Sunday, June 3, 2018

Eye-catching Emmy consideration billboards inundating L.A.'s skies in May 2018...

Wow, it's that time of year again when the skies are flooded with Emmy consideration billboards for shows, telefilms and TV specials from streaming services, online platforms, cable channels and broadcast networks. Here's a glimpse at some to the Emmy billboards and campaigns trying to turn heads in L.A.'s sprawling entertainment capital skies.

Emmy consideration billboards
Mrs Maisel Liberace Emmy FYC billboard
First up is this hilarious giant-sized billboard for Amazon Prime's period comedy about a female stand-up in New York. This ad creative is part of the follow-up to two previous rounds of Emmy FYC billboards.

It makes sense that a really funny, well written and well acted show would have an equally witty outdoor Emmy ad campaign, so be sure to check out all these other Emmy consideration billboards for The Marvelous Mrs. Maisel.
Picnic at Hanging Rock 2018 Emmy FYC billboard
In addition Amazon Prime also has this 'Consider It' Emmy campaign in the city skyline for some of its other new series and limited series, like Picnic at Hanging Rock.
Jimmy Kimmel 2018 Emmy FYC tweet billboard
Speaking of humour, in the world of late night talk shows this Jimmy Kimmel tweet billboard really stood out with its text misspellings, host bashing and self-deprecating wit.
Full Frontal Samantha Bee 2018 Emmy FYC billboard
Meanwhile she's having a bit of a time at the moment due to a feckless, ill-timed misstep (after the Roseanne sitcom cancellation due to a racist tweet), but Samantha Bee, the host of Full Frontal is pretty incisive and satirical and as one of the only late night female hosts (recently joined by the weekly Netflix show The Break with Michelle Wolf), she is 'The Queen of Kings'.
James Corden 2018 Emmy billboard
James Corden was also hoping to get an Emmy nod this year for his hosting of The Late Late Show on CBS.
Barry 2018 Emmy FYC billboard
HBO always has a massive and cohesive Emmy consideration campaign at this time of year and 2018 is no exception, with billboards like this for debut season of Bill Hader's killer new dark comedy, Barry.
Insecure 2018 Emmy FYC billboard
HBO pretty much always takes the ket art for the season and adds a whole host of media quotes, some years, like in this instance with the sophomore season of Insecure, making the best quotes stand out to sum up the show.
Westworld season 2 Emmy FYC billboard
From comedy to sci-fi and Westworld was back with vengeance this year for a second season, accompanied by this 'Era-defining' Emmy billboard.

This is just a small selection of the premium cable channel's Emmy offering in the city skyline, but be sure to keep an eye on my Daily Billboard Blog for more of HBO's 2018 Emmy FYC billboards.
Mindhunter 2018 Emmy consideration billboard
Streaming giant Netflix seems to have taken up the Emmy gauntlet in recent years and I think this year has the most Emmy consideration billboards I've ever seen, like this example for the first season of crime drama Mindhunter.
Grace and Frankie 2018 Emmy FYC billboard
Netflix is also supporting other binge-worthy shows from its repertoire including the fourth season of Grace and Frankie.
Plus David Letterman returned to his chat show routes this year with his new My Next Guest Needs No Introduction series, which are released one-by-one and not in a big binge-tastic batch.

Once again this is tiny selection of all the streaming platform's Emmy ads, so be sure to check out my Daily Billboard Blog for a full roundup of Netflix's 2018 Emmy consideration billboards.
Assassination Versace Emmy FYC billboard
Cable channel FX is always one fo the first to start putting up Emmy billboards in the city skyline, like with this vibrant ad creative for American Crime Story: The Assassination of Gianni Versace.
Alienist Captivating 2018 Emmy FYC billboard
TNT was also hoping to captivate some Emmy voters this season for their period crime thriller, The Alienist.
Terror Masterpiece 2018 Emmy FYC billboard
Plus AMC seems to have given up on supporting The Walking Dead after never getting any acting or writing nominations, so this year their Emmy focus seems to be on the period survival drama, The Terror.
This Is Us 2018 Consider Emmy billboard
NBC has a great looking cohesive Emmy consideration campaign this year with the show's stars front and center and 'Consider' in the background, like this example for the second season of tearjerking family drama, This Is Us.
Handmaids Tale Reclaim name Emmy FYC billboard
After nabbing thirteen nominations and taking home eight Emmy wins for its debut season, Hulu's Emmy campaign this year is much more low key as the TV remake is more established.

Be sure to check out all the billboards for The Handmaid's Tale last Emmy and awards season.
Top of Lake China Girl 2018 Emmy FYC billboard
This year Elisabeth Moss was also in the running for Emmy consideration for her role in Top of the Lake: China Girl, alongside Gwendoline Christie and Nicole Kidman.
Chi Sublime 2018 Emmy FYC billboard
Showtime seems to have more of a presence this year in the skies with its cohesive Emmy campaign, maybe feeling the threat from all the new streaming challengers. This pink 'Sublime' ad creative for the inaugural season of The Chi really stands out.
Cocaine Godmother 2018 Emmy FYC billboard
Catherine Zeta-Jones was hoping for some recognition for her role as the Cocaine Godmother in The Griselda Blanco Story in the Lifetime telemovie.
Get Shorty 2018 Emmy FYC billboard
Epix's TV adaptation of Get Shorty was also trying to garner Emmy support in the skies for its stars Ray Romano and Chris O'Dowd for their debut season.
Brockmire 2018 Emmy FYC billboard
Plus Hank Azaria was hoping to be popping Champagne corks for the sporty sophomore season of the baseball announcer Brockmire.
Portlandia 2018 Emmy FYC billboard
Meanwhile sketch comedy show, Portlandia, wants to go out swinging with this Emmy FYC billboards for its eighth and final season.
Last OG season 1 Emmy FYC billboard
Tracy Morgan returned to episodic television with his new TBS comedy, The Last O.G., and was hoping for some Emmy nods.
Crazy Ex-Girlfriend 2018 Emmy FYC billboard
And over on The CW Rachel Bloom was putting on an Emmy show for the third season of her musical comedy, Crazy Ex-Girlfriend.
Drunk History 2018 Emmy FYC billboard
And finally for this roundup, Comedy Central was supporting the fifth season of Drunk History with this fun illustrated ad creative.

As you can see from this eclectic selection of Emmy consideration billboards everyone was working hard to stand out this month and grab TV Academy voters attention. Let's wait and see which ads did the trick next month when the Emmy nominations are announced.

Until then, keep your eyes to the skies...

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