on a new line for Kylie Cosmetics.
Giant Glossier Update your makeup billboard
Plus Glossier makeup was trying to make a big statement high above Pico Boulevard on the side of the Mr. C Beverly Hills Hotel.
CVS Pharmacy Real life beauty Real life prices billboard
From expensive brands to the more affordable and CVS Pharmacy was appealing to customers looking for different price points and beauty for real life, every day women.
Bliss skincare Target billboard
Whilst giant retailer Target was bringing fan-favourite spa brand, Bliss, to its price-savvy customers with this joyful billboard.
Glamsquad app billboard
Plus these days there's an app for everything and the Glamsquad are available to supply hair, makeup and nail services anytime and anywhere you want.
Daisy Love Marc Jacobs fragrance billboard
And finally in the world of designer scents, Marc Jacobs was shining a spotlight on his latest Daisy Love fragrance (although I think the bottles are much smaller in real life).

As you can see from this runway of new styles and looks, the skies have been alive with fashion and beauty this April 2018.

Be sure to check out last April's fashion, beauty and fragrance billboards in La La Land, and let's see if the trend continues next month...

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