Sunday, April 26, 2020

Fashion and beauty billboards filling L.A.'s April 2020 streets and skies...

If you're like most Los Angelenos and following the safer at home advice during this global coronavirus pandemic, then you may not have seen many of these fashion and beauty billboards gracing the streets and skies of the City of Angels. And don't worry these billboards were photographed infrequently from the safety of my car, wearing my face covering and social distancing greater than that experienced when grocery shopping these days.

Fashion billboards
Ralph Lauren spirit of togetherness we rise billboard
First up as a sign of the times this Ralph Lauren ad creative evokes the spirit of togetherness whilst sensible people are sheltering with our families at home.
Guess J Balvin SS20 billboard
This month Guess continued to fill the skies with colourful looks for their latest collaboration  with Colombian reggaeton singer, J Balvin.
Guess J Balvin S20 colour billboard
The vibrant collection ties in with the singer's fifth studio album, Colores, with each track named after a colour, or a rainbow.
Kendall Jenner Calvin Klein S20 billboard
Kendall Jenner was tripping off again this month as one of the many young ambassadors for Calvin Klein.
Justin Bieber Calvin Klein underwear S20 billboard
Plus singer Justin Bieber was also hoping to turn heads in his Calvin Klein underwear this April.
MeUndies Heroic Compassionate billboard
And speaking of underwear, online retailer MeUndies was championing all shapes with a range of body positive models this spring.
MeUndies SS20 billboard
Whilst conversely Fashion Nova was ready to hit the beach or swimming pool (when they safely reopen), in this itsy bitsy bikini.
Fashion Nova bikini S20 billboard
And Instagram model Anastasia Karanikolaou aka Stassie, BFF of Kylie Jenner, was collaborating with footwear brand Ego for a new shoe collection.
Stassie Ego S20 billboard
In the world of denim, Hudson Jeans was showing off its latest spring looks with this arty ad creative.
Hudson Jeans S20 billboard
Whilst AG Jeans was also shining a spotlight on its newest collection of stylish womenswear and menswear.
AG Jeans SS20 billboard
Sibling collaborators Erin and Sara Foster were the ambassadors of Joe's Jeans in the Sunset Strip skyline this spring.
Erin Sara Foster Joes Jeans SS20 billboard
In addition to restaurants, sports and music concerts, the movie industry has also been hit hard by COVID-19, with many Hollywood film studios choosing to delay their new releases for months, if not a year, so that the most fans can ultimately enjoy the movies when they are released theatrically.
James Bond No Time To Die Omega watch billboard
That didn't stop this promotional tie-in with Omega watches and the new James Bond flick, No Time To Die, from appearing in the city skyline this spring.
Converse Cons Skater Milton Martinez street poster
Smoookes Converse Cons street poster
Converse Cons Skater Milton Martinez street poster
In the world of street style, Thrasher Magazine Skater of the Year award winner, Wilton Martinez, was celebrating with these custom Converse Cons skate shoes.
best player in world wears New Balance billboards
Also in the world of footwear, New Balance was heralding the best player in the world was wearing their basketball sneakers, which I think refers to Kahwi Leonard.

Haircare and beauty billboards
Giant Hermès Beauty is a gesture billboard
French luxury fashion house Hermès was branching out into the world of cosmetics this month and giving its makeup launch some super-sized ad support along the Sunset Strip.

Be sure you also check out these other giant Hermès Beauty billboards standing out this spring.
When your hair feels like the middle child OUAI billboard
Haircare brand Ouai was also trying to be visible in the city skyline this month with a touch of humour in its outdoor ads.

As you can see, even though commuter traffic has reduced significantly in recent weeks, life still goes on in L.A.'s out-of-home city skyline.

Make sure you compare this collection of ad creatives with last April's fashion and beauty billboards and come back soon for more billboard snapshots from the world of TV, music, movies and lifestyle brands this April 2020.

Stay home and healthy...

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