Wednesday, February 27, 2019

Health, technology and more lifestyle billboards gracing L.A.'s February 2019 skies...

In addition to all the movie, music and fashion billboards gracing the city streets and skies this month, L.A. also offered up an eclectic selection of lifestyle billboards, with everything from health, cannabis, drinks, Valentine's Day, travel, technology and more brands, services and products trying to catch passersby eyes.

Health and recreational drugs billboards
Love Condoms AHF billboard
'Love' was in the air this month courtesy of these condom billboards from AIDS Healthcare Foundation, and the design also reminded me of a can of Diet Coke.
Iconic condoms AHF billboard
Another safe sex condom ad came in the form of this 'Iconic' billboard, which also stood out with its simple and bold design.
For your consideratio Ritual prenatal billboard
A few outdoor advertisers even tapped into awards season with vitamin company Ritual offering up this prenatal billboard for your consideration.
Best Ensemble Cast Providence St Joseph Medical billboard
Plus Providence Saint Joseph Medical Center was also standing out with their Oscar-themed advertising including these 'Best Ensemble Cast' and 'Best Supporting Role' billboards.
Best Supporting Role Providence Medical billboard
Make sure you also check out all the real Oscar nominee billboards they were emulating this month campaigning for Academy votes in the city skyline.
Giant Ignite Nice grass goat billboard
This February the skies continued to be filled with legal weed billboards, like this giant example from Ignite.
Honeydew Farms cannabis billboard
Not only were advertisers spending money gaining super-sized, but they were also using special extension cut-outs to stand out, like with this Honeydew Farms cannabis billboard.
MMD Hollywood Legal Cannabis billboard
And others were just pointing legal users in the right direction, like this MMD Hollywood ad.
Zen cannabis billboard
And in West Hollywood, Zen was lighting up at night to shine a spotlight on its recreational cannabis offering.

Valentine's Day gift idea billboards
Real roses that last forever billboard
As it was Valentine's Day, there were also billboards with gift ideas for your loved ones, from jewelry to roses that last forever.

Conventions, theme park and performing arts billboards
WonderCon 2019 billboard
If you were looking for things to do this spring, there were plenty of billboards hoping to attract visitors like to the science fiction, comic book and film convention, WonderCon.
Shen Yun 2019 billboard
And if it was performing arts you were after then the music and dance spectacle of Shen Yun was trying to grab your attention.
Warner Bros Studio Tour Hollywood billboard
Whilst for movie lovers there was the new Warner Bros. Studio Tour in Hollywood to entertain the family and tourists.

Food and drinks billboards
Thomas Breads No stale days billboard
In the world of food, Thomas Breads was serving up this tasty billboard to tempt Los Angelenos.
Jack Daniels raised here every night LA billboard
Whilst Jack Daniels Whiskey was having fun with its outdoor advertising, which could easily be adapted to any city.
138 Water Homeless Bless It Bag billboard
And it looked like Bella Baskin was teaming up with 138 Water to supply 'Bless It Bags' to the homeless of L.A. with this billboard.

Financial and insurance billboards 
life insurance compares Policy Genius billboard
In the world of life insurance Policy Genius was comparing competitors quotes with this colourful ad creative.
Klarna Get smooth Pay later billboard
Whilst Swedish bank Klarna was offering a new way to pay, spreading costs smoothly over multiple payments when you buy online.

Technology billboards
Shaky video is dead GoPro Hero 7 Black billboard
In the world of consumer technology there was certainly one advertiser spending big this month, GoPro.
Send Live GoPro Hero 7 Black billboard
The sporty camera company was showing off the benefits of its Hero 7 Black model, like being waterproof, taking smoother video and connectivity to social media.
Send it Live GoPro Hero 7 Black wall mural ad
These fun ad creatives certainly helped the $400 GoPro camera stand out around L.A.'s streets this February.
GoPro Hero 7 Black Water proven billboard
Meanwhile Apple was refreshing and rotating its iPhone XR billboards, bringing new colour options to different locations around town.
Apple iPhone XR billboard
Whilst in the world of Apps, short video sharing app TikTok (known as Douyin in China) was daring you to be different in the city skyline.
Dare to be TikTok app billboard
Although be aware, TikTok has just received a largest ever fine over children's data privacy, a whopping $5.7 million.

Travel billboards
Rimowa suitcases travel stickers billboard
In the world of travel designer luggage brand Rimowa was standing out with this colourful travel sticker billboard.

Misc. billboards
Oliver Tree Welcome to LA Hollywood Sign homage billboard
And finally, I'm not sure if this is a filler art ad, for some fashion brand or a social media influencer, but this 'Welcome to L.A.' billboard paying homage to the infamous Hollywood Sign landmark stood out for obvious reasons this month.

So as you can see for yourself, it's been a real mixed bag in the city skyline this month. Make sure you compare all these ad examples to last year's lifestyle billboards and come back soon for all this month's TV billboards hoping to attract audiences.

Watch this space...

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